Summary
Overview
Work History
Education
Skills
Languages Known
Tools Used
Strengths
Personal Profile
Disclaimer
Hobbies and Interests
Timeline
Generic

Shahid Ali Khan

Ghaziabad

Summary

Dynamic and motivated professional seeking a position that leverages existing knowledge while fostering continuous learning and skill enhancement. Committed to contributing to organizational growth through innovative solutions and collaborative teamwork. Eager to embrace new challenges that drive personal and professional development, aligning individual success with the overall progress of the organization. Passionate about creating impactful results that support team objectives and company goals.

Overview

12
12
years of professional experience

Work History

Digital Marketing Manager

Ridge Advertising & Marketing Consultant
05.2022 - Current
  • Managed an annual marketing budget of approximately 15 Crores, strategically allocating funds across various channels to maximize ROI.
  • Led performance marketing efforts, media planning, and strategizing to enhance brand visibility and engagement.
  • Optimized landing pages and conducted A/B testing to improve conversion rates.
  • Structured and set up campaigns across multiple platforms, including Google, Facebook, LinkedIn, Quora, Taboola, Outbrain, and Snapchat.
  • Coordinated with affiliates for performance campaigns and implemented effective email and SMS marketing strategies.
  • Developed budget plans and presentations for pitching new projects.
  • Clients:
  • SGT University
  • XLRI, Jamshedpur
  • Chandigarh Group of Colleges, Jhanjeri (Mohali)
  • FORE School of Management
  • Sarala Birla University
  • Bennett University Greater Noida
  • Amity University Punjab
  • CMR University Bangalore
  • Google Ads Activities Implementation
  • Planned and optimized campaigns, performed daily account management, and monitored keyword bids.
  • Conducted A/B testing and used Google Analytics and other tools to monitor ad performance and results.
  • Prepared and presented weekly, fortnightly, and monthly performance reports.

Digital Marketing Manager

Divi Group of Companies
03.2021 - 04.2022
  • Developed digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Planned and executed all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designed, build, and maintained our social media presence.
  • Measured and reported the performance of all digital marketing campaigns and assessment against goals (ROI and KPIs).
  • Identified trends and insights
  • Brainstormed new and creative growth strategies through digital marketing.
  • Planned, executed, and measured experiments and conversion tests. Also collaborated with internal teams to create landing pages and optimize user experience.
  • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Digital Marketing Manager

Shubh Gems
04.2016 - 09.2020
  • Worked independently to manage PPC campaigns, keyword research with CPC estimates, Quality Score, PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts.
  • Overseeing existing campaigns and making recommendations on how to optimize them
  • Reporting directly to CEO regarding on performance of paid search expenditures and optimize spending based on projected ROI.
  • Proactively make strategic PPC campaign recommendations
  • Recommend new content for websites, as needed
  • Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
  • Improve conversion rate of eCommerce sites by performing A/B test.
  • Google Merchant AC management
  • RLSA Remarketing List
  • Running Shopping campaign in multiple countries
  • Setup remarketing campaign as per requirement
  • Day wise Remarketing to re target old visitor.
  • Customer wise remarketing campaign setup
  • Keyword Analysis for websites.
  • On-page activities (Titles, Meta information, sitemaps, content optimization, page load time analysis etc )
  • Audit report and initial website analysis for the new clients.
  • Maintaining customer website blogs.
  • Low quality link removal by manual request and later on with Google and Bing Disavow Link Tool.
  • Reporting weekly, monthly visitor, and website performance in organic and paid results.
  • Reporting errors in the websites and rectifying with the help of Development.
  • Maintaining customers Facebook, Google+ and Twitter accounts. Deliver traffic to customer's website through regular posting of deals.
  • Publishing details in social media sites for the conference conducted by customer.
  • Posting content and media into page.
  • Looking after post and page engagement metrics.
  • Demographics of visitor by Age, Gender & Location.
  • Basic Knowledge about Hootsuite (Social Media Management Tool)

SR. SEO & PPC Expert

Hi-Tech Institute of Advance Technology
06.2013 - 03.2016
  • Analyzing Web sites and provides well-defined technical and marketing focused strategies for search engine improvement.
  • Suggestions of Design, Navigation etc. by looking into In-page Analytics (Google Analytics)
  • Keyword Analysis for websites.
  • Monitoring & maintaining social media page and channel performance.
  • Performing online reputation management for website
  • Reporting weekly, monthly visitor, and website performance in organic and paid results.
  • Reporting errors in the websites and rectifying with the help of Development Team.
  • Looking in to Google Analytics in order to track and report goals, events, revenue, conversion percentage and visitors flow.
  • Suggesting and changing the content to improve the visitor time duration on site and user friendly experience.
  • Looking into PPC high performing keywords (in-terms of sales) and working on those keywords to improve in organic search.
  • Responsible for managing multiple PPC advertising campaigns on Google Adword (Search & Display, Dynamic, Mobile only Ads, Remarketing)
  • Understanding client business and requirements and deliver maximum returns on estimated budgets.
  • Perform keyword research and write effective PPC ads to match client goals.
  • Maximizing visitor's acquisition, sales conversions, lead generation, sign-ups.
  • Generating maximum leads/conversions within the designated budget.
  • Performed regular tests to maintain optimization of keywords.
  • Prepare Landing page according to PPC Keywords to Improve Quality Score (Include enquiry form, Use product related image)
  • Used Google Analytics for goal set-up, funnel, report generation, website study, visitor analysis, Ad Word tracking.

Education

10th -

Uttar Pradesh Board

12th - undefined

Uttar Pradesh Board

B.Com -

C.C.S University

Skills

  • 1 Year Diploma in Designing & Web Designing (Photoshop, Corel Draw, Page Maker, Adobe Premiere, illustrator, Dreamweaver) form MACC Animation
  • Ms-Office (Word, Excel, Power Point)
  • 2 Month Google Ads Course from Rahul Bisht Expert PPC Classes
  • Online Diploma in Digital Marketing from Digital Deepak

Languages Known

English
Hindi

Tools Used

  • Google Tag Manager
  • Google Search Console & Bing Webmaster tool
  • Google analytics
  • Google Trends
  • Google ad words (keyword tool (now keyword planner), Ad Preview and Diagnosis)
  • MOZ Tools (Open site explorer, Toolbar, )
  • Semrush
  • Ahrefs

Strengths

Positive Attitude, Quick learner

Personal Profile

  • Date Of Birth : 1988-06-30
  • Permanent Address : 198, Old Panchwati Colony Ghaziabad 201001
  • Present Address : 198, Old Panchwati Colony Ghaziabad 201001
  • Marital Status : Single

Disclaimer

I hereby declare that the above written particulars are true to the best of my knowledge and belief. Date: - .... /.../........ Place:.................. (SHAHID ALI KHAN)

Hobbies and Interests

Net Surfing, blogging, writing reviews

Timeline

Digital Marketing Manager

Ridge Advertising & Marketing Consultant
05.2022 - Current

Digital Marketing Manager

Divi Group of Companies
03.2021 - 04.2022

Digital Marketing Manager

Shubh Gems
04.2016 - 09.2020

SR. SEO & PPC Expert

Hi-Tech Institute of Advance Technology
06.2013 - 03.2016

12th - undefined

Uttar Pradesh Board

10th -

Uttar Pradesh Board

B.Com -

C.C.S University

Similar Profiles

CREATE PROFILE
Shahid Ali Khan