SHAHID CHAUDHARY
Mumbai,MH
Summary
Focused experienced in overseeing social media marketing and influencer marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
The Net Return Australia
10.2024 - Current
- Developed and executed influencer marketing strategies to boost brand presence.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with influencers to enhance brand visibility and engagement.
Senior Paid Media Specialist (Social & Search)
Havas Media Network
07.2023 - Current
- TATA MOTORS CLIENT
- Managed a ₹5 crore budget for Tata Motors' digital marketing, optimizing Google and Meta Ads to enhance lead quality and cost-efficiency
- Improved CTR and conversion rates by20% and reduced CPL by35% through advanced targeting and data-driven strategies
- Conducted A/B testing on over200 ad creatives for Google Ads and social media campaigns, enhancing conversion rates and engagement
- Acted as the primary point of contact for Tata Motors, managing all aspects of client servicing related to performance marketing
- Implemented Google Tag Manager for Tata Motors, enhancing audience tracking and data collection efficiency
- FIRE-BOLTT CLIENT
- Managed Google Shopping and Performance Max campaigns with a ₹1 crore budget, boosting sales by40% and enhancing ROI
- Optimized Google Merchant Center feeds and coordinated with the Fire-Boltt team to enhance website integration and boost ad performance
Sr. Digital Marketing Specialist
Ergode IT Services Pvt Ltd.
10.2018 - 07.2023
- Successfully handled ad campaigns for US stores with a monthly budget of $100K, achieving $3.5 million in sales on Vizari and Personal Crave domains
- Enhanced the performance of online stores for Vizari, Herbal Concept, and ten other brands, achieving a60% increase in customer engagement and a65% boost in traffic
- Leveraged Looker and Google Analytics to monitor campaign performance, driving a20% decrease in bounce rates and ensuring data-driven decisions
- Collaborated with the IT team to resolve website issues, enhancing site performance and user experience
- Developed and implemented landing page optimization strategies that resulted in a70% increase in average session time
Associate Trainee
Altruist Technologies Pvt Ltd.
01.2018 - 09.2018
- Generated personal loan sales through an outbound calling process
Catalog Associate
Gadget Bucket Online LLP
04.2016 - 12.2017
- Enhanced product listing accuracy by25% by conducting catalog audits and overseeing quality control for e-commerce portals
- Obtained information for the product catalog on the Amazon, Flipkart, Snapdeal and other Marketplaces
- Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness
Education
Master of Commerce - Marketing
University of Mumbai
06.2018
Bachelor of Commerce - Finance
University of Mumbai
04.2016
Skills
- Influencer Marketing
- Google PPC
- Meta Ads
- Bing PPC
- TikTok Ads
- A/B Testing
- Google Analytics
- Email Marketing
- Google Tag Manager
- Google SEO
- SEMRush
- Google Keyword Planner
- Google Search Console
- Ahrefs
- Google Trends
- HTML, CSS, Javascript, Jira
- Shopify
- Canva
- SimilarWeb
- Web-Development
- Project Management
- Team Player
Accomplishments
- Honored by Guinness World Records for participating in the Largest Computer Programming Competition organized by TCS in 2021.
- Received the Asha Foundation Award for being among the top student in OCM subject in the Maharashtra State Board in 2013.
Certification
- Google Digital Marketing & E-commerce Professional Certificate - Google + Coursera
- Microsoft Advertising Certified Professional - Microsoft
- Meta Social Media Marketing - Meta + Coursera
- Fundamentals Of Digital Marketing - Google + Digital Garage
Hobbies and Interests
Travelling, Fitness, Food, Self-improvement, Nutrition
Timeline
Digital Marketing Manager
The Net Return Australia
10.2024 - Current
Senior Paid Media Specialist (Social & Search)
Havas Media Network
07.2023 - Current
Sr. Digital Marketing Specialist
Ergode IT Services Pvt Ltd.
10.2018 - 07.2023
Associate Trainee
Altruist Technologies Pvt Ltd.
01.2018 - 09.2018
Catalog Associate
Gadget Bucket Online LLP
04.2016 - 12.2017
Bachelor of Commerce - Finance
University of Mumbai
- Google Digital Marketing & E-commerce Professional Certificate - Google + Coursera
- Microsoft Advertising Certified Professional - Microsoft
- Meta Social Media Marketing - Meta + Coursera
- Fundamentals Of Digital Marketing - Google + Digital Garage
Master of Commerce - Marketing
University of Mumbai
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