Shahim Islam

• Leading a team of 10 and 4 business units.
• Responsible for the P&L, particularly keeping a check on the Blended ACOS which would directly affect the Margin%
• Operating and creating strategies at an ASINxKW level- Targeting at or around break-even bid in order to maintain performance under Margins (BE-ACOS) before Ad Spends.
• Working with Pricing Strategies, listing optimizations and appropriate PPC to improve Organic presence, while also keeping an eye on potential cannibalization.
• Providing suggestions on latest market listing trends, new competition product launches, Market deal cycles.
• Analyzing SQPRs and Brand Analytics to research on trending keywords/ranks and harvesting them into separate campaigns.
• Creating strategies to maintain an optimal Search Term Impressions Share% across keywords.
• Achieved a BU level N.R of EUR 40Mill in FY 2022 EBITDA of 1.1Mill and 16% Margin. With 42% contribution from ads at a Blended ACOS of 12%.

Senior Marketing Manager (June 2021-October 2022)

• Leading a team of 4 and 2 Business units
• Managing day to day operations in liaison with Brand Ops team- providing them analysis on competitive landscape and behaviour
• Suggesting price changes and deal strategies to Brand Ops for increasing Sales Velocity and remaining competitive.
• Extracting latest keyword trends and applying them in our campaign structures, whilst also suggesting SEO updates for listings in line with the trend.
• Focusing on profitability at a keyword level- improving organic rankings by using PPC as an accelerator. Keeping PPC spends optimal with reference to Impression Share and Organic development, to avoid cannibalization of Sales.
• Studying competition listing updates and communicating this with Brand Team to make changes for competitiveness.
• Preparing PPC optimization rules at a conversion cycle to automate bid changes in line with the break-even ACOS.
• Scaled a brand by 47% N.R YoY 2021-22 whilst also improving EBITDA by 70% and maintaining a margin of 36%. This was achieved through New Product Launches, pricing strategies and Geo-Expansion

• Prepare Marketplace Strategies for Ecommerce Platforms present in the MENA region‑ includes liaising with client representatives to understand what products are new in stock, need clearance or are high sellers, provide suggestions on what platforms to advertise these products/brands and do their appropriate listings‑ major ecommerce partners include on Amazon.ae, Noon.com and Namshi.com
• Working on Amazon Advertising including handholding the seller central accounts for each client brands
• Set up digital marketing strategies to divert online traffic through different media channels in order to increase brand recall, visibility and conversions.
• Increase listing rankings and search results through organic and paid marketing on Amazon, Noon and Namshi‑ to increase sales conversion and maximize revenue.

• Working on campaign management and optimizations for a portfolio of 40+ brands on the Amazon Marketing Services Platform, with a mix of advisory services. Well acquainted with keyword research and it's application, having delivered remarkable results in terms of ROAS and conversions.
• Involved in strategizing and developing media plans for the brand's marketing objectives. The media plan includes the brand's campaign structure, targeting research and analysis, budget split and forecasting, product analysis and competition research. Additionally, the operations involve monitoring the brand's performances and optimize campaigns on a periodic or on‑demand basis.

• Reviewed figures, postings and documents for correct entry, completeness and accuracy.
• Processed payments and documents such as invoices, journal vouchers, employee reimbursements and statements.
• Used accounting software to prepare weekly and monthly financial reports.
• Investigated daily variances and corrected errors to resolve discrepancies.
• Reported financial data and updated financial records in ledgers and journals.