Adobe Creative Cloud
SHAHIN PUNNAKKAL
Digital Media | Brand Marketing | Creative Specialist
Bangalore
Summary
Insightful Digital Media Specialist with background supporting online advertising campaigns and brand promotion. Diverse knowledge and expertise in various platforms and marketing strategies. Focus on maximizing return on investment by continually monitoring analytics and updating approaches.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
5
5
Languages
Work History
Digital Media Specialist - Brand Marketing
Kwalee
9 2021 - 11.2024
- Developed and executed comprehensive branding strategies and marketing campaigns that build brand awareness and engagement.
- Enhanced brand visibility with the creation of high-quality visual and written content for various platforms.
- Planned and executed campaigns using the Web, Social Media, Emails, Videos, Display advertising, and SEO / SEM on a global and regional scale
- Managed social media presence, consistently growing follower count and driving meaningful interactions.
- Monitored budget and adjusted advertising activities to improve ROI
- Collaborated with cross-functional teams to ensure cohesive messaging and branding throughout all digital materials by establishing editorial guidelines.
- Coordinated influencer marketing partnerships that led to increased brand exposure and customer acquisition.
- Managed the social media calendar, and measure and report the impact of social media content and campaigns
- Forum management, community building, and management of content and conversations
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Assisted in planning and executing online events like webinars or live streaming sessions, drawing larger audiences than anticipated.
- Utilized A/B testing methods to determine the most effective design elements for improving website conversion rates.
- Monitored competitor activities within the industry landscape, adapting strategies accordingly based on changing market dynamics or new opportunities identified from research efforts.
Sr. Digital Marketing Specialist
SocialVyne
09.2019 - 09.2021
- Achieved cost savings on advertising spend by closely monitoring budgets and adjusting bids as needed in real-time bidding platforms such as Google Ads or Facebook Business Manager.
- Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization for clients.
- Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests, needs analysis.
- Maximized organic reach on social media through strategic posting schedules, frequent engagement with followers, and share-worthy content creation.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for clients.
- Acted as the main point of contact for the client, internal departments, and third-party providers.
- Optimized websites to improve search engine ranking, user experiences and conversion rates.
Digital Marketing Analyst
Vays Infotech
07.2018 - 09.2019
- Developed best practices in SEO, PPC, social media management, email marketing, and other digital channels to help them achieve their goals more efficiently.
- Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
- Developed keyword lists and optimized website content, driving higher rankings in search engine results pages.
- Developed engaging content for social media platforms to drive brand awareness and customer engagement.
- Created visually appealing reports showcasing campaign performance metrics for stakeholders review and decision-making processes.
Education
MBA - Marketing
UNIVERSITY OF MYSORE
Bengaluru, India 01.2016 - 01.2018
Bcom - Commerce
CHHATRAPATI SHAHU JI MAHARAJA UNIVERSITY
Kanpur, India 04.2013 - 01.2016
Diploma - E&C Engineering
NETTUR TECHNICAL TRAINING FOUNDATION (NTTF)
Bengaluru, India 04.2010 - 01.2013
Skills
Multimedia production
Accomplishments
- Special Recognition Award, Aug 2023, Kwalee
- Brand Marketing Champion, 2022, Kwalee
- Employee of the Month, Dec 2021, Kwalee
- Employee of the Year, 2020, SocialVyne
- Outstanding Achievement Award, 2018, SIM
- Runner-up in Operations, VERVE-17 Exelixis
Expertiseskills
- Graphic Design
- Illustration
- Social Media
- Brand Marketing
- Photography
- Videography
- Video Editing
- Analytics
- Website D&D
- SEM
- SEO
- Copywriting
Software
Microsoft Office
Figma
Wordpress
Hubspot
Appflyer
Mixpanel
Hootsuit
Sprout Social
Prowly
SEMRush
Screaming Frog
Mail Chimp
Survey Monkey
Canva
Certification
Google Ads Certification
Interests
Photography
Videography
Fitness
Travelling
Sketching
Awards
- Special Recognition Award Aug 2023 - Kwalee
- Brand Marketing Champion 2022 - Kwalee
- Employee of the Month Dec 2021 - Kwalee
- Employee of the Year 2020 - SocialVyne
- Outstanding Achievement Award 2018 - SIM
- Runner-up in Operations - VERVE-17 Exelixis
- Value Creator Award 2015 - Samsung R&D
- Spot Award 2014 - Samsung R&D
Timeline
Creator Course
05-2023
Sr. Digital Marketing Specialist
SocialVyne
09.2019 - 09.2021
Google Analytics Certification
10-2018
Facebook Blueprint Ad Certification
10-2018
Advance Digital Marketing Certification
10-2018
SEMrush SEO Toolkit Certification
09-2018
Google Ads Certification
07-2018
Digital Marketing Analyst
Vays Infotech
07.2018 - 09.2019
MBA - Marketing
UNIVERSITY OF MYSORE
01.2016 - 01.2018
Bcom - Commerce
CHHATRAPATI SHAHU JI MAHARAJA UNIVERSITY
04.2013 - 01.2016
Diploma - E&C Engineering
NETTUR TECHNICAL TRAINING FOUNDATION (NTTF)
04.2010 - 01.2013
Digital Media Specialist - Brand Marketing
Kwalee
9 2021 - 11.2024
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