Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shah Khalaf Aziz Nazri

Summary

Dynamic Marketing Specialist excelling in data-driven decision making and client retention. Achieved consistent revenue growth by optimizing digital marketing strategies and enhancing customer satisfaction through proactive problem-solving. Skilled in Google Ads and performance analysis, fostering strong client relationships to drive business success.


Overview

6
6
years of professional experience

Work History

Account Management Specialist

TDCX
04.2025 - Current
  • Managed client inquiries to ensure timely and effective resolution of concerns.
  • Assisted in developing account strategies to enhance customer satisfaction and retention.
  • Monitored account performance metrics, identifying areas for improvement and optimization.
  • Maximized client retention through attentive relationship management and proactive problem-solving efforts.
  • Maintained detailed records of all client interactions for accurate reporting purposes and data-driven insights into future strategy development efforts.
  • Delivered consistent revenue growth by managing multiple accounts and identifying upselling opportunities.
  • Achieved revenue targets by consistently meeting or exceeding quarterly sales quotas in a competitive market environment.
  • Supported the analysis of campaign performance metrics to inform future initiatives.
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Optimized conversion rates via A/B testing of landing pages, ad copy, and other digital assets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Developed and managed Google Ads campaigns to enhance online visibility.
  • Analyzed campaign performance metrics to optimize ad spend efficiency.
  • Provided insights on market trends and competitor activities to inform strategy adjustments.
  • Monitored daily budget allocations and adjusted bids according to performance trends.
  • Conducted keyword research to identify high-performing search terms for campaigns.
  • Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
  • Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
  • Developed keyword targeting strategies for search ads that drove increased traffic and conversions on client websites.

Marketing Executive

Aquaplex FZE
01.2022 - 05.2023
  • Developed marketing materials to support product launches and promotional campaigns.
  • Assisted in executing social media strategies to enhance brand visibility and engagement.
  • Conducted market research to identify trends and inform marketing strategies.
  • Coordinated logistics for events and trade shows, ensuring seamless execution.
  • Maintained an organized database of marketing assets and client interactions for efficient access.
  • Collaborated with cross-functional teams to align marketing efforts with business objectives.
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Launched marketing activities for new product lines and market penetration.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.

Business Development and Marketing Associate

Aster DM Healthcare
12.2019 - 01.2022
  • Assisted in organizing events, improving attendee experience and brand representation.
  • Created detailed reports on campaign performance, facilitating data-driven decision-making.
  • Implemented customer feedback mechanisms to refine service offerings and enhance client satisfaction.
  • Built relationships with key stakeholders, fostering partnerships that expanded business network.
  • Enhanced client relationships through consistent communication and timely followups.
  • Partnered closely with internal stakeholders such as finance, operations, and legal teams during deal negotiations ensuring alignment of goals across all parties involved.
  • Developed engaging presentations to showcase products or services to prospective clients.
  • Strengthened brand awareness with creative marketing materials that resonated with target audiences.
  • Assisted in forecasting revenue trends based on historical data and current pipeline information, enabling informed decision-making for resource allocation.
  • Increased lead generation by developing and implementing targeted marketing campaigns.
  • Utilized specialized software to capture and process data.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Tracked key metrics and developed spreadsheets and data models.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Created and distributed surveys for data collection and analysis.

Education

BBA - Marketing

Annamalai University
Tamil Nadu
04-2023

Skills

  • Data-driven decision making
  • Performance evaluation
  • Client onboarding
  • Search engine marketing
  • Google analytics integration
  • Performance analysis
  • Search engine optimization
  • Digital marketing
  • Customer Service-oriented
  • Campaign management
  • Teamwork and collaboration
  • Problem-solving

Timeline

Account Management Specialist

TDCX
04.2025 - Current

Marketing Executive

Aquaplex FZE
01.2022 - 05.2023

Business Development and Marketing Associate

Aster DM Healthcare
12.2019 - 01.2022

BBA - Marketing

Annamalai University

Similar Profiles

CREATE PROFILE
Shah Khalaf Aziz Nazri