Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Websites
Certification
References
Timeline
Generic
SHAHNAWAAZ AHMED CHOUDHARY

SHAHNAWAAZ AHMED CHOUDHARY

New Delhi

Summary

Dynamic digital marketing leader with a proven track record at Regalix - MarketStar on behalf of Reddit Ads And WNS on behalf of Google, excelling in strategic decision-making and team development. Expert in market research and campaign creation, driving significant ROI improvements while fostering a high-performance culture. Adept at coaching teams to exceed targets and enhance client satisfaction.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Account Strategist

Regalix - MarketStar
Bangalore
04.2025 - Current
  • Built and launched ad campaigns, managing pre-launch tasks, and asset coordination.
  • Monitored daily, weekly, and monthly pacing, and optimized campaigns to meet performance goals.
  • Created client-ready launch reports, wrap reports, and QBRs with actionable insights.
  • Supported Client Account Managers with reporting, troubleshooting, and advertiser communications.
  • Led client calls and follow-ups via Zoom, Slack, and email.
  • Analyzed data to improve ROI and performance using Google Sheets and analytics tools.
  • Ensured QA accuracy and maintained expertise in digital ad metrics (CPM, CPA, SOV, etc.).
  • Represented client needs to internal teams, and supported strategic decision-making.

Team Leader

WNS on behalf of Google, Gurugram, Haryana, India
08.2023 - 11.2025
  • Company Overview: Onboarding, Kickstart, Scaled, Google Ads, India.
  • Led and coached a team of 15+ digital marketing account strategists to exceed growth and performance targets.
  • Provided strategic leadership to address customer challenges and drive ROI for SME advertisers across multiple marketing channels.
  • Acted as the primary escalation point for internal and client-related issues, ensuring timely resolutions and high client satisfaction.
  • Oversaw daily operations and workflow, ensuring compliance with quality standards, policies, and procedures.
  • Monitored and improved team performance by tracking KPIs, addressing gaps, and fostering a competitive, high-achieving environment.
  • Implemented process improvements to increase team efficiency and productivity.
  • Conducted weekly, month-over-month, and quarterly performance reports to track and communicate progress.
  • Delivered ongoing training and support, keeping the team aligned, skilled, and motivated.
  • Promoted a collaborative and positive work culture that supported team cohesion and customer satisfaction.
  • Managed key operational metrics, including shrinkage, attrition, and productivity.
  • Facilitated cross-team communication to ensure smooth coordination and faster issue resolution.

Account Manager

WNS on behalf of Google, Gurugram, Haryana, India
02.2022 - 07.2023
  • Company Overview: Kick-Start Connect, Google Ads, India.
  • Manage a portfolio of 450+ Google Ads accounts.
  • Create, optimize, and manage campaigns across Search, Display, Shopping, YouTube, and App platforms.
  • Develop tailored Google Ads strategies to improve performance during a 6+ month complimentary support period.
  • Deliver ongoing optimization, and identify opportunities to enhance campaign effectiveness and ROI.
  • Stay updated with Google Ads policy changes, feature launches, and conduct tests post-whitelisting.
  • Conduct market research, and provide actionable insights to support data-driven campaign decisions.
  • Build and execute custom media plans aligned with client business objectives.
  • Handle client interactions and escalations, ensuring high service quality, and client satisfaction.
  • Lead team efforts to meet key performance targets: revenue, PGA (Product Goals Achieved), UAA (Upgraded Account Adoption), and engagement points.
  • Perform regular performance reviews to track account health and growth opportunities.
  • Analyze market trends to refine client strategies, and strengthen overall service offerings.

Senior Process Expert

Cognizant Technologies Pvt. Ltd
Gurugram
02.2019 - 01.2022
  • Engage with advertisers to discuss all aspects of campaigns, covering planning, performance, and status updates.
  • Conduct keyword research, and devise strategic plans to drive business objectives.
  • Analyze campaign performance data to formulate actionable plans based on findings.
  • Develop and optimize pay-per-click (PPC) campaigns across diverse digital marketing channels, including Google Ads.
  • Optimize landing pages and ad copies to maximize lead generation.
  • Participate in keyword selection, bidding strategies, and audience-targeting efforts.
  • Monitor, report, and analyze website analytics, as well as the performance of PPC initiatives and campaigns.

Account Manager (Process Expert)

Midland Credit Management
Gurugram
03.2018 - 02.2019
  • Employed as a Debt Collector Specialist at Midland Credit Management Co.
  • Tasked with debt collection from consumers through phone calls.
  • As a Process Expert, ensured adherence to fair debt collection practices as outlined by the FDCPA (Fair Debt Collection Practices Act) in the US.
  • Engaged in the collection of debts acquired by the company from various banks across the US, employing reverse psychology techniques.

Customer Service Associate

FIS Global Business Solution India Pvt. Ltd
Gurugram
08.2017 - 01.2018
  • Employed as a National Sales Support team member at Sprint, one of the largest communication companies in the US.
  • Responsible for addressing and resolving customer issues through chat and email correspondence.
  • As part of the NSS team, had access to all necessary tools to assist store representatives, associates, and partners.
  • Assisted in various tasks such as creating accounts, processing credit adjustments, unlocking hotline accounts, and flagging stolen or lost devices.
  • Conducted customer migrations from different communication operators and assisted with expired plan renewals.

CSO (Customer Support Officer)

InterGlobe Aviation Pvt. Ltd
11.2016 - 06.2017
  • Responsible for overseeing guest check-in procedures, which involve verifying identification and issuing boarding passes.
  • Determine whether luggage should be checked in or carried on based on airline regulations.
  • Scan or verify boarding passes as guests board and offer assistance as required.
  • Address and resolve guest complaints or issues promptly and efficiently.
  • Handle situations such as missed connecting flights by promptly arranging alternative accommodations.

Customer Support Executive

CONCENTRIX
Gurugram
03.2015 - 07.2016
  • Responsible for addressing customer support inquiries via calls and emails for SprintCo. customers.
  • Assigned duties related to the daily operations of the customer care department.
  • Committed to upholding our motto of 'Customer Satisfaction.'
  • Manage the recording and analysis of customer complaints.
  • Provide updates and information on upcoming products.

Education

Bachelor of Commerce -

University of Delhi
07.2014

Senior Secondary School (XII) -

Mother Khazani Convent School
New Delhi
05.2011

Higher Secondary School (X) -

Adarsh Public School
New Delhi
04.2009

Skills

  • Market research and campaign creation
  • Social media marketing
  • Data analysis
  • Operations management
  • Strategic decision-making
  • Team development
  • Regulatory compliance
  • Inspirational leadership
  • Coaching and mentoring
  • Performance management
  • Team management
  • Business communication

Personal Information

  • Date of Birth: 01/15/93
  • Gender: Male
  • Nationality: Indian

Languages

Hindi
First Language
English
Advanced (C1)
C1

Certification

  • Google Ads Creative Certification
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping ads
  • Google Ads Apps
  • Reddit Ads
  • Meta Ads
  • Google Analytics 4
  • Google Merchant Center
  • Google Manufacturer Center
  • Google Ads Editor
  • Google Tag Manager

References

References available upon request.

Timeline

Senior Account Strategist

Regalix - MarketStar
04.2025 - Current

Team Leader

WNS on behalf of Google, Gurugram, Haryana, India
08.2023 - 11.2025

Account Manager

WNS on behalf of Google, Gurugram, Haryana, India
02.2022 - 07.2023

Senior Process Expert

Cognizant Technologies Pvt. Ltd
02.2019 - 01.2022

Account Manager (Process Expert)

Midland Credit Management
03.2018 - 02.2019

Customer Service Associate

FIS Global Business Solution India Pvt. Ltd
08.2017 - 01.2018

CSO (Customer Support Officer)

InterGlobe Aviation Pvt. Ltd
11.2016 - 06.2017

Customer Support Executive

CONCENTRIX
03.2015 - 07.2016

Bachelor of Commerce -

University of Delhi

Senior Secondary School (XII) -

Mother Khazani Convent School

Higher Secondary School (X) -

Adarsh Public School

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