SHAHRIAR MAZUMDAR
Bangalore,KA
Summary
Marketing Consultant and Commercial Engagement Senior Manager with over 12 years of expertise in crafting and executing impactful Omni-Channel strategies in the Pharmaceutical, Healthcare, Technology and Manufacturing Engineering domains. Proven ability to collaborate with stakeholders, lead strategic planning, and develop content for diverse marketing initiatives. Adept at aligning marketing technology skills with the stakeholder objectives, strategies, and target audiences.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Growth & Technology Manager
Easy link IT & Web Solutions
03.2023 - Current
- Leading the development and execution of digital marketing campaigns across Meta, and Google, email marketing, increasing user acquisition by 33% within 12 months
- Managing $5K quarterly budget on paid acquisition efforts for HCOs and hospitals via Meta, Google ads, and Hubspot campaign/Zoho campaign (marketing automation) to optimize spending for a 30% improvement in ROAS
- Implemented targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%
- Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement
- Performed Search Engine Optimization Audit via SEMRush for HealthCare and Travel clients to optimize marketing efforts
- Collaborating with cross-functional teams to align marketing efforts with product launches, resulting in 40% increase in product adoption
- Analyzed campaign data analytics to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to 35% increase in market share.
- Implemented data backup and disaster recovery plans through Acronis cybersecurity platform that protected critical business information from loss or corruption.
Senior Customer Engagement Manager
Viatris Inc.
07.2021 - 02.2023
- Managed and scaled paid search and seo organic campaigns across HCP portal, achieving a 22% increased in traffic and website registration
- Designed and executed a landing page optimization strategy that lifted conversion rates by 11% via A/B testing using Salesforce marketing cloud
- Measurement via Google Analytics to monitor campaign performance, and provide insights
- Orchestrated the creative testing process, enhancing ad performance and contributing to a 8% increase in CTR
- Planned and deployed large scale of digital applications like HCP portal/ Force.com mobile application in ISA/ ASEAN countries as part of 2 years TSA exit program
- Viatris Omni Channel operations set up in Salesforce Health cloud and marketing cloud for 77 countries with the help of IT partner and Capability centre.
- Achieved 12 percent increase in terms of engagement in direct events and conferences in JPMorgan 41st Annual Healthcare Conference as well as in HEAL Conference – Viatris+ Mylan+ UpJohn) in 2019.
Digital Marketing Manager
ABB Global Services
07.2017 - 05.2019
- Led digital transformation initiatives to enhance business processes
- Expertise in marketing automation, optimizing workflows for efficiency
- Managed strategic marketing campaigns, aligning with organizational goals
- Oversaw campaigns, ensuring timely delivery and SLA compliance
- Collaborated with onshore teams for effective campaign planning
- Ensured brand compliance across all communication channels
- Managed a team of 6 engaged in Email production, Analytics and Web development.
Demand Generation Lead
IBM India pvt Ltd.
01.2010 - 01.2017
- Executed key digital journeys – Welcome, Abandoned Cart, Post-Purchase, Reengagement, Upsell/Cross-sell in IBM's Demand Generation role
- Managed digital campaign budgets up to $50K across Asia-Pacific, achieving a 180% increase in pipeline for IBM API Management revenue
- Successfully managed 45 buyer-centric digital campaigns for IBM, recognized for driving significant impact.
Client Service Manager
Sabre Marketing services
04.2010 - 11.2010
- Establishing strong rapport with clients, understanding their needs, and ensuring their satisfaction
- Coordinating project activities, ensuring timely delivery of deliverables, and managing client expectations
- Identifying opportunities to upsell or cross-sell additional services to existing clients
- Proactively seeking feedback from clients and implementing improvements to enhance service quality.
Digital Marketing Consultant
Euro RSCG 4D Matrix, ACMIC Interactive Solutions
04.2008 - 01.2010
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate digital solutions
- Cold-called leads and closed 0.5M USD validated sales over 1 year.
Education
MBA - Business Administration
Bangalore University
Bangalore, Karnataka04.2007
BBM - Business Management
Bangalore University
Bangalore, Karnataka03.2004
Skills
- Marketing Automation
- MarTech
- Data Integration
- Cross-Functional Collaboration
- Stakeholder Management
- Email Marketing
- Marketing Analytics
- Digital Analytics
- Google Ads
- SEO Audit via SEMRush
- ROAS Optimization
- A/B Testing
- Paid Acquisition/ PPC
- SEO/SEM
- Google Analytics
- SQL
Certification
- SalesForce Marketing Cloud certification, SalesForce Inc.
- Google Adwords Certification, Google Inc.
Accomplishments
- 33% User Acquisition Increase: Spearheaded digital marketing initiatives at Easy Link Web & IT solutions that led to a 33% increase in user acquisition.
- 30% ROAS Improvement: Optimized ad spend across digital platforms at Easy Link IT & Web Solutions, resulting in a 30% improvement in ROAS.
- Conversion Rate Optimization: Implemented a successful landing page optimization strategy, lifting conversion rates by 18%.
Languages
German
Beginner (A1)
Timeline
Marketing Growth & Technology Manager
Easy link IT & Web Solutions
03.2023 - Current
Senior Customer Engagement Manager
Viatris Inc.
07.2021 - 02.2023
Digital Marketing Manager
ABB Global Services
07.2017 - 05.2019
Client Service Manager
Sabre Marketing services
04.2010 - 11.2010
Demand Generation Lead
IBM India pvt Ltd.
01.2010 - 01.2017
Digital Marketing Consultant
Euro RSCG 4D Matrix, ACMIC Interactive Solutions
04.2008 - 01.2010
MBA - Business Administration
Bangalore University
BBM - Business Management
Bangalore University
- SalesForce Marketing Cloud certification, SalesForce Inc.
- Google Adwords Certification, Google Inc.
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