Shahrukh Khan
Kalyan
Summary
E-commerce performance marketer with over 5 years of experience driving revenue growth by aligning performance marketing, marketplace optimization, and supply chain execution. Proven expertise in managing paid traffic, improving CTR and conversion rates, optimizing product visibility, and ensuring inventory readiness during high-traffic campaigns. Strong background in Amazon, Walmart, eBay, and D2C operations, with hands-on experience in demand forecasting, fulfillment planning, and performance analysis to maximize ROAS and minimize revenue leakage.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Performance Marketer
Magnum Academy
Mumbai
08.2025 - Current
- Managing and optimizing Google Ads and Meta Ads campaigns focused on lead generation and conversion performance.
- Planning campaign structures across Search, Display, and Social aligned with business objectives.
- Conducting keyword research, audience targeting, and funnel planning to improve lead quality and reduce CPL.
- Monitoring and optimizing key performance metrics, including CTR, CPC, CPA, ROAS, and Conversion Rate.
- Executing A/B testing on ad creatives, headlines, descriptions, and landing page messaging.
- Optimizing budgets and bids based on daily and weekly performance insights.
- Collaborating with creative and content teams to develop conversion-focused ad copies and creatives.
- Tracking performance using Google Analytics (GA4) and platform-level reports to drive data-backed decisions.
- Scaling winning campaigns while pausing underperforming ads to improve overall account efficiency.
Key E-Commerce Lead
Home & Hobbies LLC
Remote
11.2024 - 07.2025
- Managed multi-channel operations across Amazon, Walmart, eBay & D2C, aligning inventory and pricing with traffic and demand trends.
- Conducted keyword research, competitor analysis, and market research to identify high-potential SKUs and improve product visibility.
- Optimized product listings (titles, bullet points, images, pricing) to improve CTR, conversion rate, and sales velocity.
- Supported marketplace performance campaigns by ensuring stock availability during high-traffic periods and promotional pushes.
- Assisted in ad-driven demand planning by forecasting inventory based on sales trends and campaign performance.
- Onboarded 30+ suppliers across Home Appliances, Perfumes, Furniture, and Toys while maintaining margin targets.
- Oversaw product sourcing, vendor coordination, pricing negotiations, and FBM/FBA order processing.
- Executed Rakhi seasonal sales campaign, achieving 680+ unit sales within 18–22 days through pricing optimization, listing visibility, and demand planning.
- Created and managed Amazon FBA shipments from vendor warehouses to fulfillment centers.
- Monitored marketplace performance and account health metrics including ODR, VTR, buy box performance, and fulfillment speed.
- Coordinated LTL/FTL shipments and managed reverse logistics to protect customer experience and seller performance.
- Implemented streamlined supplier communication processes, improving order accuracy and reducing fulfillment delays.
Marketplace Operations – eBay & Houzz
Ergode Inc
Mumbai
12.2023 - 09.2024
- Managed complete end-to-end operations for eBay and Houzz accounts,
including product listing creation, pricing updates, catalog maintenance, and
stock monitoring. - Handled daily account activities such as order processing, shipment
coordination, tracking updates, returns, and refund resolutions. - Maintained strong account health by monitoring seller performance metrics,
ensuring policy compliance, and preventing listing suspensions or penalties. - Conducted competitor and market analysis to identify product opportunities, and implement strategies to improve ranking and visibility through optimized keywords and accurate categorization.
- Collaborated with warehouse and logistics teams to ensure on-time dispatch, minimize order cancellations, and reduce operational delays.
- Resolved customer queries and disputes to maintain high satisfaction and
achieve a 98%+ positive seller rating. - Prepared weekly performance reports to track sales trends, identify high-performing SKUs, and support strategic decision-making.
- Increased monthly sales by 20% through optimized listings and catalog
improvement.
Sr. Executive – Logistics & eCommerce Operations
Ergode Inc
Mumbai
11.2020 - 10.2023
- Monitored 25k–30k monthly shipments from US vendors.
- Coordinated with carriers and 3PL partners for tracking and delays.
- Managed reverse logistics and returns, including FBA relisting and supplier returns.
- Validated invoices, resolved billing disputes, and ensured financial accuracy.
- Used Extensiv, Shiphero, SellerCloud for OMS/WMS and SKU management.
- Oversaw export–import operations and warehouse management for 14 brands via LCL/FCL shipments from Asia to the US, UK, EU, and CA, ensuring accurate inventory handling, storage efficiency, and timely dispatch.
- Negotiated shipping and warehouse rates, reducing logistics costs.
- Recovered USD 32,000 in carrier claims for lost or non-scannable packages.
- Collaborated with cross-functional teams to streamline logistics workflows and improve shipment visibility.
- Implemented process improvements that reduced shipment delays and enhanced customer satisfaction.
- Ensured compliance with international trade regulations and documentation requirements.
- Maintained 99% inventory accuracy through proactive OMS, WMS monitoring.
Education
B.Com -
Panna English High School
MumbaiSkills
- Google Ads (Search, Display, Performance Max – Fundamentals)
- Meta Ads (Facebook & Instagram Funnels)
- Lead Generation & Conversion Strategy
- Keyword Research & Search Intent Mapping
- Campaign Planning & Budget Allocation
- CTR, CPC, CPA, ROAS & Conversion Rate Optimization
- Audience Targeting, Retargeting & Lookalikes
- A/B Testing (Ad Copy, Creatives, Landing Pages)
- Funnel Optimization (TOF–MOF–BOF)
- Google Analytics (GA4) and performance reporting
- Multi-Channel E-Commerce Operations (Amazon, Walmart, eBay, D2C)
- Marketplace Listing Optimization & Catalog Management
- Inventory planning and demand forecasting
- Amazon FBA / FBM Operations
- Order Management Systems (Extensiv, Shiphero, SellerCloud, Unicommerce)
- Vendor onboarding, pricing, and margin optimization
- LTL / FTL Logistics Coordination
- Export–Import & Cross-Border Supply Chain
- Account Health Metrics (ODR, VTR, Buy Box %, Fulfillment Speed)
Certification
Digital Marketing
Timeline
Performance Marketer
Magnum Academy
08.2025 - Current
Key E-Commerce Lead
Home & Hobbies LLC
11.2024 - 07.2025
Marketplace Operations – eBay & Houzz
Ergode Inc
12.2023 - 09.2024
Sr. Executive – Logistics & eCommerce Operations
Ergode Inc
11.2020 - 10.2023
B.Com -
Panna English High School