Summary
Overview
Work History
Education
Skills
Personal Information
Achievements
Languages
Timeline
Generic
SHAIK ABDUL RAZAK

SHAIK ABDUL RAZAK

Secunderabad

Summary

Passionate to perform efficient discipline on the environment of challenging career which evolves my education, skill and experience for the eminent enhancement of Organizational success and for my own Growth.

Accomplished Sales Executive with 12 years of experience in consistently promoting company brand. Passionate expert and valuable business consultant with talents in analysis, consumer knowledge and industry dynamics. Coordinating with customers, retail partners and distribution partners to accomplish sales goals while maintaining strong professional relationships.

Overview

14
14
years of professional experience

Work History

Senior Sales Officer

NIPPON PAINT INDIA PVT LTD
03.2023 - Current
  • Handling Hyderabad Multi brand out lite
  • Responsible for entire east Hyderabad MBO stores primary sales and new dealers appointing
  • Handling more than 40 retailers and 1 distribution channel
  • Identifying potential areas and making new dealer’s appointments
  • Responsible for distribution appointment
  • Responsible for achieving entire territory target
  • Handling secondary sales team (25 Pre-sales Associate) and drive them for secondary sales generate
  • Meeting with architecture and engineers and crack large sites in collaboration with them
  • Responsible for contractor & painter meets
  • Secondary sales drive with Top painters through PSA team
  • Execution of kiosk activities in public places and at club retailer’s by secondary sales team
  • Keeping the compony updated about competitive sales & activities in the market.

ST (Sales Trainer)

Spar Hypermarket (Malta)
09.2022 - 02.2023
  • Mentored new hires, resulting in stronger staff development and increased productivity.
  • Provided one-on-one mentoring to help individuals reach their full potential within the organization.
  • Coached employees on best practices, providing constructive feedback to support their professional growth.
  • Monitored and reported trainee progress, introducing new learning tools to address individual needs.
  • Developed effective training plans based on department needs and objectives.
  • Delivered dynamic presentations to facilitate learning and retention among diverse audiences.
  • Recruited and trained new members of guest service team.
  • Educated clients on proper use of products and systems.
  • Trained and mentored 60 new personnel hired to fulfill various roles.

DSO (Distribution Sales Officer)

LG ELECTRONICS INDIA Pvt. Ltd.
08.2021 - 08.2022
  • Channel Expansion in Strategic Products
  • Channel Sell In at all Mapped Outlets
  • Sale Through In All Mapped Outlets
  • Premium Sellout Contribution Improvement
  • PJP Outlet Visits
  • Price List Preparation & Distribution to All Mapped Outlets Monthly
  • Stock list Preparation & Distribution to All Mapped Outlets Daily Basis
  • Scheme Design for Outlets
  • Special initiative took to close bulk order request received from the channel partner Responsible for handling stock issues and objection handling directly with sub dealers and customers
  • Enhanced customer satisfaction with timely follow-ups and personalized service.
  • Developed strategic sales plans for achieving revenue growth and exceeding targets.

BPT (Branch Product Trainer)

LG ELECTRONICS INDIA Pvt. Ltd
05.2018 - 07.2021
  • Design the training module, and program as per audience analysis
  • Conduct classroom training to branch staff and associates of (Trade Partners)
  • Conduct induction for NEW JOINING SSE’S
  • Conduct role plays to get involved and take active participation in training
  • Conduct shop floor training to SSE’S branch staff and associates of (Trade Partners)
  • Conduct training on soft skills and selling skills
  • Training analysis in terms of productivity, product knowledge and sellout
  • Regular updating on competitor Products A to A.
  • Identified areas for improvement within existing training programs using data-driven evaluations, leading to enhanced performance outcomes across multiple departments.
  • Partnered with sales teams to provide pre-sales product demonstrations for potential clients, ultimately contributing to higher closing rates.

Department Manager (DM)

RELIANCE DIGITAL INDIA PVT LTD
05.2017 - 04.2018
  • Managing store sales operations, store daily activity, team handling, commercial operation, stock activity, store administration
  • Store sales operation are smart phones, consumer durable, home appliances music accessories
  • Meet sales goals by providing training, motivation, mentoring and feedback to sales staff
  • Developing business strategies to increase customer base, expand store traffic and optimize profitability
  • Keeping sufficient stock for daily sale operation, maintain daily stock label at store
  • Making new plans and idea for sale, keeping motivated to staff for daily activity at store and outside store, High levels of customers satisfaction through excellent service.

SSE (Store Sales Executive)

LG ELETRONICS INDIA Pvt. Ltd.
12.2010 - 04.2016
  • All ways possess strong ability to prospect, negotiate, and close sales
  • Sales service oriented, with the ability to meet sale targets goals
  • I always update myself with the specification of HE and CAV products.

Education

B.COM (COMP) - ACCOUNTS

Intellize Institutions
HYDERABAD
04.2015

Intermediate - ACCOUNTS

Nava Chaitanya Collage
HYDERABAD
04.2012

SSC -

Jawahar VN English High School
HYDERABAD
03.2006

Skills

Proficiency in MS office (word, Power point, Excel , PPT Creations)

Sales Team Leadership

Territory Management

Business development and planning

Public Speaking

Objection handling

New market penetration

Project Management

Competitor Analysis

Sales Presentations

Negotiation expertise

Marketing initiatives

Relationship and Team Building

Client Relationship Building

Personal Information

  • Father's Name: Shaik Abdul Basid
  • Date of Birth: 05/24/90
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married

Achievements

● Achieved Rank 1 DSO for outstanding sellout of WPR and MWO in south level in month of Apr 2022  in non electronics outlets

●  Rank 1 branch product trainer for KPI achievement, all India level – 2019  H1.

● Achieved 2 times Best Practice awards from HO on strategic sellout in 2019 and 2021

● Achieved Best Practice implementation award in 2021

● Rank 1 branch product trainer for All india level for best performance in the month of  Julyl 2021 ,KPI

achievement, all India level – 2021.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Telugu
Advanced (C1)

Timeline

Senior Sales Officer

NIPPON PAINT INDIA PVT LTD
03.2023 - Current

ST (Sales Trainer)

Spar Hypermarket (Malta)
09.2022 - 02.2023

DSO (Distribution Sales Officer)

LG ELECTRONICS INDIA Pvt. Ltd.
08.2021 - 08.2022

BPT (Branch Product Trainer)

LG ELECTRONICS INDIA Pvt. Ltd
05.2018 - 07.2021

Department Manager (DM)

RELIANCE DIGITAL INDIA PVT LTD
05.2017 - 04.2018

SSE (Store Sales Executive)

LG ELETRONICS INDIA Pvt. Ltd.
12.2010 - 04.2016

B.COM (COMP) - ACCOUNTS

Intellize Institutions

Intermediate - ACCOUNTS

Nava Chaitanya Collage

SSC -

Jawahar VN English High School
SHAIK ABDUL RAZAK