Shaik Sohail Pasha
Hyderabad
Summary
- Results-driven sales professional with 9 years of experience in technical sales and after-market sales for industrial, construction, and mining equipment. Proven expertise in building and nurturing client relationships, identifying customer needs, and delivering effective engineering solutions. Skilled in business analytics, gap analysis, and root cause analysis to drive strategic decisions. Strong communication, analytical, and presentation skills, with a track record of successfully negotiating profitable deals and expanding the client base. Currently associated with ELGi Equipments Limited, Hyderabad, handling industrial equipment sales for retail and key account customers across Telangana.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Channel Sales -Telangana
ELGI EQUIPMENT LIMITED
Hyderabad
02.2025 - Current
- Responsible for achieving sales targets for assigned product ranges through dealers in the allocated geography.
- Sales Forecasting and Planning: Leading a team of two dealer sales engineers in strategic and bulk deals, ensuring the achievement of sales volumes and market share as per the business plan.
- Lead Generation & Dealer Management: Responsible for lead generation, cold calling, sales closure, and ensuring timely collections, including receivables and 'C' forms.
- Conduct periodic reviews of dealer sales teams, track sales pipelines, ensure dealership profitability, system compliance, and manage receivables.
- Market & Sales Strategy: Analysing market trends, competitor activities, and segment-wise data to develop and execute sales and marketing strategies, ensuring achievement of monthly and yearly targets
- Dealer Engagement: Regularly interacted with dealer heads to assess viability and satisfaction, analysing critical operating areas, and suggested improvement measures for better sales performance
- Sales Promotion: Organizing and executing promotional activities such as demos, trials, customer meets and advertisements to enhance market penetration
- Training & Development: Ensuring the sales team was well-trained and up to date on new products and offerings to drive effective selling strategies
- Process Implementation: Enforcing organizational systems and processes at the dealer level to maintain operational efficiency and compliance
- Reporting & Analysis: Preparing and maintaining monthly MIS, forecasts, business reports, and other management reports for informed decision-making
- Market Awareness & Customer Engagement: Creating awareness about new products in the market and dealer network while building relationships with fleet owners
- Customer Relationship Management: Ensuring customer satisfaction, gathered testimonials/references, and enhanced customer engagement levels with existing clients
- Logistics & Delivery Coordination: Ensuring timely delivery of machines to customers while maintaining strong coordination with supply chain and channel partners
- Channel Support & Collaboration: Working closely with the channel management teams to facilitate the necessary organizational support for sales and dealer operations
After Market Sales -Telangana
TATA HITACHI
Hyderabad
01.2022 - 02.2025
- Responsible for generating Parts revenue within a defined territory through direct and channel sales for construction and mining equipment.
- Generate after-sales revenue by identifying untouched customers through site visits, and focusing on conversions.
- I have been actively engaged in closing the machine deal with the sales team, apart from my assigned responsibilities; nearly 18 deals have been closed in the last two fiscal years.
- Attending the pre-bid meeting of the government.
- Customers, preparation of bid documents, and submission of price bids in the customer portal.
- Keep track of customer orders, sale document creation, price adjustments, billing, receivables, and customer credit management.
- Responsible for marketing and promotional activities of parts to improve customer coverage and to generate additional business.
- Responsible for key account business handling and rate contract finalization with government customers.
- Engage in concept selling and revenue generation through remanufactured hydraulic aggregates.
- Responsible for maintaining market outstanding within 45 days.
- Managing the uptime of over 2,000 customer machines using Insite and Consite business intelligence data.
- Responsible for maintaining inventory within 60 days at dealerships to cater to customer needs by doing analysis with respect to ABC/FSN and FIFO.
- Training and educating channel partner staff, retailers, mechanics, and end customers about genuine spare parts through awareness meetings.
- Consecutive 100% target achievement in both channel sales and direct sales for FY 22-23 and FY 23-24.
- Annual volume from untouched customers: 5 cr for FY22-23, and 6 cr for FY23-24.
- Generate new ASCs (Annual Service Contracts) and maintain a 90% renewal ratio, while achieving an 85% conversion rate for parts, based on quotation value.
After Market Sales-Karimnagar
GMMCO LTD
Hyderabad
02.2016 - 12.2021
- Experience in key customer handling, marketing strategy, and customer relationship management.
- Managing front bucket loaders as per the SCCL contract (to accord billings and penalties) with a team size of 18 (mechanical and electrical) reporting to me.
- Managing spare supply and authorizing the same for supply to SCCL.
- Budget preparation involves forecasting the predictive maintenance and preventive maintenance for the commissioned equipment.
- Collaborated with operators, the maintenance team, and management to reduce variability in equipment performance on-site based on reports.
- Coordinating the warranty and repair of sub-assemblies with the workshop service team to get the work done on time, being the single point of contact between the customer and the workshop service team.
- Daily consumption of spare parts, receiving reports (keeping an updated list of the spare parts stock), and monitoring consignment stock based on consumption.
Education
B. Tech - Mining
JNTUH MANTHANI
Karimnagar05.2015
Skills
- SAP HANA
- SAP Byd
- C4C
- Consite
- MS Office
- Internet CRM
- ESPA
- Sales forecasting
- Dealership management
- Customer relationship management
Certification
- Second Class Mine's Manager, DGMS-Dhanbad, 06/01/19, Present
- First Aid, St Johns Ambulance, 11/01/15, Present
Personal Information
Date of Birth: 16/06/1992
Languages
- Urdu
- Telugu
- Hindi
- English
Disclaimer
I hereby assure you that all the information furnished above is true to the best of my knowledge and belief.
Location
Hyderabad, Telangana
Timeline
Channel Sales -Telangana
ELGI EQUIPMENT LIMITED
02.2025 - Current
After Market Sales -Telangana
TATA HITACHI
01.2022 - 02.2025
After Market Sales-Karimnagar
GMMCO LTD
02.2016 - 12.2021
B. Tech - Mining
JNTUH MANTHANI
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