Shaikh Imtiaz Tarafdar
Khordha
Summary
Experienced Sales Manager with a decade of expertise in Sales, Marketing, and Operations. Skilled in Market Analysis, Team Leadership, and fostering Business Growth. Proven track record of exceeding targets and closing deals. Specializes in P&L Management, Key Account Management, and Contract Negotiation. Effective communicator and problem-solver with a strong ability to analyze market trends. Committed to delivering exceptional results and driving team success.
Overview
13
13
years of professional experience
Work History
Branch Relationship Manager
SBI Card (FuturZ Staffing Solutions)
04.2025 - Current
- Designed and executed branch-level strategies that consistently helped the team meet and often exceed 100 cards monthly and quarterly credit card acquisition targets.
- Recruited, trained, and closely monitored Branch Relationship Executives (BREs) to ensure they performed at their highest potential and delivered strong, quality-driven sales results.
- Built and maintained strong working relationships with BREs, SBI branch staff, bank leadership, and internal SBI Card teams to create a smooth and coordinated sales environment.
- Led, mentored, and motivated my sales team of 12 BREs providing daily guidance, support, and performance feedback to help them achieve individual and collective goals.
- Conducted regular training and product-knowledge sessions to strengthen the team's understanding of SBI Card products, policies, and selling techniques, enabling them to offer the right solutions to customers.
- Ensured full compliance with regulatory and internal guidelines , implementing necessary control measures and monitoring processes to maintain accuracy, transparency, and service quality.
Area Manager (Sales & Operations)
Leadership Boulevard
06.2022 - 04.2023
- Set sales goals and objectives for the zone and ensure alignment with the overall company strategy.
- Strategically implemented lead generation initiatives leading to a 30% increase in expansion of the sales pipeline within the first year, driving revenue growth.
- Conducted over 50 successful product demos and academic discussions with schools, contributing to a 25% increase in customer acquisition.
- Identify and develop new market opportunities within the zone.
- Oversaw post sales operations in schools with highest being 1200 students in one of the schools, where product is implemented, maintaining efficiency & delivering exceptional service.
Area Sales Manager
HAIER Appliances
07.2020 - 12.2021
- Orchestrated a 30% revenue growth in 2021 over 2019, surpassing Rs. 120 million turnover target annually, despite pandemic challenges.
- Elevated market share of Haier Products in western Odisha from 1.3% to 4% through sales initiatives.
- Analyze market trends, competition, and customer needs to identify growth opportunities.
- Expanded channel partner network by 45%, bolstering product distribution and visibility in over 400 retail outlets.
- Fostered collaborative relationships with cross-functional teams and key channel partners.
Deputy Sales Manager
WHIRLPOOL India Pvt Ltd
02.2018 - 04.2020
- Expanded sales network by empowering over 450 retailers, dealers, and distributors, enhancing product visibility and market penetration.
- Played a key role in increasing Whirlpool's market share from 8% to 18%, generating an annual revenue of Rs. 260 million.
- Conduct regular performance evaluations and develop improvement plans.
- Spearheaded growth initiatives, increasing sales of Fully Automatic Washing by 60% in 2019.
- Enhanced sales of Special Focused segment 215 Litres capacity Refrigerators by 50% within 12-months.
Deputy Distribution Manager
LAVA International Ltd
05.2017 - 01.2018
- Developed and executed a comprehensive distribution strategy, enhancing market penetration and boosting partner ROI by 15%.
- Implemented efficient supply chain mechanisms resulting in a 20% reduction in delivery times and a 10% increase in partner satisfaction.
- Successfully managed partner life cycle, achieving a 25% improvement in onboarding efficiency and a 30% increase in performance evaluation accuracy.
- Ensured stock availability and visibility, exceeding placement norms by 15%, driving a 12% increase in product recommendation at retail.
Area Sales Executive
ITC Limited
11.2012 - 04.2017
- Spearheaded comprehensive market mapping initiatives and orchestrated successful Go-to-Market strategies, driving exponential growth in channel partner engagement.
- Oversaw the successful launch of multiple prominent brands such as Aashirvad, Sunfeast Mom's Magic, and Players TM.
- Identify and mitigate potential risks to the business.
- Monitor expenses and implement cost-saving measures where applicable.
- Managed a large network of distributors, facilitating service to 2800 retailers monthly, while effectively leading a team of 45 Execs. and continuously tracking competitor activities.
- Achieved annual revenues exceeding 110 Crores, encompassing both tobacco and non-tobacco products, through meticulous sales forecasting, efficient distributor management, and rigorous performance tracking.
Education
Marketing & Human Resources
Institute of Management & Information Science
Bhubaneswar, Odisha, India06.2012
Bachelors in Commerce - Accounting & Marketing
Prananath College, Utkal University
05.2010
Skills
- Team leadership
- Analytical problem solving
- Supply chain oversight
- Proficient in negotiation strategies
- Competitive analysis
- Trade expertise
- Contemporary trade practices
- Effective sales strategy development
- Financial growth strategies
- Targeted promotional strategies
- Sales channel management
ADDITIONAL INFORMATION
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Oriya
Bilingual or Proficient (C2)
Urdu
Intermediate (B1)
Bengali
Intermediate (B1)
ADDITIONAL INFORMATION
- Best Performer in Channel Management - 04/2015 - 03/2016 (ITC LIMITED), Growth in Non-Tobacco sales category by 70% over LY.,
- Best Performer in First Quarter - 04/2018 - 06/2018 (WHIRLPOOL INDIA), Growth in Washing Machine Category sales by 15% over LY.
Timeline
Branch Relationship Manager
SBI Card (FuturZ Staffing Solutions)
04.2025 - Current
Area Manager (Sales & Operations)
Leadership Boulevard
06.2022 - 04.2023
Area Sales Manager
HAIER Appliances
07.2020 - 12.2021
Deputy Sales Manager
WHIRLPOOL India Pvt Ltd
02.2018 - 04.2020
Deputy Distribution Manager
LAVA International Ltd
05.2017 - 01.2018
Area Sales Executive
ITC Limited
11.2012 - 04.2017
Marketing & Human Resources
Institute of Management & Information Science
Bachelors in Commerce - Accounting & Marketing
Prananath College, Utkal University