Shailaja Khopade

Consumer & Good company (US) – Ops Delivery Manager
Managed delivery for 45 retailers and 76 Brands
Creative Management : Streamline content creation with defined workflows and approvals.
Leverage automations, Scripting & DAM tools for efficiency.
Syndication Management : Set up robust mechanism for syndication process
Maintain data accuracy with structured metadata & automation.

World Leader in Luxury (Paris) – Ops Delivery Manager
Designed and implemented an end-to-end Quality & Content Process for eCommerce across 25 markets and 12 brands.
Defined and executed the operating model for content production & quality assurance, ensuring seamless global scalability.
Led process audits and optimization initiatives, implementing KPIs and piloting tools to enhance production efficiency.
Established a framework for content marketing strategy, aligning brand production priorities and execution plans.
Enabled proactive risk management by setting up structured alert mechanisms and action plans.

CMS Migration & eCommerce Integration Lead – DFS
Spearheaded the end-to-end migration from local CMS to SAP Hybris, enabling scalable content management and seamless eCommerce integration.
Defined the migration strategy, led cross-functional coordination, and ensured minimal disruption during transition across global markets.
Collaborated with tech, creative, and product teams to align platform capabilities with business needs, ensuring enhanced user experience and conversion flow.
Implemented structured testing, training, and rollout plans, resulting in faster go-live and improved site performance.
Acted as key liaison between DFS business teams and IT stakeholders to bridge functional and technical requirements effectively.

Travel Retail (Hong Kong)
Spearheaded process improvement initiatives, optimizing workflows and reducing operational inefficiencies.
Partnered with clients to define and implement process strategy, ensuring alignment with business goals.
Developed standardized process documentation and governance frameworks for better operational control.
Drove cost-effective service delivery by designing and implementing new processes, enhancing quality and efficiency.

Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.

Achieved project milestones ahead of deadlines, coordinating effectively with stakeholders and managing resources efficiently.

Digital Campaign & Content Lead – Philips
Led end-to-end execution of high-impact campaigns including Deal of the Day, microsites, emailers, and banners across 16 countries.
Designed and developed SEO-friendly content, HTML mailers, and landing pages aligned with brand strategy and deadlines.
Collaborated with Philips’ global brand, IT, and analytics teams to ensure seamless campaign rollout and performance tracking (GA/Omniture).
Streamlined CMS operations using tools like ATG Business Center, reducing costs and improving content turnaround.
Trained teams on tools and digital processes; ensured top-quality delivery through strong QC alignment with Philips and Accenture.
Successfully managed CMS migration and introduced centralized knowledge-sharing systems to enhance internal collaboration.

• Drove accuracy of content through careful proofreading and fact-checking.
• Trained new team members on CMS usage, best practices, and company-specific processes to ensure a smooth onboarding experience.

Led and managed a large creative and content team of 100+ FTEs in Mumbai, supporting multiple global client accounts by consistently delivering marketing collateral and promotional materials within strict SLAs and KPIs.
Proven track record of winning multiple RFPs and solution bids, securing over $200Mn in Total Contract Value (TCV) across diverse clients and industries.
Strong talent management expertise in recruiting, training, developing employees, setting performance goals, and driving continuous improvement through regular performance reviews.

Expert in cross-functional team leadership and stakeholder management, leveraging project management best practices and effective communication to overcome challenges, boost productivity, and deliver multiple concurrent projects without compromising quality or deadlines—while fostering collaboration through regular progress monitoring and issue resolution.
Automation champion, leading initiatives including GenAI implementation and Lean methodology to automate repetitive tasks, achieving 20% YoY efficiency gains through cost reduction and improved quality and timeliness.

• Fixing and updating the site pages as per requirement by client.
• Maintaining Data Quality & Data Analysis.
• Updating the site banners.
• Create landing pages

• Requirement gathering
• Template Design
• Development of content pages
• Uploading the files
• Modification & additions in exist Websites
• Registering a domain name
• Website Hosting
• Uploading Your Website