Summary
Overview
Work History
Education
Skills Capabilities
Activities
Personal Information
Timeline
Generic

Shailendra Gawande

Summary

Innovative, strategic, goal-driven professional with 4 years plus of comprehensive experience in the field of Branding and Marketing. Retail Marketing/Brand management expertise. Excellent Marketing Vendor Management Skills. ATL /BTL. Newspaper / Radio FM Advt/ Hoarding Advt. Managing Regional Marketing Operations includes Branding vendor management. Expertise in getting work done from multiple vendors. Events Expeditions. Performance & cost management. Project coordination – Branding/PR/ISB/OOH/NEWSPAPER ADVT.

Overview

6
6
years of professional experience

Work History

Trade Marketing Associate

Tata Play Fiber
Pune
02.2023 - Current
  • Being a TRADE Marketing Executive, I am handling and managing the marketing, branding, and advertising activities of EAST WEST region. It includes 2 Cities (PUNE & KOLKATA).
  • Cover all Societies & Retail store in branding segment and do ACP, GSB and in shop branding for TATA PLAY BROADBAND brand and product.
  • Systematic product display, Inshop branding and effective execution of schemes and merchandise at stores in all regions.
  • ATL and BTL activities planning-Briefing for ad and event agencies, Radio campaigns, Hoardings, Bus shelter branding, Kiosk poles, Mobile van branding, Live demo activity at malls, multiplexes and institutes, POP & POSM material planning and development, POSM Deployment, Merchandising, Planning of consumer schemes, Check on effectiveness of activities, Post activity feedback and report.
  • Analyzing past performance and coming out with recommendations on how to better deploy of brand strategies in store.
  • Handling Festival campaigns, Outdoor planning, Organizing dealers and sub dealers meets, conferences, Brand support activities, Print, Publicity and POSM material, Showroom display and Road shows for new products.

Assistant Marketing Manager (Branding & Marketing)

Diamond Parks
Pune
12.2020 - 02.2023
  • Offline marketing strategies along with execution for BTL & ATL
  • Development team from scratch
  • Preparing monthly activity plan (review and control) to increase sales in market
  • Organizing and executing promotional activities in line with the requirements
  • Provide inputs for preparing monthly and annual marketing and branding plan
  • Liaising and coordinating with various agencies and vendors for Volunteers for activity
  • Providing marketing support to the Sales Team
  • Product development planning
  • IVR setup and training module
  • CRM setup and training module prepared
  • Online platform such paid marketing, social media marketer, what's app
  • Influencer Marketing
  • Event planning along with execution
  • Close watch on competitor’s activities
  • (krishnai water park, wet n joy & Imagica) Branding for park all over near location, signage etc
  • POSM – Poster, dangler, standee, leaflets.

Marketing Executive (Branding & Marketing) BTL

SWIGGY
12.2019 - 10.2020
  • Organizing Marketing BTL activities in Nashik & Solapur cities
  • Execution of all marketing plans
  • Preparing monthly activity plan (review and control) to increase sales in market
  • Organizing and executing promotional activities in line with the requirements
  • Provide inputs for preparing monthly and annual marketing and branding plan
  • Liaising and coordinating with various agencies and vendors for Volunteers for activity
  • Providing marketing support to the Sales Team and Channel partners
  • Close watch on competitor’s activities
  • ( ZOMATO) Restaurant Billing counters Branding
  • SWIGGY QR Code Branding SWIGGY POSM – Poster, dangler, standee, leaflets.

Marketing Executive PUNE Cluster for VIVO (Branding & Marketing)(GT & MT) ATL/BTL

VIVO MOBILE & SMARTPHONE
PUNE
12.2017 - 12.2019
  • Organizing Marketing offline activities related to events such as in shop marketing (Retail), POP Deployment, Competitors Mapping, Brand Awareness, Vendor Sourcing, and Co-ordination with local sales teammate
  • Execution of all marketing plans
  • Preparing monthly activity plan (review and control) to increase sales and market
  • Organizing and executing promotional activities in line with the requirements
  • Preparing & analyzing the various MIS reports
  • Provide inputs for preparing monthly and annual marketing and branding plan
  • Liaising and coordinating with various agencies and vendors for designing, printing, give away etc
  • Providing marketing support to the Sales Team and Channel partners
  • Close watch on competitor’s activities
  • Events / Exhibitions management
  • In shop Branding, Acrylic, vinyl, sun board, GSB
  • Tran slit, one way vision POSM – Poster, dangler, standee, leaflets, brochures
  • Empanel/ Withdraw vendors based on their performance.

Education

MBA - Marketing

PES Modern of Engineering

Bachelor of Science - Computer Science

MGM

HSC (12th) - Science

Shiv chattrapati college

SSC (10th) - undefined

MPS

Skills Capabilities

English, Hindi, Marathi, Digital Marketing, MS - CIT, MS Office, Word press web site Developer, Social Media Marketing

Activities

  • Actively Participated in Cultural activities and Intercollegiate Exhibition & Group Discussions.
  • Participated in Intercollegiate competition.

Personal Information

Date of Birth: 02/10/94

Timeline

Trade Marketing Associate

Tata Play Fiber
02.2023 - Current

Assistant Marketing Manager (Branding & Marketing)

Diamond Parks
12.2020 - 02.2023

Marketing Executive (Branding & Marketing) BTL

SWIGGY
12.2019 - 10.2020

Marketing Executive PUNE Cluster for VIVO (Branding & Marketing)(GT & MT) ATL/BTL

VIVO MOBILE & SMARTPHONE
12.2017 - 12.2019

MBA - Marketing

PES Modern of Engineering

Bachelor of Science - Computer Science

MGM

HSC (12th) - Science

Shiv chattrapati college

SSC (10th) - undefined

MPS

Similar Profiles

CREATE PROFILE
Shailendra Gawande