Eloqua
Shailendra Rathore
Technical Lead - Marketing Automation & Web Development
Pune,MH
Summary
Strategic and results-led Technical Manager with 15+ years of experience in web development, marketing automation, and enterprise platform architecture. Proven expertise in Eloqua, Salesforce, AEM, and SharePoint, with a strong focus on data compliance, cybersecurity, and scalable MarTech solutions. Adept at leading cross-functional teams, optimizing campaign operations, and driving platform innovation. Passionate about solving complex problems, mentoring teams, and delivering secure, high-impact digital experiences that align with business goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Lead – Marketing Automation & Web Operations
Eaton Technologies
10.2013 - Current
- Led the architecture and optimization of Eloqua-based marketing automation systems , enabling scalable global campaigns and lifecycle engagement across 10+ business units.
- Designed and maintained dynamic Eloqua programs using advanced logic and segmentation—supporting over 1M+ personalized customer journeys annually .
- Developed preference centers and subscription tools, improving compliance , user experience, and opt-in governance .
- Led data governance programs like Contact Washing Machine and eMarketing Nurture to ensure clean, enriched data and reduce contact fatigue.
- Resolved a critical Eloqua form data breach , securing 2M+ contact records in collaboration with cybersecurity teams.
- Automated lead capture , routing, and reporting workflows, reducing manual effort by 40% and improving lead response time by 60% .
- Built internal SharePoint portals and Power BI dashboards for SLA tracking and campaign performance reporting .
- Acted as a strategic advisor to global marketing teams , translating business needs into scalable MarTech solutions .
- Mentored a cross-functional team of 6, fostering a culture of innovation and continuous improvement .
- Introduced automation strategies that cut campaign deployment time by 50% .
Lead IT Consultant – SharePoint & Web Solutions
ITC Infotech
01.2011 - 10.2013
- Managed multilingual websites for a global banking client , improving delivery turnaround by 25% .
- Developed interactive tools (loan calculators, EMI trackers), contributing to a 20% increase in lead capture .
- Launched regional campaigns with marketing teams, boosting engagement by 24% .
- Ensured brand and regulatory compliance across 10+ localized websites.
- Maintained a 98% SLA adherence rate through proactive client communication and agile delivery.
Analyst – Knowledge Management
Accenture
08.2008 - 01.2011
- Built and maintained a global marketing portal for a leading FMCG client, supporting 10,000+ users .
- Supported RFP development, internal documentation, and knowledge management initiatives.
- Managed internal collaboration tools (wikis, blogs, discussion boards) to enhance team communication and knowledge sharing .
Education
MBA - Digital Marketing
D.Y. Patil University
Pune12.2026
Bachelor of Science - Computers
Devi Ahilya University
Indore06.2004
Skills
- CMS: SharePoint and AEM
- Web Development
- Marketing Automation
- Eloqua & Salesforce
- CRM System Integration
- Solution Design Expertise
- Stakeholder Engagement
- Agile Project Management
- Mentoring and Guidance
- Process Optimization
- Effective Problem Resolution
- Analytical Thinking
Certification
- Certified ScrumMaster
- Marketing & Automation Foundation
- Project Management Foundation
Software
SharePoint
Salesforce
Power Automate
Outgrow
Path-Factory
Global Meet
Interests
Exploring new Martech tools and automation strategies
Building smarter workflows with low-code platforms
Mentoring teams and sharing what I’ve learned
Experimenting with AI tools like ChatGPT in real-world use cases
Designing clean, scalable CMS and intranet experiences
Staying curious about how tech can simplify business problems
Timeline
Lead – Marketing Automation & Web Operations
Eaton Technologies
10.2013 - Current
Lead IT Consultant – SharePoint & Web Solutions
ITC Infotech
01.2011 - 10.2013
Analyst – Knowledge Management
Accenture
08.2008 - 01.2011
MBA - Digital Marketing
D.Y. Patil University
Bachelor of Science - Computers
Devi Ahilya University
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