SHAILESH BHADRA

Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics and SEO to drive results. Establish dynamic relationships to drive future business opportunities.

Client: Online retailer specializing in plus size women cloths
Objective: Improve organic search visibility, optimize conversion rates, and increase sales.
Key Achievements:

• SEO Strategy Development: Developed and implemented a comprehensive on-page and off-page SEO strategy for the entire eCommerce site, focusing on category pages, product descriptions, and image optimization.
• Keyword Optimization: Conducted in-depth keyword research targeting high-volume, high-conversion keywords for fashion-related searches. Optimized for long-tail keywords for better targeting.
• Technical SEO Audits: Performed thorough site audits using tools like Screaming Frog and Google Search Console (GSC) to identify issues such as site speed and mobile-friendliness. Implemented solutions to improve page load speed by optimizing images and leveraging browser caching.
• E-Commerce Tracking Setup: Implemented eCommerce tracking in Google Analytics (GA4) to track purchase funnels, cart abandonment, and conversion rates.
• Results: Increased organic traffic by 35% within 6 months, conversion rate improved by 20%, and revenue grew by 25%.

Skills Applied:

• SEO (On-Page, Off-Page, Content Optimization)
• Google Analytics (GA4)
• Conversion Rate Optimization (CRO)
• E-Commerce SEO (Product & Category Page Optimization)
• Content Strategy & Product Descriptions

Client: A company that manufactures and sells eco-friendly e-rickshaw as their main products.
Objective: Enhance brand visibility, improve search rankings, and drive product interest.
Key Achievements:

• Keyword Strategy: Created a keyword strategy focused on eco-friendly technology, including product-specific keywords.
• Product Page Optimization: Optimized product pages for better ranking by adding detailed product descriptions, high-quality images, and user-generated content (reviews and ratings).
• On-Page SEO: Implemented SEO best practices on the website’s homepage, product pages, and blog section to improve rankings and increase engagement.
• Local SEO: Optimized Google My Business (GMB) to capture local traffic. Ensured the website was listed on local eco-friendly business directories.
• Results: Organic traffic increased by 40% and bounce rate decreased by 15%. Additionally, conversion rate for product inquiries rose by 18%.

Skills Applied:

• SEO (Keyword Optimization, Content Optimization)
• Local SEO (Google My Business Optimization)
• E-Commerce Content Creation
• Technical SEO (Site Speed Optimization)
• Product Page Optimization

Client: A managed IT services provider.
Objective: Increase lead generation, improve online presence, and target B2B clients.
Key Achievements:

• SEO Strategy: Developed an SEO plan focused on long-tail keywords for IT services
• Content Marketing: Created targeted blog posts and landing pages focused on solving common IT problems, which attracted new traffic and increased engagement.
• On-Page SEO: Optimized service pages for technical terms while maintaining clarity for potential clients unfamiliar with IT jargon.
• Lead Generation Optimization: Integrated lead forms on service pages, optimized for better UX/UI, and reduced friction to increase the conversion rate.
• Analytics & Reporting: Utilized Google Analytics to track form submissions, page views, and service inquiries.
• Results: Organic traffic increased by 45%, with a 40% increase in service inquiries from local and international clients.

Skills Applied:

• SEO (Long-tail Keywords, Service Page Optimization)
• Lead Generation Optimization (Form Optimization, UX/UI)
• Content Marketing (Blogging, Case Studies, Landing Pages)
• Google Analytics (Conversion Tracking, Reporting)
• B2B SEO

• Managed paid campaigns on Facebook and Instagram, targeting eco-conscious consumers.
• Improved click-through rates (CTR) by 30% using audience segmentation and creative A/B testing.
• Developed a content calendar with engaging posts to enhance organic social reach.
• Paid Campaign Results: Ads generated a 25% increase in leads in 3 months.

Skills Applied:

• Paid Media (Facebook & Instagram Ads)
• Audience Targeting
• A/B Testing & Optimization
• Social Media Marketing

Objective: Re-engage cart abandoners and increase repeat customers.
Key Achievements:

• Developed automated email sequences for cart abandonment, product recommendations, and customer re-engagement.
• Achieved a 30% open rate and 20% click-through rate on promotional emails.
• Enhanced conversion rates through personalized email offers and segmentation.

Skills Applied:

• Email Marketing Strategy
• Campaign Automation
• Segmentation & Personalization
• Conversion Optimization

eCommerce Performance Breakdown & Key Metrics

• Total Monthly Traffic: 18,500 visits

Organic Traffic: 8,000 monthly visitors (43% of total traffic)

Paid Advertising Traffic: 5,000 monthly visitors (27% of total traffic)
Social Media Traffic: 5,500 monthly visitors (30% of total traffic)

• Total Gross Revenue (Last Quarter): $50,000

Revenue from Organic Traffic: $15,000 (30% of total revenue)
Revenue from Paid Ads: $12,000 (24% of total revenue)
Revenue from Social Media (Organic + Paid): $7,000 (14% of total revenue)
Revenue from Email Campaigns: $16,000 (32% of total revenue)

• Average Conversion Rate (Total): 2.1%

Organic Traffic Conversion Rate: 1.8%
Paid Traffic Conversion Rate: 2.4%
Social Media Conversion Rate: 1.5%

• Customer Lifetime Value (LTV): $350

Formula: AOV ($70) × Frequency (2 purchases per year) × Customer Lifetime (2.5 years)
Customer Acquisition Cost (CAC): $20 per customer

Repeat Purchase Rate: 25% of total customers make a second purchase

• Average Order Value (AOV): $70

Product Bundling Strategy Impact: AOV increased by 8% from product bundling and upsell offers.
Cart Abandonment Rate: 65%

Retargeting Strategy: Implemented cart abandonment emails and ads, reducing abandonment by 10%.

• Total Traffic from Social Media: 5,500 visits monthly

Organic Social Media Traffic: 2,000 visits
Paid Social Media Traffic: 3,500 visits

• Social Media Revenue: $7,000 (14% of total revenue)
• Paid Social Ads Revenue: $3,500
  Organic Social Media Revenue: $3,500
  Social Media CTR (Click-Through Rate): 1.5%
  

• Total Revenue from Paid Ads: $12,000 (24% of total revenue)
• Paid Traffic Conversion Rate: 2.4%
• Cost Per Acquisition (CPA): $15 per customer
• Return on Ad Spend (ROAS): 300% (For every $1 spent on ads, $3 in revenue generated)

• Return Rate: 7% of total sales (industry average)
• Optimization Strategy: Improved product descriptions and size guides to reduce returns.