Shailesh Joshi
Brand & Marketing
Mumbai
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Apart from starting a brand in fashion D2C space, managed integrated marketing communications for brands across industries for over a decade. Keen understanding of brands' marketing & communications objectives and thereby devising plans for achieving the desired goals.
Overview
18
18
years of professional experience
16
16
years of post-secondary education
Work History
Marketing Consultant
Jaivik Foods
06.2024 - Current
- Led the complete rebranding initiative for Jaivik foods, including strategy, execution, and positioning.
- Developed a new brand identity encompassing visual elements, messaging, and tone of voice.
- Launched a fully integrated marketing campaign across digital and other media platforms.
- Spearheaded the design and execution of exhibition booth , showcasing the newly rebranded company at Indusfood 2025
- Managed post-launch public relations efforts, securing media coverage across publications.
Co-Founder & CCO
Aaheli.com / Mulmul.com
05.2022 - 10.2023
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Oversaw Digital marketing, influencer marketing & other advertising formats for the brands
- Managed long term associations with various media IPs for brand promotions
- Oversaw product & campaign shoots.
- Developed CRM systems & created and maintained customer-centric culture to drive customer satisfaction and expand customer base.
- Initiated and closed tech support applications for the brand websites
- Developed key operational initiatives to drive and maintain substantial business growth.
- Introduced new methods, practices, and systems to reduce turnaround time.Prepared annual budgets with controls to prevent overages.
- Evaluated suppliers to maintain cost controls and improve operations.
- Improved operational efficiencies to reduce costs and improve productivity.
- Implemented strategies as devised from Rahul Jain's BMP program for MSMEs
- Recruited, interviewed and hired senior leadership team & new staff members and developed training materials for employees.
Business Unit Head
Interspace Communications
04.2016 - 05.2022
- Managed P&L responsibility for the region
- Built and strengthened relationships with clients to drive their ATL & BTL communications' objectives and growth.
- Cultivated long-term relationships through focused effort on clients' unique needs and finding best solutions.
- Developed in-depth knowledge of each client's business through research and regular on-site meetings.
- Oversaw agency's agenda for quality work & industry awards initiatives
- Established and managed monthly, quarterly and yearly sales plans.
- Streamlined costs through proactive examination and improvement of operations.
- Developed and implemented successful strategies for building company sales.
- Earned company exceptional ratings and testimonials from clients and industry organizations.
- Recruited, hired, and trained personnel.
Group Account Director
Interspace Communications
04.2015 - 03.2016
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
- Created effective, strategically-sound and innovative marketing communications plans.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Drove the awards agenda for the brands & agency
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Optimize media planning & buying
- Pursued every opportunity to increase account revenue and diversify group revenue streams by continuously analyzing data and capitalizing on emerging trends.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared pitch presentations for major accounts
Senior Account Manager
Interspace Communications
05.2013 - 03.2015
- Worked with clients to develop strategic business and communication plans.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Vendor management across the region for optimum plans
- Organized client feedback and introduced streamlined process of replying to and rectifying complaints.
Account Manager
DDB Mudra Group
04.2012 - 05.2013
- Account management across variety of clients
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Vendor co-ordination & management
- Co-ordination with teams across the country
- Oversaw new business development to generate sales leads, negotiate client pricing.
Account Executive
DDB Mudra Group
05.2011 - 03.2012
- Client servicing
- Campaign updates & reports
- Co-ordination with internal teams
- Co-ordination with with vendors & other partners
Service Quality Analyst
Directi
05.2007 - 01.2009
- Generate & increase revenue across the portfolio of domains
- Manage portfolio analysts for the account
- Research & manage a database of keywords
- Provided primary customer support to internal and external customers.
- Kept high average of performance evaluations.
Education
MBA - Marketing
N.L. Dalmia
04.2001 - 05.2011
Bachelor of Management Studies - Marketing & Finance
Mithibai College
Mumbai, India 04.2001 - 04.2007
Skills
Integrated marketing communications
Additional Information
Standard Chartered Bank, Tata Motors, Volkswagen, Brother Printers, IDFC First Bank, ICICI AMC, IIFL Securities, Apple, National Center for Performing Arts, Mumbai Museum, Future Group, House of Anita Donge, Aditya Birla Group, Renault Group, Bharitya Janta Party, Biju Janta Dal & Many more
Industry Awards
WOW Awards : Standard Chartered Bank
OAA : Standard Chartered Bank ( Multiple ), Tata Motors, Brother Printers, NPA, Broker Network
Adobe FoxGlove : Standard Chartered Bank
E4M Neons : NCPA
Brand Equity : Standard Chartered Bank, Tata Motors, Tata Housing
Timeline
Marketing Consultant
Jaivik Foods
06.2024 - Current
Co-Founder & CCO
Aaheli.com / Mulmul.com
05.2022 - 10.2023
Business Unit Head
Interspace Communications
04.2016 - 05.2022
Group Account Director
Interspace Communications
04.2015 - 03.2016
Senior Account Manager
Interspace Communications
05.2013 - 03.2015
Account Manager
DDB Mudra Group
04.2012 - 05.2013
Account Executive
DDB Mudra Group
05.2011 - 03.2012
Service Quality Analyst
Directi
05.2007 - 01.2009
MBA - Marketing
N.L. Dalmia
04.2001 - 05.2011
Bachelor of Management Studies - Marketing & Finance
Mithibai College
04.2001 - 04.2007
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