SHAILESH KUMAR
Bangalore
Summary
Overall, 17 years of experience with 13 years in client facing, cross team collaboration- Product, Engineering, Sales, Finance. Managing Publishers, Programmatic Buyers, Data Management Platform, Audience Management, and Analytics. Built Teams across JAPAC and North America
Overview
1
1
Certification
Work History
Manager- Ad Cloud- North America
Adobe Systems India Pvt. Ltd.
- Current
- Responsible for strategizing and managing Programmatic Campaigns including optimization, troubleshooting, and delivery worth USD 200MN ASV
- Responsible for Growth and Retention of 50+ Tier 1 and Tier 2 Advertiser accounts with above 90% retention rate
- Transitioned the Account Management function ~50 Clients from the United States to India
- Defined Processes and Governance for the new team structure
- Provide Bi-weekly Business Updates to All Stakeholders related to Growth, Incremental revenue, upsell/ cross sell opportunities, and challenges
- Work closely with cross functional teams- Product, Eng, and Sales Team to define and prioritize product roadmap, DX Solutions Cross Sell Opportunities.
Project Manager (Consultant) – Ad-Tech (Global)
Uber Technologies
- Responsible for managing all MarTech activities related to queries handling, issue resolution across global campaigns worth USD 90 MN per month
- Platform Experience- Programmatic- DV360, Xandr, Mediamath | Social- Facebook, Twitter | Affiliates- Button, Hireclix, Impact Radius etc
- Managed 11 resources across Business Analytics, Mobile App Attribution, Tag Management, and Data Quality, defined processes and SLAs.
Technical Account Manager (India & AU) - Zipline DMP
KBM Group- A Wunderman Company
- Responsible for launching Zipline DMP in India Market
- Responsible for first USD 1 MN Spend via Zipline in India
- Started Managing ANZ Market as well
- Data Partner Onboarding, DMP Solution pitch to GroupM Agencies, Conducting POCs, Activation and Yield Optimization of Audience Targeted Campaigns via Programmatic Platforms.
Group Manager- Publisher Operations (JAPAC)
PubMatic India Pvt. Ltd.
- Subject matter expert in Ad Tech with a strong track record of building high performance teams which fits the culture
- Successfully managed teams supporting North America, and APAC both on Demand and Supply Side
- Managed clients directly with annual platform spend of USD 30MM with overall accountability for clients worth 65 MN platform spend
- Managed serious escalations: preventing key client’s loss and hence resulting in annual platform spend gain of USD 15MN
- Helped build teams 3-times (both on demand and supply side) from ground up including hiring, training, process design & implementation, and skill development
- Implemented Ad Quality processes for creative classifications, domain categorizations resulting in platform wide Ad violation reduction by more than 50%
- In depth knowledge of entire Ad-Tech Suite- Programmatic, Audience, DMP, Cross Device Targeting across- web, mobile, & CTV, Video and Native Ads, Mobile Attribution, Tag Management, Viewability, Ad fraud prevention etc
- Managed 17 Account Managers to ensure products and services are in line with business and budgetary requirements
- Successfully worked with Product, and Engineering teams to deliver various projects and features which helped in long term benefits of clients- both supply and demand side
- Implemented processes and defined SLAs for round the year support to existing customers to go the extra mile in achieving the highest level of customer satisfaction.
Manager- Demand Operations (Global)
PubMatic India Pvt. Ltd.
- Managed clients directly with annual platform spend of USD 30MM with overall accountability for clients worth 65 MN platform spend
- Managed serious escalations: preventing key client’s loss and hence resulting in annual platform spend gain of USD 15MN
- Helped build teams 3-times (both on demand and supply side) from ground up including hiring, training, process design & implementation, and skill development
- Implemented Ad Quality processes for creative classifications, domain categorizations resulting in platform wide Ad violation reduction by more than 50%
- In depth knowledge of entire Ad-Tech Suite- Programmatic, Audience, DMP, Cross Device Targeting across- web, mobile, & CTV, Video and Native Ads, Mobile Attribution, Tag Management, Viewability, Ad fraud prevention etc
- Managed 17 Account Managers to ensure products and services are in line with business and budgetary requirements
- Successfully worked with Product, and Engineering teams to deliver various projects and features which helped in long term benefits of clients- both supply and demand side
- Implemented processes and defined SLAs for round the year support to existing customers to go the extra mile in achieving the highest level of customer satisfaction.
Lead- Publisher Operations (Americas)
PubMatic India Pvt. Ltd.
- Managed clients directly with annual platform spend of USD 30MM with overall accountability for clients worth 65 MN platform spend
- Managed serious escalations: preventing key client’s loss and hence resulting in annual platform spend gain of USD 15MN
- Helped build teams 3-times (both on demand and supply side) from ground up including hiring, training, process design & implementation, and skill development
- Implemented Ad Quality processes for creative classifications, domain categorizations resulting in platform wide Ad violation reduction by more than 50%
- In depth knowledge of entire Ad-Tech Suite- Programmatic, Audience, DMP, Cross Device Targeting across- web, mobile, & CTV, Video and Native Ads, Mobile Attribution, Tag Management, Viewability, Ad fraud prevention etc
- Managed 17 Account Managers to ensure products and services are in line with business and budgetary requirements
- Successfully worked with Product, and Engineering teams to deliver various projects and features which helped in long term benefits of clients- both supply and demand side
- Implemented processes and defined SLAs for round the year support to existing customers to go the extra mile in achieving the highest level of customer satisfaction.
Education
PGDBA- Marketing and Finance -
Maharishi Institute of Management, Noida
01.2006
B.Sc. - Statistics (H) -
Hindu College, Delhi University
01.2002
Skills
- Ad Operations and Account Management
- Project Management
- Programmatic and Real Time Bidding Tech
- Collaborative Leadership
- Team building and Leadership
- DMP & CDP Technology
- Data Analysis, Analytics
- Resource Planning
- Working knowledge of Salesforce, JIRA, Confluence
- Process Improvements
- Cross Function supervision
- Mobile App Attribution
- Debugging and troubleshooting issues
- Product Planning Support
Certification
- [Product Management Launchpad], [Airtribe] - [Lifetime]
- [Retail Media Platform], [Criteo] - [Lifetime]
Timeline
Manager- Ad Cloud- North America
Adobe Systems India Pvt. Ltd.
- Current
Project Manager (Consultant) – Ad-Tech (Global)
Uber Technologies
Technical Account Manager (India & AU) - Zipline DMP
KBM Group- A Wunderman Company
Group Manager- Publisher Operations (JAPAC)
PubMatic India Pvt. Ltd.
Manager- Demand Operations (Global)
PubMatic India Pvt. Ltd.
Lead- Publisher Operations (Americas)
PubMatic India Pvt. Ltd.
PGDBA- Marketing and Finance -
Maharishi Institute of Management, Noida
B.Sc. - Statistics (H) -
Hindu College, Delhi University
- [Product Management Launchpad], [Airtribe] - [Lifetime]
- [Retail Media Platform], [Criteo] - [Lifetime]
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