SHAILESH KUMAR

• Leading a team of 12 AMs. Define OKRs, primary & stretched goals, Defining Processes and Governance for the with 100% delivery and 95% CSAT score.
• Strategic Partnership with Tier-1 clients including, GTM Strategy, Media Planning, Campaign optimization, troubleshooting, and delivery worth USD 200 MN (15% increase YoY) Platform Spend with successful delivery of KPIs
• Growth and Retention of 50+ Advertiser accounts with above 90% retention rate with a revenue growth of 15% in FY‘23
• Transitioned the Account Management function ~60 Clients from the United States to India
• Cross functional collaboration- Product, Eng, and Sales. Product Innovation from Business Lens including Connected/Streaming TV growth, cookie-less and usability. 24 PFRs in FY’22, resulting in a 2.6x increase in video spends QoQ.

• Responsible for managing all MarTech activities related to queries handling, issue resolution, performance measurement and optimization across global campaigns worth USD 90 MN per month
• Managed 12 resources across Data Analytics, Mobile App, Tag Management, Data Quality delivering 100% Quality and 90% SLA adherence
• Measure Campaign Performance and target achieving ROAS > 1, proficient usage of Tableau dashboard

Running campaigns worth USD 60k on platforms like FB and Google for branding and lead generation and Managing P/L

• Responsible for launching Zipline DMP in India Market and Drove first USD 1 MN Spend via Zipline in India
• Started Managing ANZ Market as well eventually with an ASV of USD 5MN
• Onboarded 10 Data Partners, DMP Solution pitch, Conducted 5 POCs with 100% delivery of KPIs

06/2014 - 01/2016

• Created the JAPAC Operations from ground up collaborating with Regional VP, onboarded 12 AMs, defined processes for meeting 95% SLA
• Managed programmatic campaigns worth USD 30M (200% growth) meeting all KPIs

• Responsible for managing and delivery of USD 135M campaigns as well as 100% delivery of KPIs
• Created Demand Team from ground up and managed a 13- member team
• Worked closely with Product Team to create and launch Automated Buy Side Platform resulting in saving 20+ work hours per week alongwith streamlined process

• Managed clients directly with annual platform spend of USD 30MM with overall accountability for clients worth 65 MN platform spend
• Managed serious escalations: preventing key client's loss and hence resulting in annual platform spend gain of USD 15MN
• Implemented Ad Quality processes for creative classifications, domain categorizations resulting in platformwide Ad violation reduction by more than 50%
• Managed 17 AMs to ensure products and services are in line with business and budgetary requirement