SHAILESH SONIWAL
Noida,Uttar Pradesh
Summary
Results-driven Social Media Executive with 3+ years of experience in digital marketing, social media management, and content strategy. Skilled in increasing brand engagement, running performance-driven social media campaigns, and optimizing content for maximum reach. Proficient in social media marketing, content writing, and competitor analysis to improve brand positioning and audience interaction. Passionate about leveraging data analytics and insights to drive strategic marketing decisions.
Overview
4
4
years of professional experience
6
6
Certification
Work History
Digital Analyst
Neutara Technologies
Noida, Uttar Pradesh
04.2023 - 09.2024
- Social Media Growth Strategy: Developed a content plan for a fashion brand, increasing follower count by 50% and engagement by 30%.
- Facebook Ad Campaign for Homeo Amigo: Managed a targeted campaign with a ₹50K budget, generating 300 leads with a 25% higher conversion rate.
- SEO & Social Media Optimization: Implemented a content optimization strategy, boosting organic reach by 45%.
- Engagement-Driven Content Strategy: Created viral content that led to a 40% increase in brand interactions.
- Managed social media platforms, creating engaging content that increased audience engagement by 35%.
- Conducted competitor analysis and identified content gaps, leading to a 20% improvement in content strategy effectiveness.
- Developed and scheduled content calendars, ensuring consistency and maximizing audience reach.
- Analyzed key performance metrics (CTR, engagement, impressions) and optimized posts for better performance.
- Researched trending topics and industry updates to keep content fresh and relevant.
- Engaged with online communities to enhance brand presence and foster customer relationships.
Digital Marketing Executive
Techsaga Corporations
02.2021 - 03.2023
- Created and managed content across social media channels, resulting in a 50% increase in followers.
- Conducted keyword research and optimized social media posts for better reach and visibility.
- Developed and executed social media advertising campaigns, improving ad ROI by 35%.
- Monitored analytics and provided actionable insights to enhance engagement and brand awareness.
- Wrote compelling copy and blog content to support social media campaigns, driving organic reach.
- Collaborated with graphic designers to create visually appealing content for campaigns.
Education
Master of Business Administration - Marketing
Delhi Technological University
01.2020
Bachelor of Commerce - Financial Accounting, Business Statistics, Marketing, Data Analysis for Business
Delhi University
01.2014
Skills
- MS PowerPoint
- Excel
- Word
- Canva
- YouTube
Websites
Certification
- The Fundamentals of Digital Marketing
- Google Ads Certification
- Google Analytics Certification
- Certification in Digital Marketing and Communication
- Power Bi Certification
- Advance Excel Certification
Personal Information
Title: Digital Analyst
Accomplishments
Social Media Growth Strategy: Developed a content plan for a fashion brand, increasing
follower count by 50% and engagement by 30%.
Facebook Ad Campaign for Homeo Amigo: Managed a targeted campaign with a ₹50K budget,
generating 300 leads with a 25% higher conversion rate.
SEO & Social Media Optimization: Implemented a content optimization strategy, boosting
organic reach by 45%.
Engagement-Driven Content Strategy: Created viral content that led to a 40% increase in brand
interactions.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Hindi
Upper intermediate (B2)
English
Upper intermediate (B2)
Timeline
Digital Analyst
Neutara Technologies
04.2023 - 09.2024
Digital Marketing Executive
Techsaga Corporations
02.2021 - 03.2023
Master of Business Administration - Marketing
Delhi Technological University
Bachelor of Commerce - Financial Accounting, Business Statistics, Marketing, Data Analysis for Business
Delhi University
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