Shaili Arjani
Mumbai
Summary
Dynamic PR leader with a proven track record in brand storytelling, specializing in integrated communications. Excelled in driving strategic campaigns and enhancing stakeholder engagement, achieving notable visibility for corporate communications. Skilled in blending earned and paid press, my approach delivers measurable business results and fosters robust media relations.
Overview
19
19
years of professional experience
Work History
Deputy Vice President
Kotak Mahindra Bank
Mumbai
07.2024 - Current
- As a custodian for the consumer bank, I am responsible for managing outreach for Kotak's private banking business unit and devise campaigns to keep the press and stakeholders engaged
- Develop and implement strategic plans to achieve company objectives
- Also responsible in driving press outreach for HR initiatives and CSR & ESG
- In my time here, I have supported in driving visibility for internal communications
SR. PR Manager
Platinum Guild International
09.2020 - 07.2024
- As PR lead, I drive integrated campaigns for Platinum Love Bands, Men of Platinum, and Platinum Evara for India and GCC
- I work with ATL and BTL agencies to ensure effective execution and oversee influencer marketing for aspirational content
- Also, manage corporate communications and create B2B partnerships for stakeholder engagement
- Collaborating with global teams to identify new opportunities
- Have also closely worked with the team to facilitate key opinion leader partnerships including Suryakumar Yadav & Jemimah Rodrigues
- A collaborative and solutions-focused PR strategist with a passion for driving business results through effective communication
- I'm committed to building strong relationships with stakeholders and delivering measurable ROI for every campaign
Associate Account Director
Six Degrees BCW
04.2014 - 09.2020
- As an Account Lead, managed mandates across sectors such as PayU, CMS Info Systems, Lenzing, Studio Momo, and Sulzer with a team of four
- My role involved devising integrated marketing approaches for clients that go beyond earned media, including traditional and digital strategies
- Ideated and executed campaigns that include paid media, owned media, and digital campaigns for clients, such as social influencer engagement and live events planning
- Successfully managed three editions of Lakme Fashion Week and led award-winning projects for Unilever, including Hamam's Kumbh Waterproof Saree campaign and Dove #ShowUs campaign
- Business development and lead generation was also a key part of my role and closed 7-8 pitches in my tenure
- Actively involved with the digital marketing team for the implementation and pitching of digital mandates
PR Consultant
Criesse Communications
01.2013 - 03.2014
- Responsible for the hospitality portfolio that included Sofitel Luxury Hotels and Hokey Pokey Ice-Creams
- Managed PR for Late Dr Stephen Covey's leadership training firm- FranklinCovey India and luxury jewellery brand, Zoya from the house of Tatas
- Provided support to celebrity clients such as Gul Panang and Leander Paes
- Key responsibilities included strategy development for all the clients and managing reputation through frequent media liaison
PR Consultant
PR Pundit
01.2012 - 12.2012
- PR Lead for corporate clients such as NDTV networks, Sahara One, Quikr, Mettl.com, Pavers England and Fisher & Paykel
- Was part of the core team that worked on Aamby Valley Bridal Fashion Week in September 2012
- Key responsibility areas besides PR included marketing strategy development for existing clients
- New Business Development-Lead Generation to strategy development and campaign presentation
Mumbai Branch Head & Account Manager
EXL PR
02.2009 - 12.2010
- The key responsibility area included New Business Development for Mumbai Branch and managing daily operations for the branch
- PR as well as strategy development for existing clients such as Kingston, GIGABYTE, Asus, AVG, Cytori, Belkin, Amkette and Aroma Mobiles
Senior Account Executive
Vaishnavi Corporate Communications
04.2008 - 02.2009
- Part of the hospitality and entertainment team
- Worked on clients such as Indian Hotels (Taj), Star Networks (Star World, Star Movies, Star Pravah, Star One, Channel V, Star One and Star Plus)
Account Executive
Torque Communications
06.2006 - 04.2008
- Clients included FedEx, Dell Computers, Aamby Valley, Welspun Retail, Mcdonalds, eInfochips, Marck Biosciences, Roche, Wills Lifestyle and John Players
- Part of the team that managed PR for Wills Lifestyle India Fashion Week in September 2006
Education
DIGITAL MARKETING SPECIALIST -
01.2020
ENGLISH HONS -
LD College of Arts
01.2006
Skills
- Earned Press
- Paid Press
- Influencer Marketing
- Thought leadership
- Relationship building
- Media relations
- Documentation and reporting
- Verbal and written communication
About Me
Shaili Arjani, Strategic corporate communications leader with 18+ years experience.
Affiliations
- Won awards at Six Degrees BCW for media relations at an internal offsite.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Gujarati
Proficient (C2)
C2
References
References available upon request.
Timeline
Deputy Vice President
Kotak Mahindra Bank
07.2024 - Current
SR. PR Manager
Platinum Guild International
09.2020 - 07.2024
Associate Account Director
Six Degrees BCW
04.2014 - 09.2020
PR Consultant
Criesse Communications
01.2013 - 03.2014
PR Consultant
PR Pundit
01.2012 - 12.2012
Mumbai Branch Head & Account Manager
EXL PR
02.2009 - 12.2010
Senior Account Executive
Vaishnavi Corporate Communications
04.2008 - 02.2009
Account Executive
Torque Communications
06.2006 - 04.2008
DIGITAL MARKETING SPECIALIST -
ENGLISH HONS -
LD College of Arts
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