Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Software
Timeline
Generic
Shailvi Srivastava

Shailvi Srivastava

Business Analyst II - Email Marketing Operations
Lucknow

Summary

Seasoned Business Analyst offering 5 years of Email Marketing industry success. Expert on business and systems requirements, user acceptance testing and end-user training. Accomplished at leveraging past lessons to inform future decision-making.

Overview

6
6
years of professional experience
2017
2017
years of post-secondary education
5
5
Certifications
2
2
Languages

Work History

Business Analyst

EPSILON
01.2021 - 01.2025
  • Acted as a subject matter expert for marketing automation platforms like EPCM, ensuring seamless campaign deployment and optimization
  • Collaborated with stakeholders to craft campaign strategies, setting goals, segmentation, messaging, and schedules
  • Led full lifecycle campaign development, from planning and automation to execution and post-campaign analysis
  • Generated actionable insights by analyzing campaign performance, recommending creative and operational improvements to enhance KPIs
  • Partnered with IT and data teams to develop solutions aligned with marketing objectives, ensuring compliance with GDPR and CCPA
  • Documented best practices and operational procedures to streamline campaign execution and knowledge sharing
  • Coordinated with marketing, sales, creative, and technology teams for smooth campaign execution, enhancing customer experiences
  • Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.

Campaign Analyst

Epsilon
01.2020 - 11.2021


  • Demonstrated outstanding collaboration across organization and managed many tasks.
  • Worked closely with creative teams to develop compelling ad content that resonated with target audiences.
  • Managed multiple campaigns simultaneously, ensuring timely execution and delivery of results.
  • Optimized campaign performance by analyzing data and identifying key trends.
  • Collaborated with account managers to ensure smooth handover of campaigns, facilitating seamless transitions and ongoing support.
  • Segmented audiences based on demographic data, interests, and behaviors, allowing for more precise targeting in subsequent campaigns.
  • Established strong relationships with clients, fostering trust and collaboration throughout the campaign process.

Business Management Trainee

ICICI Prudential
07.2019 - 12.2019
  • Company Overview: Life Insurance
  • Presented product offerings to clients and advisors, highlighting key features and benefits
  • Identified and secured prospects for financial advisors to expand the company's client base
  • Gained knowledge of company policies, protocols and processes.
  • Developed problem-solving abilities through hands-on experience with real-life business scenarios.

Education

Master of Business Administration - Marketing

Ramaiah Institute of Management Studies
Bengaluru, India
04.2017 - 01.2019

BJ&MC -

Amity University
Uttar Pradesh
01.2014 - 01.2017

XII -

CMS Rajaji Puram
Lucknow, India
01.2013 - 01.2014

X -

CMS Chowk
Lucknow

Skills

Marketing Automation

Certification

CCBA

Personal Information

Date of Birth: 03/20/97

Software

EPCM

SFMC

ServiceNow

Postman

Timeline

Business Analyst

EPSILON
01.2021 - 01.2025

Campaign Analyst

Epsilon
01.2020 - 11.2021

Business Management Trainee

ICICI Prudential
07.2019 - 12.2019

Master of Business Administration - Marketing

Ramaiah Institute of Management Studies
04.2017 - 01.2019

BJ&MC -

Amity University
01.2014 - 01.2017

XII -

CMS Rajaji Puram
01.2013 - 01.2014

X -

CMS Chowk

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Shailvi SrivastavaBusiness Analyst II - Email Marketing Operations