EPCM
Shailvi Srivastava
Business Analyst II - Email Marketing Operations
Lucknow
Summary
Seasoned Business Analyst offering 5 years of Email Marketing industry success. Expert on business and systems requirements, user acceptance testing and end-user training. Accomplished at leveraging past lessons to inform future decision-making.
Overview
6
6
years of professional experience
2017
2017
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Business Analyst
EPSILON
01.2021 - 01.2025
- Acted as a subject matter expert for marketing automation platforms like EPCM, ensuring seamless campaign deployment and optimization
- Collaborated with stakeholders to craft campaign strategies, setting goals, segmentation, messaging, and schedules
- Led full lifecycle campaign development, from planning and automation to execution and post-campaign analysis
- Generated actionable insights by analyzing campaign performance, recommending creative and operational improvements to enhance KPIs
- Partnered with IT and data teams to develop solutions aligned with marketing objectives, ensuring compliance with GDPR and CCPA
- Documented best practices and operational procedures to streamline campaign execution and knowledge sharing
- Coordinated with marketing, sales, creative, and technology teams for smooth campaign execution, enhancing customer experiences
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
Campaign Analyst
Epsilon
01.2020 - 11.2021
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Worked closely with creative teams to develop compelling ad content that resonated with target audiences.
- Managed multiple campaigns simultaneously, ensuring timely execution and delivery of results.
- Optimized campaign performance by analyzing data and identifying key trends.
- Collaborated with account managers to ensure smooth handover of campaigns, facilitating seamless transitions and ongoing support.
- Segmented audiences based on demographic data, interests, and behaviors, allowing for more precise targeting in subsequent campaigns.
- Established strong relationships with clients, fostering trust and collaboration throughout the campaign process.
Business Management Trainee
ICICI Prudential
07.2019 - 12.2019
- Company Overview: Life Insurance
- Presented product offerings to clients and advisors, highlighting key features and benefits
- Identified and secured prospects for financial advisors to expand the company's client base
- Gained knowledge of company policies, protocols and processes.
- Developed problem-solving abilities through hands-on experience with real-life business scenarios.
Education
Master of Business Administration - Marketing
Ramaiah Institute of Management Studies
Bengaluru, India 04.2017 - 01.2019
BJ&MC -
Amity University
Uttar Pradesh 01.2014 - 01.2017
XII -
CMS Rajaji Puram
Lucknow, India 01.2013 - 01.2014
X -
CMS Chowk
LucknowSkills
Marketing Automation
Campaign Optimization
Data-Driven Insights
Compliance Frameworks
Project Management
Process Improvement
Cross-Functional Collaboration
Requirements gathering
Analytical thinking
Certification
CCBA
Personal Information
Date of Birth: 03/20/97
Software
SFMC
ServiceNow
Postman
Timeline
Business Analyst
EPSILON
01.2021 - 01.2025
Campaign Analyst
Epsilon
01.2020 - 11.2021
Business Management Trainee
ICICI Prudential
07.2019 - 12.2019
Master of Business Administration - Marketing
Ramaiah Institute of Management Studies
04.2017 - 01.2019
BJ&MC -
Amity University
01.2014 - 01.2017
XII -
CMS Rajaji Puram
01.2013 - 01.2014
X -
CMS Chowk