Shaily Tyagi
Hyderabad
Summary
Dynamic digital marketing leader with extensive experience at Google Operations Center, excelling in stakeholder management and performance coaching. Proven track record in driving campaign success through innovative strategies and analytical skills, enhancing team productivity and client satisfaction. Adept at leveraging generative AI to optimize marketing efforts and foster strong relationships.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Workflow Team Lead - Cloud Marketing
Google Operations Center
Hyderabad
11.2024 - Current
- Led team of research professionals, implemented performance management strategies, optimized workflow processes to enhance team efficiency.
- Conducted business reviews to identify insights for process improvement and delivery optimization, resulting in actionable changes.
- Collaborated with Quality and Automation teams to enhance tools, improve reporting accuracy, and ensure data quality.
- Developed a high-performing team by recruiting top talent, providing ongoing training, and fostering a positive work environment.
- Enhanced employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
- Oversaw daily operations and ensured staff adherence to company policies and industry regulations.
Digital Marketing & Research Team Lead
Google Operations Center
Gurgaon
05.2022 - 10.2024
- Led a team of research and data analysts, ensuring project success through effective delegation and monitoring.
- Managed end-to-end project enhancing employee knowledge of GMP products by developing and implementing programs and creating knowledge-sharing platform for access to information and best practices.
- Enhanced team productivity by implementing efficient task delegation and time management strategies.
- Championed process improvements within the department by identifying inefficiencies, proposing solutions, and leading change initiatives.
- Achieved project deadlines consistently by closely monitoring progress and proactively addressing any potential roadblocks.
- Collaborated with cross-functional departments to drive cohesive efforts towards common goals and objectives.
- Streamlined communication channels to improve efficiency in project execution and decision-making.
- Fostered strong client relationships through attentive account management, timely issue resolution, and proactive updates on project milestones.
- Spearheaded quality assurance initiatives, resulting in fewer errors and higher client satisfaction.
- Optimized resource allocation, ensuring right personnel were assigned to key tasks.
- Recruited, interviewed and hired employees and implemented a mentoring program to promote positive feedback and engagement.
Sr. Media Campaign Manager - YouTube & Ads Studio
Google Operations Center
Hyderabad
01.2020 - 05.2022
- Led video ad creation and editing projects for YouTube and Ads Creative Studio, ensuring timely delivery and high-quality output.
- Designed and executed targeted media campaigns, increasing brand awareness and engagement.
- Boosted brand awareness by implementing targeted marketing campaigns across multiple channels.
- Created and managed digital marketing campaigns to increase brand engagement for the APAC market.
- Managed budgets and timelines for multiple media projects, ensuring timely delivery and cost efficiency.
- Coordinated product launches with go-to-market plans, ensuring successful introductions into target markets.
- Led the development of creative assets for campaigns including copywriting, design direction, and production coordination - resulting in consistent brand storytelling across all touchpoints.
- Streamlined reporting processes for better tracking of campaign performance, leading to more informed decision making.
- Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
- Demonstrated strong stakeholder management, team leadership, and effective escalation handling.
- Conducted capacity and volume analysis to optimize resource allocation and enhance campaign performance.
Digital Marketing Campaign Manager
Accenture
Hyderabad
10.2015 - 01.2020
- Collaborated with top advertising agencies like Dentsu, PhD, Omnicom Media Group, MediaCom, Mindshare, Zenith OptiMedia, iProspect for end-to-end implementation of campaigns across Google Ads, DV360, and YouTube.
- Developing an in-depth understanding of client needs and establishing a cohesive, trusting relationship while researching and developing strategies and media plans for clients; identifying the target audience; recommending budgets; and ideal media channels.
- Drafted ad copy, initiated campaign setup and workflow, managed creative development and client approval processes, and established deadlines to complete projects on time.
- Ensure all new and renewal campaigns launch and quality SLAs are met while reallocating cross-channel budgets based on special requests.
- Collaborating with internal partners, Account Managers, and the Sales team to manage projects and pace through establishing rapport and deadlines, ensuring all best practices are being implemented.
- Using Double Click, XFP, and availability forecasts to project inventory and analyze performance while compiling regular reports, analyzing inventory utilization, and managing remnant networks to ensure the most profitable use of unsold inventory.
- Managing Quality standards for campaign setup, order creation, ad trafficking, reporting, and optimization.
- Implemented proper tracking macros to ensure accurate tracking of impressions and clicks in ad servers and third-party servers.
Sr. Brand Consultant- Digital Marketing
Regalix
Hyderabad
06.2015 - 10.2015
- Worked as an Implementation Specialist for YouTube reserve ad campaigns at Google, and also supported the implementation process in the APAC region.
- Managed reservation ad booking process on YouTube from sales request to campaign launch, ensuring seamless execution.
- Provided support to the Google sales teams in APAC, prepared proposals and media plans, and ensured that reserved campaigns went live on YouTube and the global display network.
- Coordinated reservation process, meeting all campaign deadlines and enhancing operational flow.
- Managed internal processes and facilitated the relationship between sales, media, creative agencies, and clients.
- Trained sales teams on processes and branding strategies.
- Streamlined workflows and standardized reservation campaign processes, simplifying media planning and bookings.
- Provided excellent customer support both internally and externally.
Business Manager
AJP Group
New Delhi
08.2013 - 05.2015
- Identified and managed key institutions, clients, and dealers for business development, securing profitable contracts while optimizing top line and bottom line outcomes.
- Conducted market analysis to identify the latest market trends and competitor movements.
- Forecasted product requirements by analyzing the market and competitors, aiming to achieve the best possible revenues for a diverse product line.
- Prepared reliable MIS reports to facilitate decision-making and collaborated with management to enhance market penetration strategies.
- Assisted in the smooth implementation of manpower planning, motivation, training programs, recruitment, screening, selection, and the joining of new employees.
- Managed strategic HRM functions, designing and implementing plans to meet organizational needs and overseeing administrative requirements.
Sr. Financial Service Manager - Bancca Channel
ICICI Prudential Life Insurance Company Limited
New Delhi
10.2012 - 06.2013
- Led banca vertical, managing branches and training employees on diverse insurance products to improve service delivery.
- Drove revenue growth by identifying market opportunities and expanding the firm's client base.
- Enhanced client satisfaction through personalized financial planning services and customized insurance programs, formulating and executing strategies that boosted profitability for the insurance organization.
- Supervised the employee to attain the monthly target for sales of life insurance, and communicated with potential clients to offer insurance products based on their financial status.
- Delivered exceptional customer service, addressing client concerns promptly and effectively resolving issues.
Business Operational Analyst
Intel Corporation
Bengaluru
12.2011 - 10.2012
- Managed India operations for Intel India Hybrid Cloud Programme, collaborating with Business Development Managers and Pre-Sales (Technical) teams across Mumbai, Delhi, Chennai, and Bangalore.
- Conducted pricing analysis, prepared a quotation, and created a distributor's and MSP's pricing calculator and guide to assist the Intel India IHC team on how to operate the configurators.
- Analysed and approved the credit documents of MSPs/end customers, purchase orders, cheque amounts, agreements, and processed them to the distributors to complete the system delivery request.
- Coordinated bill payment with distributors and MSPs, addressed queries on usage, pricing, and system details, conducted market research to identify potential partners for Intel IHC program, and developed a comprehensive database.
- Collaborated with cross-functional teams to develop innovative solutions for complex problems, resulting in successful project completion.
- Assisted website development team in building Distributor and MSP website for IHC Programme, liaising with Intel vendors to produce EDMS and marketing flyers.
- Maintained accurate IHC order records in the CRM to support team operations.
- Coordinated all logistics for IHC events held at Intel's premises.
Channel Sales Support Management Coordinator II
Hewlett-Packard
Bengaluru
12.2009 - 12.2011
- Managed SPO US and Canada region within channel sales operations, creating and maintaining partner revenue and sales data to support strategic decision-making.
- Achieved 100% TAT, accuracy, and a Sigma Score of 5 (on a scale of 0-5) for the team HQ US; updated the documents as per the ISO requirements, and ensured timely delivery of the sales report.
- Supported MDF program by defining process documents, training new employees, and assisting management with review presentations to enhance operational effectiveness.
- Achieved project milestones on time and within budget through diligent planning, monitoring progress, and managing resources effectively.
- Earned client appreciation for delivering customer-centric service and received team recognition from production lead for collaborative efforts.
- Recognized as 'Outstanding Performer of the Month' and received a 'Spot Award' within the department for completing the Epiplex project for the Hewlett Packard process.
Education
MBA - Banking & Marketing
Institute of Business Management & Research
Bengaluru01-2010
Bachelor of Science -
N.A.S College
Meerut01-2007
Skills
- Digital marketing strategies
- Generative AI expertise
- People and project management
- Stakeholder escalation management
- Business operations management
- Customer relationship management
- Microsoft Office proficiency
- Google Workspace proficiency
- Analytical skills
- Multitasking capabilities
- Leadership abilities
- Performance coaching and appraisal
- Communication skills
- Prompt engineering
Certification
- Google Project Management Professional Certificate
- Prompt Engineering
- Generative AI for Leaders
- Scaling with Google Cloud Operations
- Google Ads Certified
- Google Analytics Certification
- Fundamentals of Digital Marketing
- Lean Six Sigma Green Belt Certification
- Sales Mastery - Green Belt (Google India)
- Sales and CRM Overview (Salesforce)
Accomplishments
- Touchstone Award for Team Lead/Manager, 2024, Google Operations Center
- Constellation Award, 2022, Google Operations Center
- CSAT Queen, Perfectionist, Best Buddy, Spirit Awards, Accenture, HP
Timeline
Workflow Team Lead - Cloud Marketing
Google Operations Center
11.2024 - Current
Digital Marketing & Research Team Lead
Google Operations Center
05.2022 - 10.2024
Sr. Media Campaign Manager - YouTube & Ads Studio
Google Operations Center
01.2020 - 05.2022
Digital Marketing Campaign Manager
Accenture
10.2015 - 01.2020
Sr. Brand Consultant- Digital Marketing
Regalix
06.2015 - 10.2015
Business Manager
AJP Group
08.2013 - 05.2015
Sr. Financial Service Manager - Bancca Channel
ICICI Prudential Life Insurance Company Limited
10.2012 - 06.2013
Business Operational Analyst
Intel Corporation
12.2011 - 10.2012
Channel Sales Support Management Coordinator II
Hewlett-Packard
12.2009 - 12.2011
MBA - Banking & Marketing
Institute of Business Management & Research
Bachelor of Science -
N.A.S College