Shaily Rai Sinha
Gurgaon
Summary
Accomplished marketing communications and media relations professional with over 16 years of experience in storytelling, project management, and media outreach skills. Talented content creator and writer with good problem-solving abilities and a forward-thinking approach. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Manager
STL – Sterlite Technologies Limited, Corporate Communications
12.2019 - Current
- Contributing to STL’s efforts in building, driving and maintaining employer brand
- Constructing and managing print and digital communications for external, public advocacy, and CSR communications
- Design and implement strategic communication initiatives that include print and digital media
- Preparing company-wide communications to help articulate priorities and share insights
- Driving media relations along with social media channels through targeted marketing campaigns
- Working with key executives and business unit owners to help bring consistent, compelling messaging to press, analysts, and events/conferences
- Writing and editing public content, including press releases, blogs, bylines, and executive speakership presentations
- Creating communication strategies for new launches, investor events, industry events, and annual reports
- Leading Media Relations efforts to secure a sustained drumbeat of earned media amplification in international markets
- Overseeing development and maintenance of the corporate website, including methods to deliver messages, ease of navigation, and clarity of information
Consultant and Freelancer
08.2017 - 12.2019
- Offered content and market research solutions to companies for deploying knowledge management programs
- Researched and offered thought-leading content that provided insights into how new approaches and technologies help businesses thrive
- Supervised design process and contributed to graphics and layout selection
Senior Business Analyst
Evalueserve
12.2016 - 08.2017
- Created content for authored reports, company profiles, executive profiles, and other ad hoc assignments
- Participated in multiple assignments such as newsletters and analyst reports related to secondary research for the upstream oil and gas industry
- Summarized quarterly earnings of peer group and other companies, managed the Global Daily Roundup (GDR) product along with other regional newsletters
- Provided competitive analysis on various companies’ market offerings and assisted the QA Team in verifying client reported issues
- Assured content meets quality standards, measured in terms of persuasion, consistency, and uniqueness
Senior Business Correspondent
ADI Media Pvt. Ltd
06.2011 - 12.2016
- Headed a team of content writers for crafting and editing content, writing business articles and stories for senior leadership
- Conducted primary and secondary market research in B2B capacity for various industry verticals like ICT industry including telecom and enterprise segment, healthcare industry, broadcast and consumer electronics industry
- Identified trends, collated data, designed questionnaire for target segments, generated reports and designed the approach and scope of the effort to implementation
- Analyzed qualitative data, trends, strategies and competition aiming at increasing competitiveness
- Conducted interviews with C-Suite executives and managed relationships with consultants, analysts and specialists
- Planned ahead, coordinating with teams across various time zones and implementing audience-focused photo-led content initiatives
- Maintained and updated a detailed centralized editorial calendar
Senior Content Writer
IDS Infotech Limited
09.2009 - 06.2011
- Collected and maintained data from various resources and converted it to a meaningful thought leadership articles specializing in Finance, Insurance, Health, Entertainment, and Energy sector
- Provided training, direction and guidance to all associate analysts
- Oversaw quality of sections with regard to style, internal consistency, readability and design-related elements
- Coordinated with in-house teams of editors and designers on a regular basis
Associate
Innodata Isogen
06.2008 - 09.2009
- Identified customer needs and wants to enhance customer experiences and boost sales.
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Analyzed customer data to identify trends and anticipate customer needs.
- Utilized customer feedback to improve product offerings.
- Trained and mentored junior staff on customer service strategies and techniques.
- Provided product price information to customers.
Associate, Content Writer
Innodata Isogen
08.2004 - 03.2006
- Researched and edited content on a given electronic template using various content writing tools and customized software for reference books, novels, fiction, scientific journals, law papers, sports journals, healthcare-based journals, etc
- Provided writing support in a fast-paced environment for variety of public-facing materials.
- Completed thorough research into the assigned topics.
- Created abstracts and provided indexing of the content for several clients based in the U.S., including the Library of Congress and Ebsco
- Managed content for research articles, synopsis and thesis; conducted secondary research based on the specification provided by the client
- Copy-edit the content according to Associated Press and Chicago Style manuals for various parameters like grammar, accuracy, clarity, readability, consistency, comprehensiveness and coherence
Education
Masters - Biochemistry
2003
Skills
- Corporate Communications
- Digital Communications
- Marketing Strategies
- Integrated marketing understanding
- Social media campaigns
- Public Relations
- Crisis Communications
- Market Analysis
- Public and Media Relations
- Campaign management
- Strategic planning
- Market Positioning
- Brand development
Certification
- 2023 - Strategic Management - IIM-Bangalore
- 2015 - Certificate in Digital Marketing - Delhi School of Internet Marketing
- 2000 - Advanced Diploma in Computer Applications - UPTEC
Additional Information
- 2020-2022 Amplified STL’s global coverage by 1000%
- 2022 Star Award for the most Mesmerizing Content
- 2021 Star Award for Best Content
- 2011-2016 represented ADI Media on global industry conferences and events like Broadcast Asia, CEOs Roundtable Conference on Broadcast, Convergence India, BES Expo, CEAMA Annual
Timeline
Manager - STL – Sterlite Technologies Limited, Corporate Communications
12.2019 - Current
Consultant and Freelancer -
08.2017 - 12.2019
Senior Business Analyst - Evalueserve
12.2016 - 08.2017
Senior Business Correspondent - ADI Media Pvt. Ltd
06.2011 - 12.2016
Senior Content Writer - IDS Infotech Limited
09.2009 - 06.2011
Associate - Innodata Isogen
06.2008 - 09.2009
Associate, Content Writer - Innodata Isogen
08.2004 - 03.2006
Dr RML Avadh University - Masters, Biochemistry