Shaily Rai Sinha

Work History

STL – Sterlite Technologies Limited, Corporate Communications

2019.12 - Current

Contributing to STL’s efforts in building, driving and maintaining employer brand
Constructing and managing print and digital communications for external, public advocacy, and CSR communications
Design and implement strategic communication initiatives that include print and digital media
Preparing company-wide communications to help articulate priorities and share insights
Driving media relations along with social media channels through targeted marketing campaigns
Working with key executives and business unit owners to help bring consistent, compelling messaging to press, analysts, and events/conferences
Writing and editing public content, including press releases, blogs, bylines, and executive speakership presentations
Creating communication strategies for new launches, investor events, industry events, and annual reports
Leading Media Relations efforts to secure a sustained drumbeat of earned media amplification in international markets
Overseeing development and maintenance of the corporate website, including methods to deliver messages, ease of navigation, and clarity of information

2017.08 - 2019.12

Offered content and market research solutions to companies for deploying knowledge management programs
Researched and offered thought-leading content that provided insights into how new approaches and technologies help businesses thrive
Supervised design process and contributed to graphics and layout selection

Evalueserve

2016.12 - 2017.08

Created content for authored reports, company profiles, executive profiles, and other ad hoc assignments
Participated in multiple assignments such as newsletters and analyst reports related to secondary research for the upstream oil and gas industry
Summarized quarterly earnings of peer group and other companies, managed the Global Daily Roundup (GDR) product along with other regional newsletters
Provided competitive analysis on various companies’ market offerings and assisted the QA Team in verifying client reported issues
Assured content meets quality standards, measured in terms of persuasion, consistency, and uniqueness

ADI Media Pvt. Ltd

2011.06 - 2016.12

Headed a team of content writers for crafting and editing content, writing business articles and stories for senior leadership
Conducted primary and secondary market research in B2B capacity for various industry verticals like ICT industry including telecom and enterprise segment, healthcare industry, broadcast and consumer electronics industry
Identified trends, collated data, designed questionnaire for target segments, generated reports and designed the approach and scope of the effort to implementation
Analyzed qualitative data, trends, strategies and competition aiming at increasing competitiveness
Conducted interviews with C-Suite executives and managed relationships with consultants, analysts and specialists
Planned ahead, coordinating with teams across various time zones and implementing audience-focused photo-led content initiatives
Maintained and updated a detailed centralized editorial calendar

IDS Infotech Limited

2009.09 - 2011.06

Collected and maintained data from various resources and converted it to a meaningful thought leadership articles specializing in Finance, Insurance, Health, Entertainment, and Energy sector
Provided training, direction and guidance to all associate analysts
Oversaw quality of sections with regard to style, internal consistency, readability and design-related elements
Coordinated with in-house teams of editors and designers on a regular basis

Innodata Isogen

2008.06 - 2009.09

Identified customer needs and wants to enhance customer experiences and boost sales.
Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
Analyzed customer data to identify trends and anticipate customer needs.
Utilized customer feedback to improve product offerings.
Trained and mentored junior staff on customer service strategies and techniques.
Provided product price information to customers.

Innodata Isogen

2004.08 - 2006.03

Researched and edited content on a given electronic template using various content writing tools and customized software for reference books, novels, fiction, scientific journals, law papers, sports journals, healthcare-based journals, etc
Provided writing support in a fast-paced environment for variety of public-facing materials.
Completed thorough research into the assigned topics.
Created abstracts and provided indexing of the content for several clients based in the U.S., including the Library of Congress and Ebsco
Managed content for research articles, synopsis and thesis; conducted secondary research based on the specification provided by the client
Copy-edit the content according to Associated Press and Chicago Style manuals for various parameters like grammar, accuracy, clarity, readability, consistency, comprehensiveness and coherence