SHAIN SHA
Chennai
Summary
Results-driven Digital Marketing Specialist with 4+ years of experience in SEO, content strategy, and digital advertising. Expertise in on-page and off-page SEO, technical SEO audits, Google Analytics, Google Search Console, and performance monitoring. Skilled in Google Ads campaign management, ROI optimization, and content marketing strategies. Adept at competitor analysis, team leadership, and implementing emerging SEO trends to drive website traffic and conversions. Passionate about delivering data-driven marketing solutions that enhance brand visibility and user engagement.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
SOFTLOGIC SYSTEMS PRIVATE LIMITED
Chennai
04.2024 - Current
- Managed and executed on-page, off-page, and technical SEO strategies to improve website ranking and organic traffic.
- Conducted comprehensive SEO site audits, addressing issues such as 301 redirects, sitemap errors, orphan pages, and 404 errors.
- Utilized Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Ubersuggest for performance tracking and competitor analysis.
- Built high-quality backlinks and Web 2.0 properties to enhance domain authority.
- Created and optimized SEO-friendly blog content and social bookmarking strategies.
- Generated detailed SEO reports and performance analyses for stakeholders.
- Led a team of SEO analysts, assigning tasks and ensuring alignment with the latest SEO trends and algorithm updates.
- Optimized Google Ads campaigns, managing 14 ad campaigns with a daily budget of ₹3,000, focusing on CTR improvement, landing page optimization, bidding strategies, and negative keyword filtering.
- Implemented Google Transparent Optimization and Search Term Optimization to maximize ad relevance.
- Developed social media content strategies and collaborated with content writers and scriptwriters for brand storytelling.
- Monitored and improved ROI metrics across paid and organic campaigns through data-driven decision-making.
Digital Marketing Specialist & Designing
GBS SYSTEMS AND SERVICES PRIVATE LIMITED
04.2023 - 04.2024
- Created and implemented organic search strategies for our clients by working collaboratively with cross-functional teams.
- Conducted SEO audits that considered technical, on-page, and off-page elements. Collected and analyzed SEO related data from multiple sources, including: Google Analytics, Google Search, Ahref, Semrush etc.
- Increased the website's relevancy by adding a backlink every month.
- Developed an effective SEO strategy that increased organic search engine rankings and doubled website visits.
- Prepared monthly report using Raven tool.
Digital Marketing Specialist & Designing
BHARATHI WEB CREATION PRIVATE LIMITED
02.2021 - 03.2022
- Conducted in-depth market research for an e-commerce project focused on saffron, identifying target customer segments and competitive gaps.
- Authored SEO-optimized content, including product descriptions, blogs, and web pages for both the e-commerce platform and the corporate website.
- Managed Facebook, Instagram, and LinkedIn platforms, posting engaging content and ensuring brand consistency.
- Planned and executed customer acquisition campaigns using email marketing platforms.
- Designed, launched, and optimized paid campaigns on Meta platforms to drive traffic and leads.
- Optimized social media profiles for SEO, boosting discoverability and organic reach on Facebook, Instagram, and LinkedIn.
- Provided recommendations and executed strategies for content development in relation to keyword-specific SEO goals.
- Increased keyword usage from 20% to 50%. Developed and implemented 70 link-building campaigns.
- Created posters using Canva and published them on social media accounts.
- Conducted keyword research for articles and blogs published on the website.
- Conducted competitor analysis and suggested ideas to implement on the website.
Education
Bachelor of Computer Applications - undefined
UNIVERSITY OF MADRAS
07.2025
Diploma In Computer Science And Engineering - undefined
01.2018
Skills
- On-page SEO
- Off-page SEO
- Technical SEO
- Keyword Research
- Content Optimization
- Link Building
- Google Ads
- Meta Ads
- Campaign Creation & Optimization
- Retargeting
- PPC Campaign Management
- Social Media Content Creation
- Scheduling
- Engagement Strategies
- Campaign Planning
- Segmentation
- Personalization
- A/B Testing
- Customer Acquisition Campaigns
- Shopify
- Store Setup
- Product Listing
- Theme Customization
- Shopify SEO
- Google Search Console
- Bing Webmaster
- SEMrush
- Hootsuite
- HubSpot
- Mailchimp
- Canva
- Google Analytics
- Google Tag Manager
- Tableau
- Google Data Studio
- Google Spreadsheet
- Meta Ads Manager
- PPC Management
Languages
English
Urdu
Hindi
Tamil
Technical Skills
SEO: On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Content Optimization, Link Building, SEM & PPC: Google Ads, Meta Ads, Campaign Creation & Optimization, Retargeting, PPC Campaign Management, SMM: Social Media Content Creation, Scheduling, Engagement Strategies (Facebook, Instagram, LinkedIn, X), Email Marketing: Campaign Planning, Segmentation, Personalization, A/B Testing, Customer Acquisition Campaigns, E-commerce: Shopify (Store Setup, Product Listing, Theme Customization, Shopify SEO), SEO Tools: Google Search Console, Bing Webmaster, SEMrush, Social Media & Email: Hootsuite, HubSpot, Mailchimp, Canva, Analytics: Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Google Spreadsheet, Paid Ads: Meta Ads Manager, Google Ads, PPC Management
Personal Information
Title: DIGITAL MARKETING SPECIALIST
Disclaimer
I hereby declare that the information provided above is true and correct to the best of my knowledge and belief. I am responsible for the authenticity of the information provided in this resume.
Timeline
Digital Marketing Specialist
SOFTLOGIC SYSTEMS PRIVATE LIMITED
04.2024 - Current
Digital Marketing Specialist & Designing
GBS SYSTEMS AND SERVICES PRIVATE LIMITED
04.2023 - 04.2024
Digital Marketing Specialist & Designing
BHARATHI WEB CREATION PRIVATE LIMITED
02.2021 - 03.2022
Bachelor of Computer Applications - undefined
UNIVERSITY OF MADRAS
Diploma In Computer Science And Engineering - undefined
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