Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shaistha Banu

Bengaluru

Summary

Results-driven Senior Sales Enablement Specialist with over 5 years of experience empowering sales teams through strategic enablement programs, process optimization, and data-driven insights. Proven track record in managing high-value key accounts, developing scalable sales playbooks, and driving cross-functional collaboration to improve sales productivity and revenue outcomes. Adept at building and implementing training, tools, and systems that align with business goals, with strong expertise in analytics platforms like LMS, Salesforce, Highspot etc., Recognized for designing, delivering impactful business solutions, leading critical projects in sales on boarding, product familiarization, creating and managing sales content, developing training programs, and analyzing sales performance to identify areas for improvement.

Overview

14
14
years of professional experience

Work History

Senior Sales Enablement Specialist

FedEx Express
Bengaluru
11.2021 - Current

RESEARCH AND ANALYSIS - Sourced data and information from internal or external subject-matter experts as required. Determined and driven, the divisional need for research, as well as methods and procedures to be used. Conducted systematic, in-depth research and analysis into issues of varying complexity within the technical/technological area of expertise. Initiated, defined, and led the development and communication of effective reports to key stakeholders, including executive and senior management.

TECHNICAL EXPERTISE - Developed and maintained broad and in-depth knowledge of relevant FedEx standards, external requirements (including regional regulations), and current/emerging system trends and best practices within the area of expertise. Provided strategic advice on complex, or unique, issues. Developed new or innovative solutions to diverse, high-impact, complex problems. Conducts detailed analysis and wider research, interprets complex information, and generates recommendations to support strategic, divisional, or corporate goals. Developed initiatives, proposals, and business cases within the area of expertise.

Maximizing opportunities: Proactively identified and analyzed risks, opportunities, and constraints within the area of expertise. Evaluates and presents recommendations and actions, driving management decisions in high-impacting cost-yield management areas. Leads and/or contributes to the implementation to ensure results are realized.

PROJECT MANAGEMENT - Lead high-impact, divisional, and corporate-level projects and initiatives. Manages cross-functional project teams and involves internal and external SMEs as required. Seek the commitment of senior/executive management to project goals. Completed a post-implementation review to identify lessons learned, and recommend corrective actions.

PROCESSES AND PROCEDURES - Developed and communicated tools and processes for use by the wider business within the area of expertise. Recommended improvements to processes, as required. Developed, communicated, and enforced department policies and procedures.

PLANNING - Identified, initiated, and led goal-setting and planning activities. Coordinated cross-functionally and across divisions to validate, negotiate, consolidate, and communicate goals. Develops and presents a business plan for the division or complex regional areas to senior or executive management. Critically reviewed business cases/plans across regions and divisions, and identified leverage opportunities and cross-project dependencies. Advised the senior/executive team of trends, changes, and developments within the area of expertise, along with recommended actions.

Key Accounts Manager

FedEx Express
Bengaluru
07.2019 - 11.2021
  • Managed a portfolio of accounts across several verticals to the aggregate of $3.5 million.
  • Established strong relationships with key clients and grew revenue up to 100% year over year.
  • Applied specialist knowledge in performing and reviewing specific processes and procedures within and across departments to support the achievement of regional, divisional, and corporate goals wherever necessary.
  • Lead in projects or initiatives to develop new or existing processes, procedures, controls, or systems. Both internal and external, customer- or vendor-oriented. Supported the implementation and communication of changes internally, to the wider business, or to customers and vendors.
  • . E.g.: ERI, healthcare project, etc.
  • Ensured ongoing compliance with defined company processes and procedures, relevant legislation, external regulations, and predefined agreements.
  • Fostered national key accounts by developing value-creating solutions and handling business operations with a focus on profitability and the attainment of organizational goals and objectives.

Snr Sales Coordinator

FedEx Express
Bengaluru
03.2011 - 06.2021
  • The key responsibility is to generate new business from the designated.
  • Major accounts and to meet and exceed sales and revenue goals.
  • Managed a portfolio of critical accounts of $1.5 million.
  • Liaise with cross-functional and departmental teams in building SOPs and executing customer-centric solutions.
  • Partner manager for new hires.
  • Ensured all reports for internal sales audiences and external customers are produced and circulated by the defined deadlines. (Revenue and productivity compliance, service levels and commitments, etc.) Track the status of the projects on a weekly basis based on updates from AEs.

Education

Certificate - Project Management

IIM Indore
Indore
09-2023

Certificate - Certification On Business/Finance Analytics

ITAS
Bengaluru

PGDM in Finance and HR -

Symbiosis International University

Skills

  • Data analysis
  • Project management
  • Process improvement
  • Strategic planning
  • Compliance management
  • Customer relationship management
  • Strong communication
  • Instructional design and sales processes
  • Strong presentation skills
  • Coaching and mentoring
  • Sales acumen
  • Product knowledge
  • Industry knowledge
  • Data analysis and performance analysis

Timeline

Senior Sales Enablement Specialist

FedEx Express
11.2021 - Current

Key Accounts Manager

FedEx Express
07.2019 - 11.2021

Snr Sales Coordinator

FedEx Express
03.2011 - 06.2021

Certificate - Project Management

IIM Indore

Certificate - Certification On Business/Finance Analytics

ITAS

PGDM in Finance and HR -

Symbiosis International University
Shaistha Banu