Prachi Shah
702 Surbhi Apartment, City Gymkhana Road, Piplod, Surat
Summary
A dedicated and result-oriented professional with 4.5 years of experience in Learning and Development (L&D), E-learning, Market Research, Consulting, and Education Management. Proven expertise in problem-solving, decision-making, and teamwork. Self-starter devoted to balancing customer and company needs to drive profit and build brand loyalty.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Associate Business Development Manager - L&D
Invince (formerly Upside LMS HRTech Pvt. Ltd)
Pune, Maharashtra
11.2021 - 03.2023
- Delivered LMS solutions and content to SMBs and large enterprises across industries such as manufacturing, healthcare, e-commerce, business consulting, technology, and BFSI.
- Generated leads via LinkedIn Sales Navigator and LinkedIn Search, and managed inbound leads from the website. Conducted needs analysis calls to determine suitable LMS solutions or content offerings.
- Organized and conducted product demos, showcasing key features such as content uploads, curriculum creation, scheduling, dashboards, gamification, and analytics.
- Created trial accounts ('Sandbox') for prospects to evaluate product features.
- Prepared RFP responses and commercial proposals, detailing subscription, integration, implementation, and customization pricing.
- Closed deals, prepared agreements, and coordinated with project management teams for smooth implementation.
- Supported clients throughout the sales lifecycle, from lead generation to implementation and customer service.
Enterprise Sales Specialist - L&D
Firstventure Corporation Pvt. Ltd (Courseplay)
Mumbai, Maharashtra
02.2021 - 11.2021
- Communicated with key accounts and followed up on leads.
- Ensured proper lead follow-up by passing leads to team members with clear action items, dates, and detailed information.
- Assisted in creating RFP responses and supported marketing efforts such as webinars, seminars, conferences, and events.
- Handled inbound prospect calls and converted them into sales. Conducted product demos, emphasizing technical features and benefits.
- Generated revenue by soliciting orders, understanding technical requirements, providing information, and developing accounts.
- Developed sales opportunities by researching potential accounts, soliciting new accounts, identifying key players, generating interest, and preparing quotations.
- Closed new accounts by responding to inquiries and verifying information and maintained communication equipment by troubleshooting and tracking issues.
- Researched potential leads from directories, web searches, and digital resources. Qualified leads from digital campaigns, conferences, and references.
- Tracked weekly, monthly, and quarterly performance and sales metrics.
Business Development Executive
Grand View Research Inc.
Pune, Maharashtra
06.2019 - 09.2020
- To collaborate with research analysts to tailor reports for ICT domain based on client requirements and market trends.
- Track report closure and dispatch to ensure timely delivery.
- Develop new business relationships, negotiating revenue to meet targets.
- Manage client relationships for recurring business through brand loyalty and assist in creating RFP/RFI documents and corporate presentations.
- Deliver comprehensive market, product, and company analyses in qualitative and quantitative formats.
- Facilitate client communication and training initiatives for sales and business development teams.
- Maintain accurate CRM updates and strengthen databases during report writing.
- Enhanced report customization capabilities, improving client satisfaction and retention.
- Achieved consistently high revenue targets through effective negotiation and relationship management.
Management Trainee
Aptech Limited - Lakme Academy powered by Aptech (LAPA)
Ahmedabad, Gujarat
02.2018 - 04.2019
- To Manage sales and marketing activities for Lakme Academy, overseeing operations across Gujarat.
- Identify and pursue new sales leads through targeted sales calls, emails, and meetings.
- Develop and execute marketing initiatives, including schemes and events, to drive sales growth.
- Coordinate collections, provide career counselling, and organize workshops, college tie-ups, and seminars.
- Conduct strategic marketing campaigns to maximize brand visibility and market impact.
- Negotiate contracts and expand the customer base through effective relationship management.
- Develop sales strategies to achieve monthly and quarterly targets.
- Train sales team members, conduct student open houses, and address their concerns.
- Analyze lost customers and financial dropouts to optimize retention strategies.
- Successfully implemented marketing campaigns that increased brand awareness. Developed and executed sales strategies that consistently met or exceeded budgeted targets.
- Improved customer retention through proactive training and open communication channels.
Education
PGDM - Marketing
ITM Business School
Kharghar, Navi Mumbai, Maharashtra06.2018
Bachelors of Business Administration, BBA -
Chhatrapati Shahuji Maharaj (CSJM) University
Kanpur, Uttar Pradesh06.2015
Skills
- Strong written and verbal communication skills with excellent presentation abilities
- In-depth knowledge of sales principles, methods, practices, and techniques
- Extensive experience in opportunity qualification, pre-call planning, call control, account development, and time management
- Proven ability to multitask, prioritize, and manage time efficiently
- Proficient in Microsoft Office Suite and CRM platforms, including Salesforce, HubSpot, and Pipedrive
Certification
Digital & Social Media Marketing - Digicore Technologies, Kharghar, Navi Mumbai
- Google Ad words, SEO, Optimizing content for web reading,
- Content planning, online advertising (pay-per-click)
- Social media marketing, Paid campaigns (YouTube, Facebook, Instagram), ORM (Online reputation management)
Projects
1. Capstone Project - Brand Engagement - Marketing strategy for cashback and coupons in e-commerce platforms
Methods of data collection –
Primary data was collected through questionnaires and secondary data collection through journals, blogs, reports and articles. Research measuring tools used were tables, pie charts and bar charts.
2. Industrial Internship Project (IIP) - Equinox Labs, Sales and Marketing
Developed sales and marketing strategies for FSSAI-accredited services. Conducted food safety trainings and audits at international schools and food manufacturers' premises. Awarded Best IIP Project in Marketing for achieving highest grades in internship program.
Hobbies
- Traveling and exploring new places to gain experiences
- Music, Singing and dancing
- Makeup Artistry
Declaration
I hereby declare that the given particulars are true to the best of my knowledge and belief. Being a person with determination to succeed, I ensure that I will be able to contribute my best to the growth of the organization.
Prachi Shah
Timeline
Associate Business Development Manager - L&D
Invince (formerly Upside LMS HRTech Pvt. Ltd)
11.2021 - 03.2023
Enterprise Sales Specialist - L&D
Firstventure Corporation Pvt. Ltd (Courseplay)
02.2021 - 11.2021
Business Development Executive
Grand View Research Inc.
06.2019 - 09.2020
Management Trainee
Aptech Limited - Lakme Academy powered by Aptech (LAPA)
02.2018 - 04.2019
PGDM - Marketing
ITM Business School
Bachelors of Business Administration, BBA -
Chhatrapati Shahuji Maharaj (CSJM) University
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