Summary
Overview
Work History
Education
Skills
Accomplishments
Tools Technology
Certification
Timeline
Generic

SHAJAHAN U

Coimbatore

Summary

Energetic and results-oriented technocrat skilled in leading-edge technologies, including Adobe Campaign Standard, Adobe Campaign Classic, Adobe Experience Manager, Azure Databricks, and Salesforce Marketing Cloud. Demonstrated expertise in leveraging these platforms to drive high-performance campaigns and achieve business objectives.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Adobe Campaign Execution Specialist

IBM India Private Limited
11.2024 - Current
  • Developed and executed Adobe Cross-Channel Campaigns in Adobe Campaign Classic, optimizing customer engagement through email, SMS, and MMS.
  • Authored emails in Adobe Experience Manager (AEM) and synchronized them with Adobe Campaign Classic for email delivery.
  • Extracted data files from Azure Databricks and conducted data checks for approval before creating targeted audiences in Adobe Campaign Classic, ensuring smooth delivery without relying on schema-based data.
  • Created enumerations and defined event types for triggered emails in Adobe Campaign Classic, while performing SOAP API testing to validate and optimize email
  • Implemented an Instance Health Workflow to track and manage paused workflows, ensuring system stability and optimal performance.

ASSOCIATE ENGINEER

Verticurl Marketing Pvt Ltd
05.2022 - 10.2024
  • Configured and customized Adobe Campaign to align with marketing goals and objectives, including email marketing, customer segmentation, and multichannel campaign automation
  • Developed and maintained marketing automation workflows that facilitate personalized communications based on customer behavior and engagement
  • Developed recurring campaigns (Birthday campaigns, onboarding, Welcome, Post-purchase, Replenishment, Adhoc, Product Satisfaction Survey)
  • Maintained and managed customer data within Adobe Campaign, ensuring data accuracy and effective segmentation for personalization
  • Possess a diverse skill set within Adobe Campaign Standard, including Creating APIs, Schemas, Typology creation, Real-time (RT) processes, External accounts, Brand Configuration, Subdomain delegation, IP Allow Listing, raising Adobe Tickets and hands-on experience in Custom report generation, alongside familiarity with IP warming
  • Knowledge in A/B Testing & QA and deployed everyday campaigns with best practice approach
  • Communicated with clients regarding Business requirements, improvisation, better solutions, and other queries related to campaign builds
  • Created Technical workflows for import and export data
  • Participated in Technical and functional discussions with all business and IT teams
  • Contributed to project success through dedicated teamwork, providing thorough guidance to the team, and maintaining effective communication with clients and CSMs
  • Offered client guidance for campaign creation and conducted Quality Assurance for campaigns developed by them
  • Contributed to the development and Qualitative analysis of campaigns, ensuring impactful communication and engagement with targeted audiences
  • Performed a comprehensive feasibility analysis on integrating Apple Messages for Business with Adobe Campaign Standard using third-party API connections
  • Assessed technical requirements, identified potential challenges, and provided strategic recommendations for future implementation to enhance customer communication and engagement
  • Implemented multibrand survey workflows utilizing customized URLs with attributes, enabling dynamic email content generation tailored to individual brands and segmented audiences
  • This facilitated personalized engagement and precise feedback collection for enhanced product satisfaction analysis
  • Qualtrics Survey Campaigns: Creating and managing Qualtrics survey campaigns, capturing customer responses, and integrating survey data into the overall marketing strategy

Education

Bachelor of Science - Computer Science

Bharathiar University Arts And Science College
Gudalur, Tamil Nadu
03-2020

Skills

  • Adobe Campaign Classic
  • Adobe Campaign Standard
  • Adobe Experience Manager
  • Azure Databricks
  • Salesforce Marketing Cloud
  • Technical Problem Solving
  • Quality Assurance Testing
  • Data Analysis
  • Time Management

Accomplishments

  • Campaign Automation Implementation: Successfully implemented automated marketing campaigns, reducing time spent on repetitive tasks and freeing up resources for strategic initiatives.
  • Workflow Optimization: Streamlined marketing workflows within the automation platform, reducing manual intervention and increasing operational efficiency.
  • Client Commendation: Earned high praise from the client for our unwavering dedication, with the project celebrated as a benchmark for excellence in the APAC region, showcasing our commitment to quality and client satisfaction.

Tools Technology

  • Adobe Campaign Classic, Professional Working Proficiency
  • Adobe Campaign Standard, Professional Working Proficiency
  • Adobe Experience Manager, Professional Working Proficiency
  • Azure Databricks, Limited Working Proficiency
  • Salesforce Marketing Cloud, Limited Working Proficiency

Certification

  • Certified Adobe Campaign Classic Expert : Achieved certification as an Adobe Campaign Classic Expert, demonstrating mastery in the platform and recognized expertise as a Business Practitioner, valid through 12/2025

Timeline

Adobe Campaign Execution Specialist

IBM India Private Limited
11.2024 - Current

ASSOCIATE ENGINEER

Verticurl Marketing Pvt Ltd
05.2022 - 10.2024

Bachelor of Science - Computer Science

Bharathiar University Arts And Science College

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SHAJAHAN U