Shakthi Ramachandran
Bengaluru
Summary
With over a decade of experience as a creative marketing professional in both B2B and B2C sectors, totaling more than 12 years in the field, I graduated from the esteemed Media Design School in New Zealand — specializing in Creative Advertising and Content Strategy. My passion lies in tackling marketing challenges. I've overseen various facets of Digital Marketing, including SEO, SEM, Email Campaigns, Product Marketing, and Content Marketing. My enthusiasm lies in continuously acquiring knowledge about emerging technologies and industry trends. My primary mission is to consistently provide top-notch outcomes and create value for both our customers and partners. I am a goal oriented digital marketing professional helping brands achieve digital marketing objectives by increasing the brand presence, brand value and revenue. Proven track record in end-to-end digital marketing content development, team management, developing and implementing new marketing initiatives.
Overview
13
13
years of professional experience
Work History
Assistant Manager - Content
Licious
Bengaluru
03.2024 - Current
- Developed and implemented content strategies across multiple channels, including web, social media, email, and print.
- Planned and managed the production of digital assets such as videos, infographics, blogs.
- Managed multiple projects simultaneously while ensuring deadlines were met on time.
- Collaborated with stakeholders to define content goals and objectives.
- Planned, produced and edited video projects to maximize engagement.
- Designed and implemented a content SEO strategy that improved search engine rankings.
- Produced high-quality video content for YouTube, resultingin an increase in subscriber count.
Creative Group Head
Dentsu Impact
Bengaluru
02.2021 - 03.2024
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Oversaw technical production and implementation of online creatives.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Developed strategic communication and marketing plans.
Team Lead
22Feet Tribal WorldWide | DDB
Bengaluru
05.2019 - 01.2021
- Lead the Toyota India, Netflix+Jio, Hero MotoSports, Mahindra Electric, and Lexus accounts
- Best Digital Campaign, Hero MotoSports, CMOAsia, Singapore
- Oversaw technical production and implementation of online creatives.
- Handled client communications and led meetings, providing clear direction and consistent updates on campaign creation and progress.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Senior Copywriter
Saatchi & Saatchi Focus | Publicis Business
Bengaluru
07.2017 - 05.2019
- Worked on Bosch; The entire AIS family of products and soutions; AntWorks; Coats India; thyssenkrup, etc.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Presented clients with unique copy options based on overall marketing objectives.
- Edited and proofread drafts of articles and other documents.
Senior Copywriter
Forest Creative Communications
Bengaluru
08.2015 - 07.2017
- Was the creative lead for Big Basket, Lakeshore Hospitals, BPL, Narayana Health, and Bhima Jewellers.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Creative Copywriter
Twenty NZ
Auckland
02.2014 - 06.2015
- Was tasked with the Digital Marketing communication for AA Insurance, Asteron, AA Life, Heart Foundation, & Volkswagen.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Provided editorial guidance to facilitate delivery of top-quality content.
Creative Copywriter
Dentsu Barnes Catmur & Friends
Auckland
12.2013 - 04.2014
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Created engaging content to catch attention of potential customers.
- Conducted daily updates to social media profiles to boost company online presence.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Optimized social media content for maximum engagement and reach.
Copywriter
Parasyavedi
Quilon
03.2011 - 11.2013
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Supported client projects from planning to on-time completion of quality deliverables.
- Produced original, creative content for promotional advertisements and marketing materials.
Education
Creative Advertising
Media Design School
Mass-Communication & Media Studies
SMF Institute of Higher Learning
Skills
- Art Direction
- Digital Marketing
- Content Creation
- SEO
- Brand Equity Campaigns
- Social Media Marketing
- Social Media Content Campaigns
- Audience Engagement
- Email Campaigns
- Content Strategy (8 Years)
- Creative Team Leadership
Accomplishments
- Crowbar Award for Art Direction & Copywriting, Singapore
- Industry Panel Award for Copywriting, New Zealand
- CMO Asia Award for Best Digital Campaign - Hero MotoSports
- Kyoorius Award for Best Digital Campaign - Hero MotoSports
Languages
English
First Language
Malayalam
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1
Timeline
Assistant Manager - Content
Licious
03.2024 - Current
Creative Group Head
Dentsu Impact
02.2021 - 03.2024
Team Lead
22Feet Tribal WorldWide | DDB
05.2019 - 01.2021
Senior Copywriter
Saatchi & Saatchi Focus | Publicis Business
07.2017 - 05.2019
Senior Copywriter
Forest Creative Communications
08.2015 - 07.2017
Creative Copywriter
Twenty NZ
02.2014 - 06.2015
Creative Copywriter
Dentsu Barnes Catmur & Friends
12.2013 - 04.2014
Copywriter
Parasyavedi
03.2011 - 11.2013
Creative Advertising
Media Design School
Mass-Communication & Media Studies
SMF Institute of Higher Learning
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