Shakthivel Manivanan
Hyderabad
Summary
Results-oriented AI Specialist with expertise in data analytics and machine learning, leveraging advanced AI technologies to enhance marketing strategies. Proven track record of developing high-performance AI models that drive data-informed decisions, optimizing digital campaigns for maximum impact. Committed to applying innovative solutions in data annotation, chatbot development, and customer insights to address real-world challenges.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Independent AI Project Developer
Brok AI
01.2025 - Current
- Led the development of Brok AI v5.0, an advanced AI assistant integrating real-time data feeds from Google Trends, Yahoo Finance, and News APIs.
- Transitioned the AI model from GPT-2 to Mistral-7B, significantly improving performance and response accuracy.
- Managed version control, custom prompt templates, and documentation, ensuring streamlined updates and user experience consistency.
- Integrated real-time analytics and automated PDF/CSV reporting for users, facilitating actionable insights.
Marketing & Business Operations Assistant
Bhavani Motors
Hyderabad
03.2022 - 03.2025
- Company Overview: Family Business
- Conducted in-depth market analysis to enhance customer acquisition and optimize lead conversion for secondhand motorcycle sales.
- Managed CRM systems and streamlined loan documentation, ensuring accuracy and client satisfaction.
- Implemented data-driven strategies, resulting in a measurable increase in business efficiency and customer retention.
- Supported marketing campaigns, including content creation, market research, and digital strategy execution.
- Family Business
Event Lead & College Representative
Avinash College of Commerce
Hyderabad
11.2024 - 11.2024
- I represented the UK at the Model United Nations, earning a Certificate of Appreciation for diplomatic negotiation and communication.
- Led multiple inter-college events, managing logistics, team coordination, and the overall execution of large-scale events.
- Awarded Best Team Coordination as the ACC Band Leader, showcasing leadership in collaborative settings.
- Assisted in the creation of promotional materials, including brochures and videos, to attract incoming students.
- Took part in various admissions events to meet with and engage prospective students.
- Supported new students by providing directional information and participating in orientation.
Education
Bachelor of Business Administration - Marketing
Avinash College of Commerce
Hyderabad, India05-2025
Skills
- Python
- CRM management
- Data analysis
- Digital marketing
- Market research
- Project management
- Event coordination
- Effective communication
- Team leadership
- Problem solving
- Compliance management
- Interpersonal skills
- Multitasking capacity
- Excellent communication
- Time management
- SQL
- TensorFlow
- HuggingFace
- Gradio
- Pandas
- NumPy
- Scikit-learn
- Labeling
- Human-in-the-loop feedback
- Text generation
- Model fine-tuning
- Analytical Thinking
- Communication
- Teamwork & Leadership
- Adaptability
- Google Analytics
- SEO
- Facebook Ads
- Google Ads
- PPC Campaigns
- Mailchimp
- Campaigns
- Analytics
- Canva
- Adobe Photoshop
- Figma
- Asana
- Trello
- Slack
Certification
- Data Science & AI Master Program - Intellipaat (Ongoing)
- Python for Data Science - IBM
- Build Real-World AI Applications with Gemini - Google
- Data Visualization with Power BI - Microsoft
- AI Ethics & Responsible AI - Intellipaat
Awards Activities
- Certificate of Appreciation - Model United Nations (UK Delegate)
- Best Team Coordination - ACC Band Leadership Award
Key Projects Innovations
- Brok AI (v5.0), Designed and deployed a real-time AI assistant, integrating multiple APIs and employing Mistral-7B for enhanced natural language understanding.
- Consumer Perception Study, Conducted comprehensive market research with qualitative and quantitative analysis, offering actionable insights into consumer behaviour.
- SMB Automation Toolkit, Developed a streamlined automation suite combining Excel, Python, and CRM tools to simplify inventory and billing management for small businesses.
- My Dear Silver, Conceptualized a creative project combining AI-driven music production and narrative storytelling, blending art with technology.
Languages
Tamil
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Telugu
Advanced (C1)
C1
Malayalam
Beginner
A1
Accomplishments
- Model United Nations – Certificate of Appreciation
- ACC Band Leader – Won Best Team Coordination Award
Declaration
I hereby declare that all information provided in this resume is accurate to the best of my knowledge. I am committed to bringing innovative, data-driven solutions to any organization and am eager to leverage my skills and passion for continuous growth and success.
References
References available upon request.
Timeline
Independent AI Project Developer
Brok AI
01.2025 - Current
Event Lead & College Representative
Avinash College of Commerce
11.2024 - 11.2024
Marketing & Business Operations Assistant
Bhavani Motors
03.2022 - 03.2025
Bachelor of Business Administration - Marketing
Avinash College of Commerce
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