SHALEEN TRIPATHI

Brand Consistency & Visual Identity Management

• Led the end-to-end branding of 20+ warehouses across India , ensuring a uniform and professional customer experience during client visits, audits, and inspections.
• Developed and enforced brand guidelines across digital, print, and on-ground touchpoints, ensuring 100% consistency in visual identity and messaging across the organization's operational footprint.

Customer Engagement & Retention Projects

• Conceptualized and executed 8 major customer events and 10 warehouse activations , enhancing customer engagement at critical B2B touchpoints, improving partner satisfaction and retention scores.
• Supported sales and operations teams by creating customized communication assets for client-specific audits, joint ventures, and trade partner meetings , strengthening long-term customer relationships.

Cost Optimization & Vendor Management

• Achieved cost savings of ₹20 lakhs through strategic vendor negotiations and cost control in BTL material procurement, creative production, and event management.
• Reduced average BTL production costs by 62.5% through vendor consolidation and rate renegotiation.
• Identified underperforming vendors and onboarded 3 new strategic partners, resulting in significantly improved service delivery timelines and making rework instances almost negligible.

Internal Communication & Operational Alignment

• Led the creation and rollout of 50 key internal communication assets including employee handbooks, 15 policy posters , and 10 newsletters , ensuring brand and operational alignment across 5 departments and locations .
• Successfully launched 20Cube's 1st Sustainability Report , directly contributing to the re-engagement of 20 customers , strengthening trust and brand credibility in key accounts.

Corporate & Digital Communication Management

• Managed B2B-focused communications for new service launches, milestone announcements, and strategic updates across the company's digital platforms.
• Collaborated with leadership and business teams to develop content that highlighted operational strengths and sustainability commitments relevant to large enterprise customers.

• Online selling of payment gateways to SME's and corporate accounts.
• Providing consultancy to SME's in setting up a payment gateway.
• Onboarding the merchant which includes merchant acquisition, verification of website/application.
• Coordinating with documents various teams in successful onboarding of the merchant.
• Maintained constant contact with the key clients to develop service offerings and answer needs.
• Working with various teams in order to maintain a seamless work flow for the merchant.
• To assist merchant with support on technical integration and initial testing.
• To get Merchant live on website and ensure transactions are commencing.
• To create, maintain and report MIS on regularly.
• Mentoring new joiners (Product training, reviewing their performance, Sales training).

• Merchant Acquisition Set up to achieve merchant acquisition goals and targets.
• Scaled from 0 to 1000+ merchants in the Premium or Key Accounts segment.
• Generating revenues by selling Banner Ads and Scratch Cards.
• Account Management Set up to achieve active merchant targets through effective servicing ensuring effective deployments, training and farming of merchants acquired.
• Plan, assess & implement monetization avenues.