Shalini Chandrasekharan

Responsible for driving downstream business value by planning and executing marketing campaigns with strategic Cloud partners - AWS, Azure, Google Cloud, IBM and Oracle, to drive a billion dollar pipeline.

• Develop joint marketing programs, campaigns and assets based on target account objectives and priorities for the business
• Deliver joint demand generation programs leveraging various channels to develop a Billion Dollar Pipeline
• Position Tech Mahindra capabilities with Cloud providers to drive business objectives

Responsible for driving demand generation and brand management for TechM's billion dollar ICS business unit globally

• Repositioning of TechM’s Infrastructure & Cloud services with launch of new service offerings resulting in 15% increase in revenues YoY and 10% increase in customer base
• Responsible for driving demand generation campaigns across channels and sales pipeline development resulting in $20 MUSD pipeline
• Focus on building brand perception across influencers like major analyst and advisors resulting in Leadership recognitions from ISG, Avasant and Gartner Research

Conceptualize and devise joint media strategy across offline and online media for the client – a leading ecommerce major

• Responsible for analysing client brief and identifying ideal media mix across offline and online media channels
• Research market and consumer behaviour trends to identify consumer segments and appropriate communication mix for those segments
• Partner closely with client’s marketing teams to develop strong campaigns built on consumer insights

Manage marketing and sales enablement functions for Mobileum, Inc. globally. Responsibilities include product management, brand management, influencer marketing and sales support:

• Execution of second phase of corporate rebranding exercise first initiated in 2014 – this includes complete overhaul of product positioning, messaging and thought leadership
• Development and execution of marketing strategy working with third party agencies across PR, event planning and digital; planning and budgeting for marketing activities
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Conducted Demand generation campaigns through direct marketing and EDM

Marketing Manager, Cloud and Infrastructure Services (CIS) practice, June 2012 to July 2015

Asst. Marketing Manager, Infrastructure Management Services practice Infosys, April 1st 2010 to June 2012

Lead, Marketing, Planning and Assurance, Infrastructure management services practice, Infosys October 1st 2009 to March 31st 2010

Business Analyst, Infrastructure Management services, Infosys, May 7th 2007 to September 30th 2009

Managed marketing and communications function for a half a billion dollar infrastructure services business portfolio. Responsibilities included product positioning, brand management, public and media relations, alliance marketing and sales enablement.

• Led multi-channel launch campaigns for new service offerings that helped generate more than $ 10 Mn in annual sales revenues with a projected revenue pipeline of more than $ 200 Mn
• Involved in strategizing and developing the overall unit business plan and reporting on key business metrics for the practice
• Developed strategic competitive analysis for major offerings, preparation of testimonials, and extended SWOT analysis for major competitors

• As Process Leader for Wisconsin region, GE Healthcare Technologies (12 months) was responsible for driving operational metrics among the field staff. Managed to keep Wisconsin region in the Top 2 performers in terms of operating parameters throughout this time
• As Telemarketing representative for GE IT Solutions (April 2002 – December 2003), was responsible for generating sales of IT equipment. Generated sales of $50K in two months of calling for GE IT Solutions; and won a contest for generating highest sales as telemarketer.
• Trained in Six Sigma methodology and have successfully implemented it for process improvement- Was part of two Green Belt projects and one Lean project Internship
• Prioritized secure handling of sensitive customer information within processes, minimizing potential liability issues by proactively managing risk.