Swati Gupta

• Maintaining relationships with brands and agencies. Networking across the market in every segment and vendors. Setting up a strong network of Brands for various promotional activities planned for the respective.
• Grew business from .10 million in 2022 to 10.5 million in 2023. "Achieved 95%.
• Distinguish, Ideate and foster new product revenue opportunities and onboarded new accomplices.
• Share ideas and innovation with a client and discuss the same with design and tech team. Drive conversations with account management team and do upsell and cross sell on the existing business.
• Development of the SOPs and ensuring adherence. Recommending design and process improvements. Assisting in P&L management, MIS reporting, analyzing of product and platform inconsistencies and cost optimization.
• Leverage industry knowledge, channel insight & customer understanding to drive strategic alignment and land joint business objectives.
• Managed all processes in finalizing the deal i.e. lead generation, product demo, contract signing and integration.
• Planned and managed PR campaign & strategies and partnered with many Big Media Giants like Denstu, Madison Media, GroupM etc.

• Led a team of 7 Brand managers to drive Revenue. Analyzed and improved performance across zone using sales metrics and performance reports.
• Developed reports of zone performance and presented data to upper management.
• Considered and approved policies to support company initiatives and overall performance.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Reduced allowance spending by 50% by improving timing and quality of operational processes.
• Meeting new clients B2B to identify and conceptualize product strategies Devise a product timeline and schedule.
• Competition analysis for overall revenue Growth.
• Revenue Forecast and Performance measurement.

• Leading team of 4 Sales Managers to drive brand partnership and alliances.
• Responsible for revenue generation through partnerships and alliances which contributes to ~35% of overall revenue.
• Effectively supervised team members by implementing clear targets, company policies, protocols, work rules and disciplinary action.
• Forming strategic & B2B alliances with 50+ brands across different categories and different segmentation of Market.
• Maintaining positive customer relations by addressing problems head-on and implementing successful corrective actions

• Led Sales and Strategy team of 5 like-minded team members.
• Achieved highest monthly sales target and brought 5 Cr+ Business revenue.
• End-to-end ownership and accountability to prepare rolling strategic plan for business.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Analyzed long-term market trends, customer needs and evaluate competitive landscape to develop business strategy that ensures long-term success.
• Received and processed stock into inventory management system.

• Hired artists, directors and crew members to work on films, television shows, OTT, Digital Videos and albums.
• Determined project budgets to estimate and control overall project costs.
• Managing the core marketing and sales for the company, heading films, ATL and BTL Division.
• Formulating and implementing marketing strategies of the company on digital as well as traditional front.
• Review all business activities and processes on regular basis to ensure desired outcome.
• Helped a startup to grow and get on the panel of the brands like CEAT LTD. & NISSAN.

• Engaged in Content Marketing and SEO Strategy to increase overall traffic on website.
• Increased overall annual sales by 25% by incorporating several events.
• Organized corporate trainings.
• End to End ownership of Business including Sales, Marketing and Business development.
• Handled all social profiles including Facebook, LinkedIn & Instagram for lead generation.

• Conducted IT training for several Air force and Police personnel.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Hired & Managed team of 50 Tele callers & counselors for generating walk-ins and admissions.
• Conducted Highest number of school seminars in one session(3Months) - 95 schools
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency

The Fundamentals of Digital Marketing: Digital Marketing