Swati Gupta
New Delhi
Summary
As a strategic partnership and Business Development Manager with 10 years of experience across industries, I've
honed my skills in identifying and cultivating strategic partnership that drive business growth. My expertise spans sectors technology, Finance , Healthcare, and more, allowing me to adapt quickly to diverse environments and leverage industry-specific insights for successful collaborations. Whether it is forging alliances with key stakeholders, negotiating mutually beneficial agreements, or implementing innovative strategies to expand market presence, I excel aligning organizational objectives with partnership opportunities to achieve tangible results.
Overview
10
10
years of professional experience
Work History
Sales Manager
Adani Digital Labs
09.2022 - Current
- Maintaining relationships with brands and agencies. Networking across the market in every segment and vendors. Setting up a strong network of Brands for various promotional activities planned for the respective.
- Grew business from .10 million in 2022 to 10.5 million in 2023. "Achieved 95%.
- Distinguish, Ideate and foster new product revenue opportunities and onboarded new accomplices.
- Share ideas and innovation with a client and discuss the same with design and tech team. Drive conversations with account management team and do upsell and cross sell on the existing business.
- Development of the SOPs and ensuring adherence. Recommending design and process improvements. Assisting in P&L management, MIS reporting, analyzing of product and platform inconsistencies and cost optimization.
- Leverage industry knowledge, channel insight & customer understanding to drive strategic alignment and land joint business objectives.
- Managed all processes in finalizing the deal i.e. lead generation, product demo, contract signing and integration.
- Planned and managed PR campaign & strategies and partnered with many Big Media Giants like Denstu, Madison Media, GroupM etc.
Zonal Manager
MyGate (A Saas Product)
07.2022 - 09.2022
- Led a team of 7 Brand managers to drive Revenue. Analyzed and improved performance across zone using sales metrics and performance reports.
- Developed reports of zone performance and presented data to upper management.
- Considered and approved policies to support company initiatives and overall performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Reduced allowance spending by 50% by improving timing and quality of operational processes.
- Meeting new clients B2B to identify and conceptualize product strategies Devise a product timeline and schedule.
- Competition analysis for overall revenue Growth.
- Revenue Forecast and Performance measurement.
Sr. Brand Strategic and Alliances Manager
MyGate (A Saas Product)
12.2021 - 07.2022
- Leading team of 4 Sales Managers to drive brand partnership and alliances.
- Responsible for revenue generation through partnerships and alliances which contributes to ~35% of overall revenue.
- Effectively supervised team members by implementing clear targets, company policies, protocols, work rules and disciplinary action.
- Forming strategic & B2B alliances with 50+ brands across different categories and different segmentation of Market.
- Maintaining positive customer relations by addressing problems head-on and implementing successful corrective actions
Key Account Sales Manager
Outdoor Solutions Pvt. Ltd
12.2020 - 12.2021
- Led Sales and Strategy team of 5 like-minded team members.
- Achieved highest monthly sales target and brought 5 Cr+ Business revenue.
- End-to-end ownership and accountability to prepare rolling strategic plan for business.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Analyzed long-term market trends, customer needs and evaluate competitive landscape to develop business strategy that ensures long-term success.
- Received and processed stock into inventory management system.
Executive Producer (FREELANCER)
ONE MEDIA PRODUCTION HOUSE
03.2020 - 01.2021
- Hired artists, directors and crew members to work on films, television shows, OTT, Digital Videos and albums.
- Determined project budgets to estimate and control overall project costs.
- Managing the core marketing and sales for the company, heading films, ATL and BTL Division.
- Formulating and implementing marketing strategies of the company on digital as well as traditional front.
- Review all business activities and processes on regular basis to ensure desired outcome.
- Helped a startup to grow and get on the panel of the brands like CEAT LTD. & NISSAN.
Branch Head
Naturals
12.2017 - 11.2020
- Engaged in Content Marketing and SEO Strategy to increase overall traffic on website.
- Increased overall annual sales by 25% by incorporating several events.
- Organized corporate trainings.
- End to End ownership of Business including Sales, Marketing and Business development.
- Handled all social profiles including Facebook, LinkedIn & Instagram for lead generation.
Center Manager
Aptech Ltd
10.2013 - 11.2017
- Conducted IT training for several Air force and Police personnel.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Hired & Managed team of 50 Tele callers & counselors for generating walk-ins and admissions.
- Conducted Highest number of school seminars in one session(3Months) - 95 schools
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
Education
Executive Program in General Management -
Indian Institute of Management
Kashipur2022
Google [ IAB- Europe ] | Online - Digital Marketing
Google
Online06.2020
Bachelor of Commerce - Accounting
Eastern Institute of Integrated
Learning
2012
Skills
- Revenue Generation
- Strategic planning and review
- Market Research Budgeting and Forecasting
- Competitors Market Analysis
- Customer relationship
- Digital Marketing
- PR
- Sales
- Team training
- Business development
- Proficiency with CRM systems
- Market Research
- Sales Presentation
- Coaching and Mentoring
- Key Account Management
- Digital Sales
- Leadership
- B2B Sales
Timeline
Sales Manager
Adani Digital Labs
09.2022 - Current
Zonal Manager
MyGate (A Saas Product)
07.2022 - 09.2022
Sr. Brand Strategic and Alliances Manager
MyGate (A Saas Product)
12.2021 - 07.2022
Key Account Sales Manager
Outdoor Solutions Pvt. Ltd
12.2020 - 12.2021
Executive Producer (FREELANCER)
ONE MEDIA PRODUCTION HOUSE
03.2020 - 01.2021
Branch Head
Naturals
12.2017 - 11.2020
Center Manager
Aptech Ltd
10.2013 - 11.2017
Executive Program in General Management -
Indian Institute of Management
Google [ IAB- Europe ] | Online - Digital Marketing
Google
Bachelor of Commerce - Accounting
Eastern Institute of Integrated
Learning
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