Shalini Kanyagari
E-commerce Manager
Hyderabad,TG
Summary
Senior ECommerce Strategist:Strategic and innovative Senior ECommerce Strategist with a proven history of success in the eCommerce sector. Specializes in market analysis, customer insights, and competitive benchmarking to inform strategy development. Experienced in leading digital transformation projects, enhancing user experience, and implementing data-driven marketing initiatives. Adept at managing multi-channel campaigns and driving revenue growth through targeted online strategies.
Overview
19
19
years of professional experience
3
3
Languages
Work History
Sr. Manager
Matrimony.com
06.2020 - Current
- Heading Telangana and Andhra Pradesh State business Operations -end to end operations management-200+ Employees with an annual revenue generation of 20 Crores
- Responsible for strategy, Execution, and productivity enhancement (Inbound and outbound Telesales)
- Maintain constant communication with all departments – finance team, Product development team, marketing team, sales team, data management team, customer service team
- Develop, implement, and maintain quality assurance protocols
- Contribute to Process improvements and work efficiency
- Ensure that operational activities remain on time and within budget
- Track staffing requirements, hiring new employees
- Oversee accounts payable and accounts receivable departments
- Lead, motivate, and support a large team within a time-sensitive and demanding environment, including career development plans for direct reports and problem resolution.
Sales Head
Rockwell Industries Ltd.
Hyderabad, Telangana
09.2018 - 05.2020
- Responsible for online sales expansion and operation management
- Portal Management, Complete P&L responsibility of online sales and subscription business of 40 Crore
- Responsible for ROI on ad spends / ACOS across Marketplaces and Digital marketing platforms
- Execute online channel sales planning & strategy, leverage internal & external marketing resource
- Lead online team, achieve the sales target, ensure customer satisfaction through customer support
- Create channel specific plans, targets & sell-out programs to meet/exceed overall sales targets
- Manage Market-Place alliances and vendor management
- Evaluating and creating online opportunities to increase the share of online business
- Analysis & internal reporting of weekly sell-in/sell-out performance to head management & finance
- Develop, manage, and track budgetary needs to support sales and account plans
- In depth knowledge on digital marketing and targeting options, competition analysis etc.
Sales Manager
Urban Dart
10.2017 - 08.2018
- Direct and oversee the sales policies, objectives, and initiatives
- Set short- and long- term sales strategies and evaluate effectiveness of current sales programs
- Recommend product or service enhancements to improve customer satisfaction and sales potential
- Working with pan India sales Ambassadors to meet and exceed the target sales and profit and takes part in weekly sales and wage targets with interpersonal and creativity skills to accomplish this
- Aside from sales responsibilities also involved in retail or businesses provides the best customer service to clients and customers, ensure that all the staff are well- informed of the customer service rules and deals with customer complaints, ensuring that issues are resolved without escalating or losing a customer
- Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met.
Deputy Sales Manager
Just Dial Limited
05.2009 - 10.2017
- Working with Team of Tele Marketing Executives and looking after fresh client acquisition as well as renewal of existing client and upgrading their package
- Daily analysis of Sales as well as targets and forwarding the details of sales to sales manager on daily basis
- Conducting Team Meeting on their Day-to-Day Performance
- Need to take care of Total performance daily, weekly, and monthly reports
- Improving overall quality of service and increasing callers delight levels
- Monitoring and maintaining quality of feedback to the agents
- Guiding the team to capitalize the Potentiality of the business in the Area
- Assessing the Ops & Quality training
- Sales, Customer care
- Preparing weekly and monthly Performance Reports
- Believes in achieving the target set by company and always try to prove as an asset of the company
- Attending the calls of non-satisfied clients and insisting them to continue with the services.
Executive Operations
Casa Retreat Pvt Ltd
03.2005 - 02.2007
- Handling direct walk-in clients, explaining on holiday packages, and closing the deals on table
- Hot core dream selling Project - Handling Documentation, Billing, Complete customer support.
Education
B.COM - Computers -
Osmania University
Certified in Future Leaders Programme - undefined
NUS Business School Executive Education
11.2022 - 05.2023
Certified Lean Six Sigma Green Belt (CLSSGB) - undefined
Certified as a “Great Manager to Work With” - undefined
Great Managers Institution
Skills
Windows OS
Accomplishments
- Key Member of CEO Group for Idea discussion and Suggestions.
- YOY Top Region -Revenue and Volume Contribution – Consistently for 3 yrs.
- Best Productivity Region PAN INDIA, Lowest Attrition and Best Practice region APTS.
- Key member of Campaign Management – Leads to conversion- Renewal Conversion from 8% TO 13%.
- Winner of Mastro Award (Most prestigious Award for matrimony)
- Best Branch Pan India -Revenue, Attrition Control and Productivity from 2018-23.
- Certified by National University of Singapore - Leadership Programme
- Certified Lean Six Sigma Green Belt (CLSSGB) by TUVSUD
- Certified as “Great Manager to Work With” By Great Manager Institute by demonstrated the ability to Connect, Develop and Inspire team to achieve the desired business results
Personal Information
- Date of Birth: 03/16/87
- Nationality: Indian
Certified in Future Leaders Programme by NUS Business School Executive Education
Certified in Future Leaders Programme by NUS Business School Executive Education from Nov 2022 – Feb 2023
Timeline
Certified in Future Leaders Programme - undefined
NUS Business School Executive Education
11.2022 - 05.2023
Sr. Manager
Matrimony.com
06.2020 - Current
Sales Head
Rockwell Industries Ltd.
09.2018 - 05.2020
Sales Manager
Urban Dart
10.2017 - 08.2018
Deputy Sales Manager
Just Dial Limited
05.2009 - 10.2017
Executive Operations
Casa Retreat Pvt Ltd
03.2005 - 02.2007
B.COM - Computers -
Osmania University
Certified Lean Six Sigma Green Belt (CLSSGB) - undefined
Certified as a “Great Manager to Work With” - undefined
Great Managers Institution
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