Shalini Khemka
Bangalore,KA
Summary
I am a multifaceted professional, skilled at communicating ideas in writing. As a marketing communications specialist with a strong background in healthcare, I understand the nuances of pharmaceutical/medico marketing. In my 12 years of experience, I’ve worked in a commercial capacity in B2B and pharmaceutical marketing space. I am passionate about branding and communication, and helping teams achieve strategic goals, whether by working with an existing ‘big idea’ or developing a new one. Communicating effectively through the ‘right’ words is how I love to tell a brand’s story. I have medical and promotional writing skills as well as strategic and conceptual skills which helps me take ideas from paper to execution. I am collaborative leader with dedication to partner with coworkers to promote an empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager
Viatris (Mylan) Pharmaceuticals
09.2023 - Current
- Department: Center of Excellence, Marketing Services
- Support the Creative Director, Center of Excellence to deliver creative and copywriting services to brands and markets within Viatris
- Follow the tenets of a cost saving model by internalizing the development of advertising campaigns, from ideation and conceptualization to developing campaign extensions and collaterals, in sync with the brand strategy and Viatris guidelines
- Collaborate and coordinate with multiple teams to develop marketing assets and sales pack for medical representatives
- Understand and dissect client briefs
- Work with creative team to get the desired communication output
- Translate complex ideas and concepts to relatable and actionable copy for target audiences across marketing channels
- Manage multiple projects simultaneously with the flexibility to jump from one project to the other with ease
- Built and manage a results-driven team of copywriters by providing them with guidance and feedback
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Enhanced customer satisfaction by maintaining open lines of communication, and ensuring high-quality service delivery
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members
- Optimized resource allocation by conducting regular performance evaluations
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Established robust risk mitigation strategies to safeguard against potential operational challenges or disruptions.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Accomplished multiple tasks within established timeframes.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Deputy Manager
Viatris (Mylan) Pharmaceuticals
11.2019 - 09.2023
- Department: Center of Excellence, Marketing Services
- Collaborate with our Creative Lead/Creative Director to develop original campaign concepts
- Research and analyze medical data and translate complex medical concepts into concise and easy-to-understand copy
- Develop copy for LBLs, RTEs, brochures, digital banners, promotional material and collaborate with graphic designers to come up with illustrations for products
- Work closely with other members of the creative, digital, project management teams to develop concise, accurate communications with creative flare appropriate for healthcare professionals and patients
- Communicate brand objectives through engaging copy with the nuances of pharma/medico marketing
- Perform in-depth research about the brand/product and tailor copy in accordance with the target audience and within the guidelines of Medical, Legal, Regulatory review
- Understand the brand personality, tone of voice, target audience to create content in the brand tone of voice and ensure that the personality is consistent across all touchpoints
Product Communications Manager
Cybernetyx
08.2018 - 11.2019
- Develop, write, edit and publish compelling content through a variety of mediums like blogs, landing pages, infographics, webinars, direct mail, etc
- Translate marketing analytics into meaningful content edits, updates or improvements
- Work with marketing team to determine best content strategy for all marketing campaigns that align with their business goals
- Produce persona-based content for various stages of the funnel, including eBooks, white papers, case studies, live webinars, guides, videos, etc
- Propose and promote writing standards, and actively participate in creating mechanisms to scale best writing practices
- Form strategies to implement direct sales on the website and initiate sales with the help of adequate promotions
- Develop event strategy organize marketing activities around an event
- Collaborate with the AV, animation and graphics team to create various media opportunities
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Increased media coverage for company announcements through targeted press release distribution.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Coordinated successful product launch events, resulting in increased sales and positive media coverage.
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
- Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.
- Conducted thorough market research to identify target audiences and develop tailored messages.
- Implemented comprehensive analytics tracking systems to monitor the success of communication campaigns and make data-driven decisions.
- Optimized email marketing campaigns by segmenting mailing lists based on customer preferences.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
Web Content Manager
Tandem NZ
08.2018 - 11.2023
- Develop content strategy with short-term and long-term marketing targets
- Collaborate with the UI/UX, Software Dev, and Marketing teams to plan and develop site content, style and layout; Liaise with content writers to ensure brand consistency
- Content management for websites and blogs - creating, editing, posting, updating, and optimizing for SEO
- Manage content distribution to online channels and social media platforms to increase web traffic
- Create and/or acquire content for client’s websites ( web pages, images, blog posts, guest articles) and social media channels
Senior Marketing Content Writer
Infiniti Research
02.2016 - 09.2017
- Develop engaging marketing content for market research reports and market intelligence services
- Ideation and conceptualize the company website and other brands of Infiniti
- Liaise with market research analysts for discuss the best practices for driving website traffic and generating qualified leads
- Work closely with the software development team to develop new landing pages, SEO optimization, site maintenance and upgrade
- Collaborate with graphic designers on infographics, videos, packaging, presentations, emails, and newsletters
- Content QC, review, and training new joiners
Content Writer
Flipkart
02.2014 - 02.2016
- Create visually rich product descriptions with detailed product specifications for high value
- Consistently delivered daily targets, without compromising on quality
- Liaise with SMEs product owners, and category managers to develop storyboards/moodboards
- Train and mentor writers
Copy Editor
Ascent Consulting (Deployed to Indegene)
04.2013 - 12.2013
- Proof-read and edited research papers, medical marketing assets for pharmaceutical clients like Novartis, Pfizer, AstraZeneca, Abbott, and GSK
- Attention to detail, language editing, stylization, consistency, and flow to ensure readability as per brand guidelines
- Consistently fulfilled client requirements and adhered to the assigned timelines
Education
Master of Science - Biotechnology
University of Glasgow
Glasgow, United Kingdom09.2011
Bachelor of Science - Biotechnology
Christ University
Bangalore, India04.2010
Skills
- Marketing
- Verbal and Written Communication
- Project Management
- Work Planning and Prioritization
- Content Strategy
- Storytelling
- Corporate Communications
- Marketing Communications
- Project management
- Graphic design understanding
- Video scriptwriting
- Product descriptions
- Client communication
- Creative storytelling
- Proofreading and editing
- Marketing Communications Expertise
- Copywriting
- Content Writing
- Creative Thinking
- Campaign Development
- Idea Brainstorming
- Operations Management
- Performance Management
Certification
- Management Development Program, Indian Institute of Management, Bangalore - 2023
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)
Timeline
Manager
Viatris (Mylan) Pharmaceuticals
09.2023 - Current
Deputy Manager
Viatris (Mylan) Pharmaceuticals
11.2019 - 09.2023
Product Communications Manager
Cybernetyx
08.2018 - 11.2019
Web Content Manager
Tandem NZ
08.2018 - 11.2023
Senior Marketing Content Writer
Infiniti Research
02.2016 - 09.2017
Content Writer
Flipkart
02.2014 - 02.2016
Copy Editor
Ascent Consulting (Deployed to Indegene)
04.2013 - 12.2013
Master of Science - Biotechnology
University of Glasgow
Bachelor of Science - Biotechnology
Christ University
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