Shalini Kumari

Transforming Demand Gen & Digital Marketing into Tangible Revenue Growth

- Driving demand generation and digital marketing strategies to deliver measurable revenue growth and customer engagement across Asia Pacific (India, Aus, Japan, ASEAN and South Korea). Partner with marketing, communications, sales, and cross-functional teams to execute data-driven campaigns, generating 1000+ pre-qualified leads and boosting 500+ inquiries for DI organizations.

Key Impact Highlights:

• Scaled TQLs from 300 to 1000+, accelerating pipeline conversions.
• Streamlined lead funnel, consolidating fragmented leads for higher efficiency.
• Resolved 100+ marketing automation requests, building an active internal community.
• Aligned 27% of planned activities, launched 10+ campaigns, and rolled out multiple joint vertical programs.
• Conducted 10+ A/B tests, driving data-backed optimization.
• Spearheaded learning initiatives with more than 50+ learning hours created for the team.

• Spearheaded multi-business marketing & digital strategies, boosting brand visibility and engagement.
• Drove digital transformation as India Digital Ambassador, raising One Library usage 55%+, ranking Top 3 globally.
• Core team member for India’s first e-commerce channel launch.
• Launched Closed-Loop Community, increasing Interventional Radiologist engagement by 30%.
• Led automation & virtual enablement via #DigiAmbition and Project Phoenix.
• Curated CXO engagement & thought leadership campaigns, strengthening customer connect.
• Localized global campaigns, optimized KPIs, and scaled digital marketing ROI.

• Successfully led marketing strategy and launch of Contour™ Plus ONE, achieving €250K sales vs. €200K target, and scaled brand advocacy, boosting customer retention 6X.
• Executed high-impact engagement programs like Walk-a-Thon (5,000+ customers) and Samrat loyalty program, engaging 3,000+ sales associates.
• Spearheaded digital transformation across India & SEA, growing web presence by 25%, launching e-commerce, and delivering 500K+ website visitors.
• Drove double-digit brand growth (+30%) through innovative digital initiatives, e-learning platforms, and strategic campaigns, replicated in China & Hong Kong.
• Key member of Core Strategic Team, shaping roadmap to double business turnover and leading CGM market evaluation for India.

• Led the 1500 million Rupee gynecology portfolio at GRL-Pharma, propelling Primolut N to the top in its category, advancing it from the 300th to the 235th position in IPM through strategic RX & OTX initiatives.
• Pioneered multiple digital innovations, including My Champp (retailer engagement app), PrimolutioN (social media & mobile solutions for heavy menstrual bleeding), and Go Red Challenge (internal engagement), alongside impactful KOL programs like 3D PVR daycare workshops.

• Managed 500 million Rupee gynecology portfolio at Strides Arcolabs, expanding the brand pipeline and successfully launching Renerve 24 with 10,000 prescriptions in its first month, along with innovative brands like Go Folate, Raricap CT, and Klimpass.
• Drove impactful initiatives like WOW (FOGSI collaboration), Celebrate Femininity (radio campaign), and large-scale KOL programs (Clinic to Court, Back to Study Days, Safe Motherhood), engaging over 11,000 gynecologists nationwide.