SHALINI MADHUSUDHANAN
Chennai
Summary
Ads Performance Specialist with a strong background in driving revenue growth, optimizing business advertisement, and managing key accounts within the and Beauty and Pets category. Adept at leveraging market insights, competitive analysis, and cross-functional collaboration to deliver sustainable business outcomes. Seeking to contribute proven expertise and strategic acumen to a growth-oriented organization.
Overview
3
3
years of professional experience
Work History
Ads Perf Specialist
Amazon
Chennai
07.2025 - Current
- Ads Performance Specialist with experience handling Sponsored Ads for 40+ U.S. accounts, aiming to drive scalable growth, reduce wasted spend, and continuously improve campaign performance through testing and optimization.
- Analyzing performance data to identify improvement opportunities in processes.
- Monitoring key performance indicators to track progress and compliance.
Strategic Account Manager
Amazon
Chennai & Bangalore
08.2023 - 08.2025
- Strategic Account Manager for the Home and Kitchen category, driving revenue growth, optimizing selection efficiency, improving speed and affordability, and managing pricing strategies.
- Build and maintain strong relationships with key accounts, serving as the primary business contact.
- Analyzing market trends and competitor activities to identify growth opportunities, and develop actionable insights.
- Deliver regular business reviews, highlighting performance metrics, emerging trends, and opportunities for improvement.
- Collaborate cross-functionally with the Launch, Advertising, and Marketing teams to align on goals and execute strategic initiatives.
Public Relations Intern
Britannia Industries Limited
Bangalore
05.2023 - 07.2023
- Designed a comprehensive mind map for the upcoming Britannia Museum, integrating the company's marketing mix (product, price, place, promotion) into the project plan.
- Researched and sourced historical archives and marketing materials required for museum curation.
- Developed innovative ideas and concepts to enhance the visitor experience and showcase Britannia’s brand heritage.
Education
MBA - Marketing
Christ University
Bangalore05.2023
B. Com - e-Commerce
PSGR Krishnammal College For Women
04.2021
12th - Business Mathematics
St. Michael Hr. Sec. School
03.2018
Skills
- Strategic planning
- Relationship building
- Team building
- Strategic communications
- Client engagement
- MS Office (Word, Excel, PowerPoint)
- Revenue growth
- Market analysis
- Pricing strategies
- Canva
- Brand development
- Data analysis
- Market research
Live Projects And Internships
Additional Projects & Trainings
- Aarti Drugs: Organizational Structure Training
- Edubenchers: Sales and Marketing Executive (Internship/Project)
- PPS Cards: Digital Marketing Solutions Project
- Exide Industries: Sales Planning and Strategy Challenges
- Indira Metal Components: Sales Development and Social Media Strategy
- Green Fem Producer Company: Organizational Structure Improvement Initiative
It Skills And Design Tools
- SPSS
- MS Office (Word, Excel, PowerPoint)
- Canva
- Adobe Photoshop
Timeline
Ads Perf Specialist
Amazon
07.2025 - Current
Strategic Account Manager
Amazon
08.2023 - 08.2025
Public Relations Intern
Britannia Industries Limited
05.2023 - 07.2023
MBA - Marketing
Christ University
B. Com - e-Commerce
PSGR Krishnammal College For Women
12th - Business Mathematics
St. Michael Hr. Sec. School