Shalini Pilla
Bengaluru
Summary
Highly skilled Social Media Manager with extensive experience in managing profiles across websites, Facebook, LinkedIn, Twitter, and implementing advanced e-marketing techniques. Proven ability to drive engagement and brand visibility through strategic digital campaigns. Proficient in data analysis to optimize strategies and achieve measurable results. Strong background in creative storytelling, content creation, SEO optimization, and email marketing. Updated resume available upon request.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Little Krishna Play School
Bengaluru
04.2023 - Current
- Developed and implemented successful social media campaigns to support company objectives.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Provided training and guidance to team members on best practices for utilizing social media tools.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Ensured compliance with company policies when publishing content online.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Coordinated with external vendors or agencies to produce high quality visuals or videos during bigger events.
- Designed promotional materials using graphic design software applications.
- Generated reports summarizing key performance indicators associated with each campaign.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Organized events or webinars related to the company's products or services.
Pre School Center Head
Little Krishna Play School
Visakhapatnam
05.2021 - 04.2023
- Directed the design and implementation of strategies to ensure successful center operations.
- Developed and executed marketing plans to increase customer base and improve brand visibility.
- Organized promotional events such as seminars or workshops to attract new customers.
- Monitored daily financial transactions, prepared budgets, and analyzed expenses to maximize profits.
- Initiated improvements in operational procedures to enhance efficiency levels within the center.
- Reviewed existing processes regularly in order to suggest modifications that can lead to improved results.
- Mentored new staff members on customer service policies, procedures, and regulations.
- Led training initiatives for employees on product knowledge, sales techniques, customer service protocols.
- Hired and coached staff on all center policies and procedures to effectively handle 70-child roster.
- Evaluated performance of employees through weekly meetings, feedback sessions, and regular assessments.
- Resolved customer complaints promptly by providing appropriate solutions and alternatives.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Scheduled staff shifts according to workloads to meet changing demands throughout the day.
- Prepared staff work schedules and assigned team members to specific duties.
- Delegated work to staff, setting priorities and goals.
- Created a positive work environment through team-building activities, constructive feedback sessions, and employee recognition programs.
- Analyzed market trends to identify potential opportunities for expansion into new markets.
- Ensured compliance with all applicable laws related to safety standards in the workplace.
- Implemented quality control measures for products and services offered at the center.
- Managed inventory levels by tracking stock movements in order to maintain sufficient stocks.
- Prepared reports on daily operations including sales figures, costs incurred, revenue generated.
- Conducted regular audits of equipment used in the center for maintenance purposes.
- Collaborated with other departments within the organization to ensure smooth functioning of operations across centers.
- Collected customer fees, managed refunds, and provided complete sales documentation.
- Developed and deepened relationships with center children and families.
- Aided senior leadership during the executive decision-making process by generating daily reports to recommend corrective actions and improvements.
- Designed performance metrics to track progress and strategic business goals.
Content Creater
Nutrify Today Freelancer
01.2020 - 02.2023
- In my career as a content writer, I've had the opportunity to delve into a multitude of topics and formats
- From blog posts and articles to social media content and marketing copy, I've mastered the art of tailoring my writing style to suit the needs of diverse audiences and platforms
- Whether it's technology, travel, health, finance, or any other niche, I thrive on researching, writing, and delivering content that informs, entertains, and inspires.
HR Manager
Virtue Analytics - Freelancer
01.2018 - 01.2020
- As an HR Manager and content creator, I'm dedicated to helping businesses thrive by attracting top talent, fostering a positive workplace culture, and captivating audiences through compelling content
- Whether you're looking to optimize your HR processes or elevate your brand through captivating storytelling, I'm here to bring your vision to life and drive results that matter
- Let's collaborate and create something exceptional together.
Education
MBA-HR Human Resource -
Sikkim Manipal University (SMU)
01.2016
B.Sc Computers -
Andhra University
01.2013
Skills
Digital Marketing and Social Media:
- Social Media Management
- Content Creation
- Website Content Management
- Email Marketing Campaigns
- SEO Optimization
- Social Media Marketing
- Social Branding in LinkedIn, Facebook, Google Page, and Instagram
- Email Marketing
Data and Analysis:
- Data Analysis and Insights
- Python API
Creative and Content Development:
- Creative Storytelling
- Content Writing
- Photoshop
- Canva and Inshot
- Business Operations:
- HR Management
- Recruitment
General Skills:
- MS Office
Research And Attention To Detail
Behind every piece of content I create lies thorough research and meticulous attention to detail. I believe that quality content is not just about stringing words together but about delivering valuable insights and information that resonate with your target audience. From fact-checking to keyword optimization, I ensure that every piece of content is well-researched, accurate, and optimized for maximum impact.
Writing Style And Tone
What sets my writing apart is my ability to adapt to different tones and styles seamlessly. Whether you're looking for a conversational and friendly tone to engage readers, a professional and authoritative voice to establish credibility, or a witty and humorous approach to entertain audiences, I've got you covered. My versatile writing style allows me to connect with readers on a personal level while conveying your brand's message effectively.
Collaborative Approach
I believe in fostering open communication and collaboration throughout the content creation process. Whether you have a clear vision in mind or need assistance in developing ideas from scratch, I'm here to listen, brainstorm, and bring your vision to life. Your satisfaction is my priority, and I'm committed to delivering content that exceeds your expectations and drives results.
Languages
- English
- Hindi
- Telugu
- Marathi
Personal Attributes
- Adaptable Writing Style
- Attention to Detail
- Collaborative Approach
- Strategic Thinking
Timeline
Social Media Manager
Little Krishna Play School
04.2023 - Current
Pre School Center Head
Little Krishna Play School
05.2021 - 04.2023
Content Creater
Nutrify Today Freelancer
01.2020 - 02.2023
HR Manager
Virtue Analytics - Freelancer
01.2018 - 01.2020
MBA-HR Human Resource -
Sikkim Manipal University (SMU)
B.Sc Computers -
Andhra University
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