Shalini Rana
Hamirpur
Summary
MBA (Business Analytics) student with expertise in data analytics, visualization, and statistical tools (Excel, SQL, Python, Power BI, and Tableau). Completed a 45-day live digital marketing project, applying SEO, social media marketing, and content optimization to improve online visibility and engagement.
Overview
1
1
Certification
Work History
Summer Intern
Certiwise
Mohali
- Assisted in creating engaging content for social media platforms.
- Managed and updated website content to ensure accuracy and relevance.
- Analyzed website traffic data using Google Analytics for insights.
- Participated in brainstorming sessions to generate innovative campaign ideas.
- Monitored social media for trending news, ideas, and feedback.
- Optimized website content using best practices for SEO.
- Conducted keyword research and analysis to optimize search engine optimization efforts.
- Analyzed website metrics such as page visits and conversions to measure success of campaigns.
Education
MBA - Business Analytics
Chandigarh University
PunjabBachelor of Commerce -
Calcutta University
01-2023
Class 12 -
Army Public School
Jalandhar01-2020
Skills
- SQL Proficiency
- Excel
- Python
- Strategic thinking
- Decision-making
- Analytical thinking
- Predictive modeling
- Data analysis
- Problem-solving
- Clear communication
- Team collaboration
- Search engine optimization
- Time management
- BI tools expertise
Certification
- Predictive Analytics
- Business Intelligence
- Python
- Brand Management
- Data Driven Decision Making
Project
Practical training in digital marketing
- Implemented SEO and social media strategies, including keyword research, competitor analysis, on-page optimization, and ad copywriting, for three businesses
- Improved online visibility and engagement through optimized content and social media campaigns
- Hands-on with Google Analytics, Ahrefs, Moz, Canva, and Keyword Planner
Hobbies
- Cooking
- Dancing
Timeline
Summer Intern
Certiwise
MBA - Business Analytics
Chandigarh University
Bachelor of Commerce -
Calcutta University
Class 12 -
Army Public School
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