Summary
Overview
Work History
Education
Skills
Languages
Certification
Affiliations
Accomplishments
Timeline
Generic

Shalini Singh

Gurgaon

Summary

Expert in digital and programmatic advertising with a proven track record of driving client success through strategic partnerships. Demonstrated excellence in client service and campaign deliveries, resulting in increased revenue and client satisfaction. Strong ability to analyze market trends and implement effective advertising strategies. Committed to delivering measurable results, and fostering long-term relationships.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Media Executive

Zenith Media
Gurgaon
10.2023 - Current
  • End-to-end campaign management across multiple platforms: DV360, Google Ads, and Amazon DSP.
  • Handled multiple advertisers, namely Haleon, TLG Pharma, Bata, and Meta, across different strategies like Digital Out of Home, YouTube, CTV, Display, and Video.
  • Detailed troubleshooting and optimizations, along with different strategy building, with various strategy measures.
  • Managed budgets ranging from 15 to 20 crore monthly.
  • End-to-end communication with clients: budget revision, campaign update meetings, requirements, goals, and strategy discussion.
  • I worked on pitching new ideas and features to the clients.
  • Trained new hires.

Executive

RTB Analytica
Indore
04.2023 - 10.2023
  • Trafficked campaign on platforms like DV360, Google Ads, and The Trade Desk.
  • Strategic management of all prospecting, retargeting, and blended strategy campaigns.
  • Monitoring weekly and daily reports, and drafting insights.
  • Optimizations toward KPIs (ROI, CTR, VCR, etc.).
  • End-to-end client management and communications.
  • Organized a training session to help the teammates.
  • Experienced in managing European clients, including British Airways.

Education

B. Tech - Electronics And Communications Engineering

Mahana Pratap Engineering College
06-2016

Higher Secondary -

DAV Public School
05-2012

Matriculation -

DAV Public School
05-2010

Skills

  • Campaign management
  • Client communication
  • Programmatic advertising
  • Client service
  • Data analysis
  • DCM
  • Double verify
  • Google Analytics
  • Excel, Google Sheets
  • Google Ads Manager

Languages

Hindi
First Language
English
Proficient (C2)
C2

Certification

  • PG Certification in Digital Marketing and Communications
  • Data Analytics, Coursera
  • Google Analytics, Google Skill Shop

Affiliations

  • Painting
  • Journal writing
  • Travelling
  • Cooking
  • Reading
  • Story Telling

Accomplishments

  • State-level Olympiad winner
  • Awarded for developing a voice-guided fire-extinguisher robot during graduation
  • Awarded as 'Catalyst of the Team' twice in a row
  • Winner of 'Bihar Idol' in the year 2017

Timeline

Digital Media Executive

Zenith Media
10.2023 - Current

Executive

RTB Analytica
04.2023 - 10.2023

B. Tech - Electronics And Communications Engineering

Mahana Pratap Engineering College

Higher Secondary -

DAV Public School

Matriculation -

DAV Public School

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Shalini Singh