SHALINI TOMAR
Account Manager
Mumbai suburban,Maharashtra
Summary
A results-driven Account Manager with expertise in end-to-end campaign management for leading BFSI brands. Skilled in digital marketing, brand strategy, and consumer engagement, with a proven track record of driving business growth through data-driven insights and innovative marketing strategies.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
ACCOUNT MANAGER
IDEA SMITH
07.2022 - Current
- Developed multi-channel marketing strategies, including ATL, social media, and Google Ads
- Conceptualized and executed Goal ka Shor (YES Bank FIFA campaign), increasing credit card sign-ups by 16%
- Led the Dining Fiesta campaign (YES Bank), achieving an average CTR of 3.2%
- Managed the Break the Bias campaign shoot for AU Bank’s Women’s Day initiative
- Revamped the Bro Bot Chatbot & Website for Reliance General Insurance, increasing engagement by 4.5%
- Brands Handled: IDFC FIRST Bank (Credit Cards, NRI & Wealth), YES Bank (Credit Cards), Kotak Home Loans, Reliance General Insurance (Car, Travel & Health Insurance), Aditya Birla Sun Life Insurance (Savings Plans & Naree Shakti for Women), AU Small Finance Bank (Women’s Day Campaign), One Health Assist (OHA) App Research & Positioning, Xclusive Mineral Water (Cloud 9 FMCG Brand)
SEARCH ENGINE MARKETING ANALYST
REACHLOCAL
12.2021 - 06.2022
- Managed Google Ads and Bing Ads campaigns
- Optimized ad strategies to enhance CPL and conversion rates
- Identified trends and insights to improve campaign performance
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Analyzed third-party data and investigated new growth opportunities.
CUSTOMER CARE EXECUTIVE
TELEPERFORMANCE
05.2018 - 09.2018
- Resolved customer complaints and enhanced customer satisfaction
- Provided product and service support, escalating critical issues when required
Education
M.A. - Economics
Mithibai College of Arts, Commerce & Economics
01.2019 - 01.2021
B.A. (Hons) - Economics
Jagran Lake City University
01.2016 - 01.2019
Skills
Campaign Management
Market Research & Consumer Insights
Digital Marketing & SEO
Teamwork and collaboration
Project management
Documentation and reporting
Vendor relations
Goal oriented
Certification
Digital Marketing Master Course (23 courses), Udemy
Accomplishments
- Top 10 Employee Recognition (6 Weeks)
- 2nd Place – Brand Charades Competition (2019)
- Exceeded KPI Benchmarks (4 Consecutive Weeks)
Projects Research
- Consumer Behavior on FMCG Products, 2018, Analyzed rural purchasing patterns.
- Impact of Impulsiveness on Buying Behavior, 2019, Studied scarcity & serendipity effects.
- Violence Against Women, 2021, A socio-economic research thesis.
Timeline
ACCOUNT MANAGER
IDEA SMITH
07.2022 - Current
SEARCH ENGINE MARKETING ANALYST
REACHLOCAL
12.2021 - 06.2022
M.A. - Economics
Mithibai College of Arts, Commerce & Economics
01.2019 - 01.2021
CUSTOMER CARE EXECUTIVE
TELEPERFORMANCE
05.2018 - 09.2018
B.A. (Hons) - Economics
Jagran Lake City University
01.2016 - 01.2019