Summary

Overview

Work History

Education

Skills

Languages

Tools And Platforms

Timeline

Shalini Sharma

Delhi

Summary

Affiliate & Performance Marketing professional with 8+ years of experience managing CPS/CPL/CPI/CPA/CPR campaigns across Ecommerce, BFSI, Insurance, Utilities, and Mobile Apps. Proven expertise in affiliate publisher management, direct publisher partnerships, Networks, campaign optimization, fraud analysis, and revenue growth. Experienced in working with top direct publishers (CouponDunia, FreeKaaMaal, GrabON etc.), advertisers, and agencies to scale high-performing affiliate campaigns.

Overview

years of professional experience

Work History

Senior Associate - Client Servicing / Affiliate Marketing( Delivery)

Ventes Avenues Pvt. Ltd

01.2024 - 08.2025

Managed affiliate campaigns for CPS brands by coordinating with direct publishers and affiliate networks
Handled direct publisher partnerships including coupon, cashback, and deal-based platforms
Worked closely with publishers such as CouponDunia, FreeKaaMaal, and similar deal affiliates to drive incremental sales
Monitored publisher performance, traffic quality, and conversions to ensure ROI
Shared regular campaign updates, optimization insights, and performance reports with clients
Collaborated with internal publisher, sales, and finance teams for campaign execution and billing
Suggested strategic optimizations to scale high-performing affiliates and pause underperforming sources
Managed top ecommerce campaigns including Campus, Nilkamal, Godrej, Superbottom, Aditya birla etc.

Associate Manager - Web Performance & Affiliate Campaigns

VCommission Pvt. Ltd

04.2023 - 12.2023

Managed CPL & CPS affiliate campaigns across BFSI, Ecommerce, Insurance, and Utilities
Worked extensively with affiliate publishers, coupon sites, and cashback platforms
Coordinated end-to-end affiliate operations, from campaign setup to delivery
Optimized publisher traffic based on conversion rate, approval rate, and ROI
Delivered weekly and monthly performance reports with insights and growth plans
Acted as a key point of contact between advertisers and affiliate publishers

Senior Affiliate Manager - Mobile Performance Marketing

Admattic

11.2021 - 12.2022

Managed affiliate-driven mobile campaigns on CPA/CPR/CPT models
Ensured seamless coordination between advertisers, affiliate publishers, and internal teams
Conducted fraud checks and quality audits before scaling affiliate traffic
Assisted teams in campaign setup, tracking, and execution across MMP platforms
Provided actionable feedback to improve publisher efficiency and campaign ROI

Client Servicing / Affiliate Executive

Claymotion Pvt. Ltd

12.2016 - 11.2021

Worked on affiliate marketing campaigns for direct advertisers and networks.
Managed publisher onboarding, testing, optimization, and scaling
Handled major advertiser and agency accounts including Flipkart, Amazon, PharmEasy, OYO, Alibaba, Airbnb, CreditMantri, MC Saatchi, Dentsu etc.
Executed and delivered CPL, CPS, CPI, CPA campaigns across multiple geographies (IN, US, SEA, RU) like Myntra, Flipkart, Paysense, My Airtel App, Rupee Redi, Credit Mantri etc.
Analyzed affiliate performance, revenue trends, and fraud reports on a daily basis
Supported business development efforts with agencies and affiliate partners

Media Executive - Affiliate & Performance Marketing

MExpresso Pvt. Ltd

07.2015 - 11.2016

Managed end-to-end affiliate campaign operations
Onboarded and managed Tier 1 & Tier 2 affiliate publishers
Delivered campaigns on CPS, CPA, CPI, CPT models.
Worked with tracking platforms and fraud tools to maintain traffic quality
Assisted in scaling affiliate revenue while maintaining advertiser KPIs