Shalini Sharma
Delhi
Summary
Affiliate & Performance Marketing professional with 8+ years of experience managing CPS/CPL/CPI/CPA/CPR campaigns across Ecommerce, BFSI, Insurance, Utilities, and Mobile Apps. Proven expertise in affiliate publisher management, direct publisher partnerships, Networks, campaign optimization, fraud analysis, and revenue growth. Experienced in working with top direct publishers (CouponDunia, FreeKaaMaal, GrabON etc.), advertisers, and agencies to scale high-performing affiliate campaigns.
Overview
10
10
years of professional experience
Work History
Senior Associate - Client Servicing / Affiliate Marketing( Delivery)
Ventes Avenues Pvt. Ltd
01.2024 - 08.2025
- Managed affiliate campaigns for CPS brands by coordinating with direct publishers and affiliate networks
- Handled direct publisher partnerships including coupon, cashback, and deal-based platforms
- Worked closely with publishers such as CouponDunia, FreeKaaMaal, and similar deal affiliates to drive incremental sales
- Monitored publisher performance, traffic quality, and conversions to ensure ROI
- Shared regular campaign updates, optimization insights, and performance reports with clients
- Collaborated with internal publisher, sales, and finance teams for campaign execution and billing
- Suggested strategic optimizations to scale high-performing affiliates and pause underperforming sources
- Managed top ecommerce campaigns including Campus, Nilkamal, Godrej, Superbottom, Aditya birla etc.
Associate Manager - Web Performance & Affiliate Campaigns
VCommission Pvt. Ltd
04.2023 - 12.2023
- Managed CPL & CPS affiliate campaigns across BFSI, Ecommerce, Insurance, and Utilities
- Worked extensively with affiliate publishers, coupon sites, and cashback platforms
- Coordinated end-to-end affiliate operations, from campaign setup to delivery
- Optimized publisher traffic based on conversion rate, approval rate, and ROI
- Delivered weekly and monthly performance reports with insights and growth plans
- Acted as a key point of contact between advertisers and affiliate publishers
Senior Affiliate Manager - Mobile Performance Marketing
Admattic
11.2021 - 12.2022
- Managed affiliate-driven mobile campaigns on CPA/CPR/CPT models
- Ensured seamless coordination between advertisers, affiliate publishers, and internal teams
- Conducted fraud checks and quality audits before scaling affiliate traffic
- Assisted teams in campaign setup, tracking, and execution across MMP platforms
- Provided actionable feedback to improve publisher efficiency and campaign ROI
Client Servicing / Affiliate Executive
Claymotion Pvt. Ltd
12.2016 - 11.2021
- Worked on affiliate marketing campaigns for direct advertisers and networks.
- Managed publisher onboarding, testing, optimization, and scaling
- Handled major advertiser and agency accounts including Flipkart, Amazon, PharmEasy, OYO, Alibaba, Airbnb, CreditMantri, MC Saatchi, Dentsu etc.
- Executed and delivered CPL, CPS, CPI, CPA campaigns across multiple geographies (IN, US, SEA, RU) like Myntra, Flipkart, Paysense, My Airtel App, Rupee Redi, Credit Mantri etc.
- Analyzed affiliate performance, revenue trends, and fraud reports on a daily basis
- Supported business development efforts with agencies and affiliate partners
Media Executive - Affiliate & Performance Marketing
MExpresso Pvt. Ltd
07.2015 - 11.2016
- Managed end-to-end affiliate campaign operations
- Onboarded and managed Tier 1 & Tier 2 affiliate publishers
- Delivered campaigns on CPS, CPA, CPI, CPT models.
- Worked with tracking platforms and fraud tools to maintain traffic quality
- Assisted in scaling affiliate revenue while maintaining advertiser KPIs
Education
B.Tech - Computer Science
Greater Noida Girls Institute of Technology
Greater Noida, UPSkills
- Affiliate Marketing (CPS / CPL / CPA / CPI / CPR / CPT)
- Publisher Acquisition & Management
- Direct Publisher Partnerships
- Campaign Optimization & Scaling
- Affiliate Networking & Relationship Management
- Conversion & Revenue Analysis
- Fraud Detection & Traffic Quality Control
- Client Servicing
- Performance Reporting
- Web & Mobile Performance Marketing
Languages
- Hindi
- English
- Hindi
Tools And Platforms
HasOffers, Affise, Trackier, AppsFlyer, Singular, Branch, MFilterIt, Protect360, MS Excel, PowerPoint, Web & Mobile Performance Marketing
Timeline
Senior Associate - Client Servicing / Affiliate Marketing( Delivery)
Ventes Avenues Pvt. Ltd
01.2024 - 08.2025
Associate Manager - Web Performance & Affiliate Campaigns
VCommission Pvt. Ltd
04.2023 - 12.2023
Senior Affiliate Manager - Mobile Performance Marketing
Admattic
11.2021 - 12.2022
Client Servicing / Affiliate Executive
Claymotion Pvt. Ltd
12.2016 - 11.2021
Media Executive - Affiliate & Performance Marketing
MExpresso Pvt. Ltd
07.2015 - 11.2016
B.Tech - Computer Science
Greater Noida Girls Institute of Technology