Shalley Ahirwar

Magazine – Pahadan’s Diary (Editor & Concept Creator)
March 2025 – April 2025

• Conceptualized and designed a quarterly travel magazine focused on Himalayan culture, local myths, and offbeat destinations
• Led storytelling, editorial calendar, and branding (logo, fonts, colors)

Newspaper – The Insight Post (Designer & Content Head)
March 2025 - April 2025

• Created an 8-page broadsheet featuring original reporting, editorials, and infographics using Adobe InDesign
• Developed the tagline “The world on your TIP” and chose a unique visual identity

As a News Research Analyst, I independently conducted thorough research on current affairs, social issues, and media trends to support content development and reporting accuracy. My role involved monitoring news sources, identifying factual inconsistencies, and compiling verified information into concise summaries and detailed reports. I regularly analyzed patterns in media coverage and contributed to building reliable data sets and references that helped ensure content integrity and depth.

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Followed company policies and editorial guidelines to craft thorough, well-written content.

A heartfelt exploration of Himachal Pradesh beyond its tourist trails, capturing the essence of everyday mountain life, local traditions, and the quiet beauty of its hidden villages. The article blends narrative storytelling with cultural insight, offering readers a deeper connection to the land and its people.

• Created engaging email campaigns that led to an increased open rate and stronger lead generation results.
• Supported the creation of compelling content for social media platforms, resulting in higher user interaction rates.
• Assisted in creating written, video, and image content for marketing channels.