Shalom Arokianathan
Bengaluru
Summary
Multi-talented Content Writer able to research, write and edit wide range of content. Capable of working with little oversight to write interesting, clean and clear copy. Detail-orientated and Customer - focused Fraud Officer adept at making critical decisions, managing deadlines with expertise in fraud detection and quantitative problem-solving skills, skilled at effective negotiations and upselling techniques. Seeking growth-oriented position with a progressive organisation.
Overview
2
2
years of professional experience
Work History
Fraud Officer
HSBC EDPI
Bengaluru
04.2021 - 09.2022
- Analyzed large amounts of data to find patterns of fraud and anomalies.
- Contacted customers directly to notify of fraudulent activity and minimize impacts.
- Actively listened to customers to fully understand requests and address concerns.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
- Analyzed current and historic data to keep HSBC systems at the cutting edge of fraud detection.
- Produced and presented detailed reports of investigative findings.
- Closely examined extensive financial data for signs of fraud.
- Prevented, detected and deterred cases of financial fraud and irregularities.
- Maintained accurate, up-to-date case records and data.
- Thoroughly investigated suspicious activity and potential fraud.
- Reviewed transaction monitoring reports for suspicious activity.
- Handled customer concerns and escalated major issues to supervisor.
- Inspected products and services to comply with quality standards.
- Exceeded goals through effective prioritization and consistent work ethic.
Marketing Executive
UXL Technologies
Bengaluru
09.2020 - 02.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Produced engaging online marketing campaigns resulting in LinkedIn.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Managed escalated client enquiries with exceptional professionalism and enthusiasm.
- Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
- Assessed marketing campaigns using key metrics and performance indicators.
- Developed innovative product solutions grounded in clear understanding of customer needs.
- Developed and executed 50+ integrated multi-channel marketing campaigns.
- Led concept development and organised sales and operations resources.
- Used Mailchimp and CRM systems to send targeted emails containing promotions, news and updates.
- Designed and created graphics according to brief using Adobe InDesign and Adobe Illustrator.
- Performed market analysis to determine market opportunities, trends and company threats.
- Created copy for marketing material such as newsletters, adverts and social media, ensuring perfect spelling, grammar and punctuation throughout.
- Closely monitored competitor activity through social media and newsletters to identify threats and opportunities.
- Updated social media daily on latest company news, updates, product releases and promotions.
- Created reports for managers on campaign progress highlighting click-through rates, sign-ups and marketing campaign success.
- Worked with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, WhatsApp and LinkedIn.
- Collated consumer data for product preference analysis and campaign optimisation.
- Reviewed sales data to forecast market trends and adapt marketing strategies.
- Enhanced target market reach through tactical social media advertising.
- Evaluated market research outcomes for improved advertising strategy.
- Wrote copy for advertisements, email communications and media used in advertising.
- Analysed market trends and demand to develop accurate pricing strategies.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
Inside Sales Representative
Clear Tax
Bengaluru
07.2020 - 09.2020
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals.
- Developed compelling presentations to communicate product quality.
- Grew customer base by acquiring new customers and identifying needs to deliver relevant products.
- Interfaced with customers to resolve problems and meet diverse needs.
- Created sales and revenue-generating opportunities in new markets to improve profit margins.
- Developed professional sales presentations, seminars and exhibitions to creatively communicate product quality and market comparisons.
- Negotiated and closed deals with minimal required support from sales and finance managers.
- Used Ozonetel, LSQ, CRM software to generate and manage leads.
- Generated sales by prospecting leads, cold calling and closing deals.
- Expanded territory by successfully cold-calling leadership and negotiating profitable contracts.
Freelance Content Writer
UXL Technology
Bengaluru
06.2020 - 08.2020
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Delivered high-quality written content that was insightful, informative and entertaining.
- Performed in-depth research into topics to write clear and accurate copy.
- Checked work for accuracy of content and grammar.
- Connected with readers using appropriate writing styles and techniques.
- Actioned feedback to continuously improve writing abilities.
- Presented well-constructed pitches to editors and managers.
- Proofread and edited written copy before submitting to publisher.
- Wrote clear and concise marketing copy to attract and convert ideal customers.
Education
Bachelor of Commerce - Accounting and Finance
Baldwin Women's Methodist College
Bengaluru2020
PUC - SEBA
Baldwin Methodist PU College
Bengaluru2016
ICSE - 10th - Science, Environmental Science, Home Science, English, Geography, History & Civics, Kannada, Hindi
Baldwin Girl's High School
Bengaluru, KA2014
Skills
- Effective communication
- Procedure review, Dispute Resolution, Detection models, Fraud detection
- Proficient in Wordpress, MailChimp
- Critical Thinking, Attention to Detail,Problem-Solving,Active Listening
- Multitasking Abilities
- E-mail and direct mail marketing campaigns,Email campaigns
- Social Media Engagement,Social media marketing, Content scheduling, Digital publishing,Digital marketing,Prospect Targeting,Consistent brand messaging
- Creative and innovative, Unique content creation
- Relationship building and retention, Sales Strategies
- Story development and brand management, Video Editing
- Creative writing, Editing Skills, Proofreading,Editing proficiency,Articulate communications
- Promotional Marketing and Advertising, Self-publishing experience
- Good Telephone Etiquette
- Flexible and Adaptable
- Concept development
- Team contribution
Accomplishments
- Author of She Bled Gold. ISBN: 9789389244601 (Feb.14,2020)
- Judge panel – Poetry Slam : New Horizon PU College, Kasturinagar- Bangalore. (2020)
- Student Editor of the Newsletter : EMBLAZON at Baldwin Women’s Methodist College (2019-2020)
- Literary Club President (2019-2020)
- Govindaswamy Rolling Trophy Literary Awards (20192019-2020)
- Karnataka District Level Essay Award (2014)
- Participated as an Ambassador in the United Nations High Level Youth Summit on Sustainable Development 2030 organized in the honor of the 75th Session of the General Assembly of United Nation -HLYS2020
- Host - Shalom Talks Podcast on Mental Health Awareness ( since 2019)
- United Nations - Generation Equality UKIndia Day Of The Girl Finalists, IDGC2019
- CHEVENING CONVERSATIONS CONFERENCE - British High Commissioner, HeforShe UKIndia (2019)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
She is a Lioness. She puts on her brave face every single day. She treads the path of uncertainty and doubts with courage blazing in her heart. She jives in enigma as she overcomes dogmas. She marks her territory and roars out her victory!
Shalom Arokianathan
Timeline
Fraud Officer
HSBC EDPI
04.2021 - 09.2022
Marketing Executive
UXL Technologies
09.2020 - 02.2021
Inside Sales Representative
Clear Tax
07.2020 - 09.2020
Freelance Content Writer
UXL Technology
06.2020 - 08.2020
Bachelor of Commerce - Accounting and Finance
Baldwin Women's Methodist College
PUC - SEBA
Baldwin Methodist PU College
ICSE - 10th - Science, Environmental Science, Home Science, English, Geography, History & Civics, Kannada, Hindi
Baldwin Girl's High School
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