Summary
Overview
Work History
Education
Skills
Timeline
Intern
Sham Lande

Sham Lande

Marketing Executive
Pune

Summary

Dedicated marketing professional with a dynamic blend of strategic vision, hands-on operational prowess, and a proven track record in building and optimizing brand strategies, marketing campaigns, and client relationships. I am well-equipped to drive brand growth, consumer engagement, and results across all media channels. Proficient in crafting and executing comprehensive marketing plans, experience in graphic design, a passion for consumer empathy and being a team player and collaborator makes me a perfect fit for the role of Consumer Marketing Executive.

Overview

7
7
years of professional experience

Work History

Founder

Vivacia
03.2022 - Current
  • Designed strategic marketing and advertising campaigns to enhance agency development in market.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Created and managed budgets to maximize brand reach and engagement.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed creative designs for digital collaterals, print materials, brochures, banners, and other requirements.
  • Created and managed social media campaigns to increase brand engagement.
  • Collaborated with clients and developed brand identity systems to launch/grow the brand.

Marketing Executive

Outscal
09.2021 - 03.2022
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Leveraged MailChimp, customer.io and zapier to implement email campaigns and monitor performance.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Developed, designed and deployed paid campaigns on meta, managing a budget of INR 6lakhs per month. Achieved an increase ROAS to 5.7, revenue by 70% and helped in reduction of lead time by 50%.
  • Played an integral role in raising $1.5 million of seed round for the startup.

Digital Marketing Freelancer

Vivacia
08.2020 - 08.2021
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Measured and evaluated brand digital performance to present weekly findings to management.

Design Research Intern

Turian Labs
04.2017 - 06.2017

Marketing & Operations Intern

Nvidia
09.2016 - 11.2016

Education

M.B.A - Marketing

Pune University

BBA - Marketing

NMIMS University

Skills

    Customer acquisition

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Timeline

Founder

Vivacia
03.2022 - Current

Marketing Executive

Outscal
09.2021 - 03.2022

Digital Marketing Freelancer

Vivacia
08.2020 - 08.2021

Design Research Intern

Turian Labs
04.2017 - 06.2017

Marketing & Operations Intern

Nvidia
09.2016 - 11.2016

M.B.A - Marketing

Pune University

BBA - Marketing

NMIMS University

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Sham LandeMarketing Executive