Summary
Overview
Work History
Education
Skills
Websites
Awards
References
Timeline
Generic
Shamal Chavan

Shamal Chavan

Mumbai

Summary

  • Professional with 16 years of experience in hospitality, marketing, and entrepreneurship, specializing in marketing, sales, and revenue management for over 150 hotels across India and the Middle East. Proven track record in brand building, OTA strategy, and performance marketing, resulting in significant growth in visibility, occupancy, and revenue. Co-founder of successful ventures including MadStays, which managed 70+ projects, and White Shadows, enhancing digital presence for 30+ hotel brands. Expertise in strategic planning, financial management, and team leadership, with a focus on data-driven decision-making and sustainable growth.

Overview

18
18
years of professional experience

Work History

Co-Founder & Managing Partner

MadStays
Mumbai
03.2023 - 08.2025
  • Co-founded and led MadStays, a hospitality marketing and revenue management agency.
  • Developed data-driven strategies that increased visibility and optimized revenue streams.
  • Managed marketing for The Byke Hotels, overseeing 35 properties across India.
  • Executed B2C and B2B campaigns, driving occupancy growth exceeding 30%.
  • Directed OTA management, influencer collaborations, and performance marketing initiatives.
  • Created and maintained corporate website, marketing materials, and social media accounts.
  • Established relationships with key customers, vendors, and partners to enhance business operations.
  • Oversaw financial functions including budgeting, forecasting, and reporting.

Lead of Marketing Communications & Revenue Management

The Byke Hotels & Resorts
Mumbai
12.2021 - 08.2025
  • Increased brand reach, revenue, and market presence by managing end-to-end marketing for 35+ properties across India.
  • Drove digital, social, and offline growth, boosted offline visibility through events, partnerships, and on-ground campaigns, and optimised a ₹24M annual budget for maximum ROI.
  • Led B2C & B2B strategies, OTA management, influencer collaborations, and introduced automation to streamline processes - positioning The Byke as a leading pure-vegetarian hospitality brand.

Founder

SFOS
Mumbai
01.2020 - 03.2023
  • Built and operated a personal clothing label specializing in premium-quality basics.
  • Led every stage of the business, from design conceptualization and fabric selection to manufacturing coordination and vendor management for printing and labelling.
  • Managed daily logistics and dispatch operations while overseeing the brand’s growth by maintaining high product standards, streamlining operations, and ensuring an exceptional customer experience - all single-handedly.

Co-Founder & Marketing Director

White Shadows
Mumbai
02.2015 - 09.2020
  • Built and led White Shadows, a digital marketing agency specialising in hospitality and lifestyle brands.
  • Over 5 years, managed marketing for 30+ hotel brands across India, delivering measurable results in occupancy growth, brand visibility, and direct bookings.
  • Developed and executed data-driven marketing strategies across B2C & B2B channels, including social media campaigns, performance marketing, influencer collaborations, OTA optimisation, and offline activations.
  • Worked closely with clients to create custom brand positioning and storytelling, enabling them to stand out in competitive markets.
  • Achieved consistent ROI improvements through targeted campaigns, creative content, and strategic partnerships.

Online Sales Marketing Manager

IntelliStay Hotel(Mango Hotels)
Mumbai
05.2012 - 01.2015
  • Established the company’s entire OTA presence from the ground up, creating and optimizing listings across major platforms to maximize visibility and bookings.
  • Managed the complete digital marketing strategy for 15+ hotels, including campaign planning, performance tracking, and content coordination.
  • Implemented revenue-driven online sales initiatives, strengthened brand positioning across digital channels, and ensured consistent performance growth through data-backed decision-making.

E-Marketing Manager

Ramee Group of Hotels, Resorts & Apartments
Mumbai Area
12.2009 - 04.2012
  • Directed and executed the digital marketing strategy for a diverse portfolio of properties, including 5 hotels in India, 10 hotels in Dubai, and 15 hotels across Bahrain, Abu Dhabi, and Oman.
  • Oversaw the OTA business for all properties, ensuring optimal online visibility, competitive pricing, and maximized revenue.
  • Led and managed a dedicated team to deliver high-performing campaigns, maintain brand consistency, and drive sustained growth across multiple international markets.

Sr. SEO

Netbiz Systems Pvt. Ltd.
Mumbai Area
01.2009 - 12.2009
  • Specialized in search engine optimization for a range of client websites, focusing on improving search rankings, driving targeted traffic, and enhancing overall online visibility.
  • Conducted detailed keyword research, on-page and off-page optimization, and performance analysis to deliver measurable results.
  • Collaborated closely with the development and content teams to ensure SEO best practices were implemented across all projects.

Web Developer & Online Marketing Executive

Openspeeds Technology Pvt Ltd
Mumbai Area
08.2007 - 08.2008
  • Joined through my college placement program as a developer intern, where I learned and applied PHP, Joomla, and WordPress.
  • Worked on several live projects, building functional and visually appealing websites.
  • Later transitioned into online marketing, gaining hands-on experience in SEO, digital campaigns, and content strategies.
  • This role became the foundation for my combined expertise in technology and marketing, shaping the path for my future career.

Education

Masters in Computers -

Bharati Vidyapeeth
Pune

BSc - Electronics

SGM College
Karad

Skills

  • Digital marketing expertise
  • Brand strategy and awareness
  • Campaign management effectiveness
  • Content creation and automation
  • Customer relationship management
  • Marketing budget oversight
  • Team leadership development
  • Project plan execution
  • Sales strategy success
  • Inbound lead generation and retention
  • Growth through partnerships
  • Google Analytics proficiency
  • Detailed market research insights
  • Revenue management effectiveness
  • Development of marketing strategies
  • Data-driven analysis techniques
  • Performance marketing effectiveness
  • Brand positioning strategies
  • e-commerce planning expertise
  • Creative problem-solving skills
  • Effective team leadership practices
  • Efficient project management techniques
  • Effective communication methods
  • Strategic thinking development
  • Growth through adaptability to change
  • Effective stakeholder engagement and goal setting
  • Effective investor relations practices
  • Developing entrepreneurial leadership qualities
  • Innovation generation through networking strategies

Websites

Awards

Recognition award received for achieving consistent high revenue from OTA platforms from booking.com and goMMT

References

References available upon request.

Timeline

Co-Founder & Managing Partner

MadStays
03.2023 - 08.2025

Lead of Marketing Communications & Revenue Management

The Byke Hotels & Resorts
12.2021 - 08.2025

Founder

SFOS
01.2020 - 03.2023

Co-Founder & Marketing Director

White Shadows
02.2015 - 09.2020

Online Sales Marketing Manager

IntelliStay Hotel(Mango Hotels)
05.2012 - 01.2015

E-Marketing Manager

Ramee Group of Hotels, Resorts & Apartments
12.2009 - 04.2012

Sr. SEO

Netbiz Systems Pvt. Ltd.
01.2009 - 12.2009

Web Developer & Online Marketing Executive

Openspeeds Technology Pvt Ltd
08.2007 - 08.2008

Masters in Computers -

Bharati Vidyapeeth

BSc - Electronics

SGM College

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