Shambhavi Agarwal

• Social Media Strategy & Management: Developed and executed comprehensive social media plans for Twitter and Instagram, leveraging diversity calendars and emerging trends to boost engagement and reach new audiences.
• Content Creation & Engagement: Crafted and shared engaging posts, live-tweeted events, and collaborated with marketing teams to produce visually appealing content, enhancing brand visibility and interaction across platforms.
• Event Coordination & KPI Tracking: Organized and managed events, overseeing logistics, payments, and KPI tracking, with a focus on inclusivity and gathering impactful testimonials and case studies.
• Reporting & Analysis: Prepared detailed reports for the EDI Programme Manager, analyzing social media metrics and event KPIs to inform future strategies and ensure alignment with organizational goals.
• Research & Collaboration: Conducted research to support team initiatives, identified opportunities for paid promotions, and maintained strong relationships with partner brands to share relevant content.

• Assisted in development of the presentation for the client
• Researched possible ideas for why the client should choose us.

• Streamline staff website as directed by WBPL Project Officer

• To check and test adverts and application processes for events, projects and activities being promoted as part of the WBPL Project

• To add content to test adverts and schemes in order to help promote various initiatives within the WBPL Project

• To liaise with other WBPL Ambassador to ensure shifts are covered and keep WBPL Project Officer informed at all times

• To create updates for WBPL Student and Staff pages as drafts, as required and directed by WBPL Project Officer/Manager

• To check resources on WBPL Activity Guides to ensure links and opportunities are up-to-date, links are working, etc

• Assisted with the creation of press releases and new blog posts
• Social media stories
• Makeup and hair for various shoots.