Hi, I’m
Shamli Rai
Noida
Summary
Result-oriented professional with a proven track record in quality auditing, digital marketing, and project management. Skilled in analyzing consumer data, developing successful marketing strategies, Transition of Digital platform and optimizing user interaction to enhance brand performance. Qualitative experience in the Domestic Telecom and eCommerce Operations & Quality Platform
Overview
8
years of professional experience
2
Languages
Work History
Silaris Information Pvt. Ltd (LG Electronics)
Senior Quality Auditor- Digital Platform
08.2018 - Current
Job overview
- Support digital campaigns and analyze consumer data to understand market trends and drive successful strategies
- Manage team and initiate innovative strategies to bolster consumer interaction and brand loyalty
- Analyzed consumer data to understand market trends and drive effective digital campaigns initiating business activities for escalating turnovers & achieving goals
- Analyzed survey data to identify areas for improvement and recommended solutions to enhance service quality
- Conducted user interaction analysis to optimize product feature/platform design, enhancing efficiency and user experience
- Enhance Website, Social media platforms for customer ease & brand marketing
- Smooth Transition of WhatsApp, OBS [Online Brand Store], Telemarketing, GBM [Google Business Messages], Voice BOT
- Liaison between the Vendor, Operations team, and internal stake holders
- Initiating business activities for escalating turnovers & achieving goals.
Education
Amity University
MBA- Digital Marketing
Amity University
PG- HR & Marketing
Sharda University
B.Com
Modern School Noida
Sr. Secondary
Modern School Noida
Secondary
Skills
Digital Marketing Strategies with Consumer Data Analysis
Excellent leadership, communication, and interpersonal skills
Strong problem-solving and decision-making abilities
Adept at project management and team collaboration
Proficient in using various office software (Microsoft Office, Google Suite, etc)
Client Relationship Management
Proficient in using & interaction at Platforms Infobip, Unfyd, Cisco, WhastApp, Tata Audit portal, Amazon backend portal
Accomplishments
- Recognized for proposing impactful ideas to enhance the Digital Platform in 2023.
- Awarded for implementing best practices in enhancing the Online Brand Store platform in 2023.
- Acknowledged for pioneering linguistic options for end customers on the WhatsApp platform in 2022.
- Got Appreciation for Best Initiative for WhatsApp Process (2021)
- Received Best employee Award successfully running LG-Ops (2020)
- Got appreciation on mail from Customer to LG clients on handling customer grievance (2020)
- Appreciated with Best Support Staff during Covid-19 (2020)
- Best Team Award for WhatsApp Process Year 2019
- Got promoted as Quality Auditor for WA process (2019)
- Got appreciation from LG-Client on Best cell handling (2019)
Activities
- IVR promotion of WhatsApp number from voice resulted in a 36% diversion rate, effectively increasing customer interaction and facilitating more efficient communication channels, & reduced manpower costing.
- Led the transition of the telemarketing process while serving as Training/Quality Lead and Team Leader for one year, aimed at enhancing organizational efficiency and effectiveness to drive revenue growth
- Conducted chat analysis and optimized processes to reduce instances of no-response chats, resulting in increased customer satisfaction and improved efficiency.
- Transitioning customer engagement from voice-based to digital platforms
- Optimized WhatsApp Platform with a Button Feature to enhance customer experience, leading to heightened user engagement and improved operational efficiency
- Analyzed e-commerce site to improve customer satisfaction and streamline online platform performance
- Performed competitor analysis to assess consumer behavior and market trends, pinpointing opportunities for enhancement
- Regularly tracked website performance and customer interactions to uncover reasons for low sales. Implemented strategic enhancements and simplified website navigation based on findings, leading to notable revenue growth.
Spouse
Amit Kr Singh (BSM-Whirlpool Haryana)
Personal Information
- Date of Birth: 09/21/95
- Marital Status: Married
Timeline
Senior Quality Auditor- Digital Platform
Silaris Information Pvt. Ltd (LG Electronics)
08.2018 - Current
Amity University
MBA- Digital Marketing
04.2023
Amity University
PG- HR & Marketing
Sharda University
B.Com
Modern School Noida
Sr. Secondary
04.2013
Modern School Noida
Secondary
04.2011