Shane Pereira
Senior Product Manager
Bangalore
Summary
Diligent Senior Product Manager offering over 11 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
11
11
years of professional experience
Work History
Senior Product Manager O&O E-Commerce
PUMA Sports India Pvt. Ltd
1 2022 - Current
- eCommerce Channel Establishment: Spearheaded the launch of a new eCommerce channel for PUMA India, delivering exceptional customer experiences.
Achieved over €2 million in revenue within three months of the app launch, with a 20% higher Average Order Value (AOV), Conversion Rate, and Average Selling Price (ASP) compared to the website. - Enhanced App Performance: Prioritized user experience, significantly reducing App Not Responding (ANR) instances and crashes.
Maintained consistent app ratings above 4.9, positioning it among the top 10 shopping apps globally. - Marketing and PR Campaigns: Collaborated with marketing and PR teams on campaigns featuring high-profile celebrities, leading to over 500K app downloads.
Fostered cross-functional collaboration with international teams in Germany, North America, and Japan to develop a globally tailored app for diverse markets. - Third-Party Tool Integration: Successfully integrated third-party tools (Branch, Emarsys, and VR) to enhance user engagement, retention, and conversions.
Improved user experience through close collaboration with design and development teams on UI/UX enhancements. - Product Roadmap Management: Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
Mentored junior Product Managers in project management techniques and industry best practices. - Vendor Evaluation: Evaluated third-party vendor partnerships, ensuring alignment with overall product strategy and performance standards.
- KPI Analysis and Reporting: Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Launched successful digital marketing campaigns resulting in increased website and app traffic.
Supply Product Manager
Hopscotch Trading Pvt. Ltd.
06.2021 - 12.2021
- Lead Time Optimization: Optimized end-to-end lead times for Indian and overseas vendors, reducing operational costs.
- Recommendation Algorithm Development: Collaborated with data scientists to design a recommendation algorithm that streamlined lead times by sourcing similar products, laying the foundation for an effective cross-selling recommendation engine.
Merchandising Product Manager
Decathlon Sports India
01.2021 - 06.2021
- Return Reduction: Significantly reduced returns due to sizing issues from 46% to 32%.
- Filter Experience Enhancement: Revamped the filter experience and quality, resulting in a 70%+ click-through rate (CTR) improvement across 70+ sports categories.
- Improved User Recommendations: Enhanced user recommendations through data analysis, improving the share of purchases driven by the recommendation engine.
- Vendor Selection: Conducted vendor interviews to select partners based on the success of solutions tailored to the Indian market.
Analytics Product Owner/CRO
Decathlon Sports India
9 2019 - 12.2020
- Google Analytics Evolution: Managed the evolution of Google Analytics, implementing features using agile methodologies.
Collaborated with business leaders to derive actionable insights from data, aligning with emerging trends and customer needs.
Partnered with product managers to create data-driven problem statements, prioritizing metrics, and designing performance dashboards. - Training and Workshops: Conducted training and workshops to promote data-driven decision-making.
- Conversion Rate Optimization: Improved Add to Cart rates by 3% on both web and app platforms.
Expanded product discovery by 15% and increased cart conversion by 30%.
Employed heatmaps and A/B testing to make data-driven conclusions. - Partner Onboarding: Successfully onboarded an analytics partner, managing legal and financial aspects.
E-Commerce Leader
Decathlon Sri Lanka
01.2019 - 09.2019
- Conversion Rate Increase: Achieved a 0.4% increase in conversion, contributing 2.9 million Sri Lankan Rupees in just 8 months.
- Online Customer Registration Expansion: Expanded online customer registration by 16.3%.
- Payment Commission Rate Optimization: Reduced NET profit by optimizing the payment commission rate from 3% to 2%.
- Product Margin Maintenance: Maintained a healthy 26% product margin through effective merchandising and inventory management.
- Acquisition Model Development: Defined a low-cost acquisition model for online growth and retention.
- Delivery Process Streamlining: Streamlined the delivery process for cost reduction and faster lead times.
Global Support Project Leader
Decathlon Sports India
1 2018 - 01.2019
- Spearheaded Global eCommerce Expansion: Led support for a comprehensive eCommerce solution across 32 countries.
Resolved 1,923 requests, increasing client satisfaction from 66% to 93%. - International Conference Organizer: Coordinated high-profile international conferences with eCommerce leaders.
Addressed key retail challenges and fostered cross-border collaboration. - Successful Market Penetration: Deployed advanced eCommerce solutions in four countries.
Integrated local payment gateways and transportation systems. - Cost-Efficient Order Management Solution: Engineered an OMS at 8% of industry-standard costs.
Enabled 24-hour delivery in six major metro cities. - API-Based Marketplace Application Development: Developed an application for online marketplaces.
Streamlined sales, inventory management, and reporting processes. - Enhanced Sales Performance: Achieved a 64% share of turnover sales from a low catchment area store.
- Return Reduction and Productivity Increase: Implemented measures that reduced product returns by 19%.
Enhanced overall productivity. - Optimized Financial Processes: Restructured the refund process.
Minimized financial auditing discrepancies. - Talent Acquisition and Team Building: Onboarded an external hiring agency.
Recruited a skilled team of developers, testers, and delivery leads.
E-commerce IT Lead
Decathlon Sports India
8 2015 - 01.2019
- Managed e-commerce business requirements with an online commerce solution and migrated the supply system to SAP for online commerce.
Retail Technical Lead
Decathlon Sports India
3 2013 - 08.2015
- POS System Transition: Transitioned legacy ETL POS systems to online POS systems, enabling real-time reporting.
- Store Setup and Management: Managed stock implantation and setup for a 4000 sq/mt sport store.
- Automation and Fraud Identification: Automated recurring queries and identified fraud in retail sales.
Education
Bachelor of Computer Science and Engineering -
Master of Computer Applications - undefined
Skills
Logistical Planning
Coaching and Mentoring
Contract Negotiations
Stakeholder Alignment
Brand building
Shipping New Products
Scrum Framework
Troubleshooting and QA
A/B Testing
Professional Highlights
- Launched the global PUMA Shopping APP
- Architected an Omni Channel OMS
- Transitioned from B2B to B2C Online
- GST implementation for E-commerce
- Enhanced the Analytics for an Omni channel business
- Setup the E-commerce business in Sri Lanka
- Migrated offline POS systems to online
Recognitions And Awards
- Most Admired Tech Implementation of the Year - 22nd Images Fashion Awards
- Debutante of the year - PUMA Sports India PVT LTD
Timeline
Supply Product Manager - Hopscotch Trading Pvt. Ltd.
06.2021 - 12.2021
Merchandising Product Manager - Decathlon Sports India
01.2021 - 06.2021
E-Commerce Leader - Decathlon Sri Lanka
01.2019 - 09.2019
Senior Product Manager O&O E-Commerce - PUMA Sports India Pvt. Ltd
1 2022 - Current
Analytics Product Owner/CRO - Decathlon Sports India
9 2019 - 12.2020
Global Support Project Leader - Decathlon Sports India
1 2018 - 01.2019
E-commerce IT Lead - Decathlon Sports India
8 2015 - 01.2019
Retail Technical Lead - Decathlon Sports India
3 2013 - 08.2015
Goa University - Bachelor of Computer Science and Engineering,
Visvesvaraya Technological University - Master of Computer Applications,