SHANKAR BHOWMICK
Area Sales Manager
Kolkata
Summary
Experienced professional with 28+ years of expertise in Sales & Marketing, Business Development, Dealer Management, Product Promotions, and Launch. Proven track record in executing market plans, launching new products, and implementing effective business strategies to achieve revenue and profitability goals. Recognized for establishing successful retail/distributor/dealer channel networks to drive desired outcomes. Adept at overseeing complete business operations in assigned regions, ensuring profitability and consistently meeting monthly sales targets within specified time frames.
Overview
29
29
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Area Sales Manager
Parle Biscuits Pvt. Ltd.
Durgapur
03.2023 - Current
- Promoted as ASM to oversee South Bengal territory
- Managing sales operations and distribution network across the territory
- Working directly in the field with a team of 5 On Roll & 42 Off Role employees
- Achieved sales targets by 15% along with Category Growth through effective planning and execution
- Doubled market coverage through strategic allocation of WDs & Van Coverage
- Built and maintaining strong relationships with distributors
- Executing secondary sales plan - Area wise, SO wise, Brand wise, SKU wise.
Sales Executive
Parle Biscuits Pvt. Ltd.
KOLKATA
11.2019 - 02.2023
- Grown secondary business by 20%.
- Doubling Infra by adding Distributors/Salesman in Vacant areas.
- Managing WD's to expand territory in terms of width and depth
- To ensure WD's inventory system and maintain Profitability
- Budgeting of various Schemes and promotions at territory level
- Supervising of function of WD's sales force
- Develop competitive sales strategy for territory and drive it through FOS
- Track brand wise trends and execute opportunities for development of business.
- Organizing marketing/ sales promotional activities as part of brand building and market development effort by mapping target customers
Senior Manager
Dishnet Wireless Ltd.(Aircel)
KOLKATA
04.2015 - 08.2019
- Single-handedly monitoring functioning of areas of South Kolkata
- Achieve Budgeted Numbers for Prepaid Sales
- Meet AOP target of Collection for zone
- Channel Expansion and Monitoring (Mass retail, Preferred retailers and Own outlets).
- Distributor Management Drive focus SKUs of region. Looking after BTL Activity.
- Training, Motivation and Retention of Team Members (10 On Roll TSMs)
Cluster Sales Lead-Prepaid Business
Reliance Communications Ltd.
Kolkata
10.2004 - 03.2015
- Achieving Quality Gross Adds in 2G, 3G and CDMA through Activating Outlets
- Planning for retail growth for Handsets, HSD Dongles
- Adding & monitoring of Unique Acquisition Outlets (UAO) & Unique Recharge Outlets (URO)
- Achievement of month's Gross Activation and Primary Target
- Team Management
- (6 On Roll TSMs)
Area Sales Executive
Ranbaxy Laboratories Ltd.
Kolkata, North Bengal
09.2002 - 09.2004
- Total infrastructure development for new division starting from campaigning for the division, distributor appointment, training of salesman, sales & distribution planning within specific time frame
- Organizing zonal market survey for the brands & creating a demand for the brands in FMCG outlets.
- Planning of launch, outlet coverage, beat plan, distribution as well as below line activity in my zone.
- Allocation, Control, Execution & Evaluation of trade scheme in the market.
- Induction, Training and Retention of Sales Representatives (2 On roll & 3 Off Roll)
- Organized promotional events in fairs that showcased company products and captured attention of target audiences, driving brand awareness.
- Achieve MOM Secondary Targets.
Sales Officer
Nestle India Ltd.
North Bihar, Ranchi, Bengal
08.1996 - 08.2002
- Direct selling of products to conventional & non-conventional outlets along with FOS in the beat
- Outlet Expansion as per company's budgeted number.
- Overall Control & Management of distributor
- Achievement of month’s Primary and Secondary target in terms of value and tonnage
Sales Representative
MRF Ltd.
Ahmedabad, Patna
02.1996 - 08.1996
- Selling of tyre through Dealers(Multi brand and Exclusive)
- Handling of promotional activities like Tractor Owners Meet/Fleet Owner's Meet
- Payment and 100% Outstanding Collection within time frame
Officer
Telco Dealers Leasing & Finance Co. Ltd.
09.1995 - 01.1996
- Mobilization of FDs through Agents and Brokers and thereby achieving month’s collection Target
Education
Master of Business Administration - Marketing
Sikkim Manipal University
Kolkata, IN 04.2008 - 07.2010
Bachelor of Commerce - Accountancy
Calcutta University
Kolkata, IN 06.1990 - 06.1993
Skills
Channel Expansion and Monitoring
Distributor Management
BTL Activity
Training
Motivation
Retention of Team Members
Business Development
Channel Management
Sales Targets
Key Retail Management
Sales Promotion
Communications
New Opportunities
Sales Force Management
Teamwork and collaboration
Accomplishments
- Ranked 3rd in the East at Parle.
- Awarded for Outstanding Sales Performance for FY2021-22.
- Awarded for Outstanding Sales Performance in CONFECTIONERY Category for FY2021-22.
- Among the top 5 winners in Platina Category in Nov-Dec 2021.
- Contest Winner of Milk Shakti & Rusk Ka Sultan in the first 2 months of joining in FY 2019-20.
- Certified as a part of Wireless Elite Club for outstanding performance in Prepaid GSM Sales in 2014-15.
- Gold Rush Contest Award for Revenue Growth in March 2006.
Personal Information
- Date of Birth: 06/15/71
- Nationality: Indian
- Marital Status: Married
Father'sname
Satya Brata Bhowmick
Timeline
Area Sales Manager
Parle Biscuits Pvt. Ltd.
03.2023 - Current
Sales Executive
Parle Biscuits Pvt. Ltd.
11.2019 - 02.2023
Senior Manager
Dishnet Wireless Ltd.(Aircel)
04.2015 - 08.2019
Master of Business Administration - Marketing
Sikkim Manipal University
04.2008 - 07.2010
Cluster Sales Lead-Prepaid Business
Reliance Communications Ltd.
10.2004 - 03.2015
Area Sales Executive
Ranbaxy Laboratories Ltd.
09.2002 - 09.2004
Sales Officer
Nestle India Ltd.
08.1996 - 08.2002
Sales Representative
MRF Ltd.
02.1996 - 08.1996
Officer
Telco Dealers Leasing & Finance Co. Ltd.
09.1995 - 01.1996
Bachelor of Commerce - Accountancy
Calcutta University
06.1990 - 06.1993
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