Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Personal Information
Father's Name
Timeline
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SHANKAR BHOWMICK

Kolkata

Summary

Sales leader with a track record of achieving a 25% increase in category targets at Parle Biscuits Pvt. Ltd. Expertise in business development and channel strategy, with strong communication skills. Experienced in leading teams and executing sales promotions to enhance market share and meet ambitious objectives.

Overview

30
30
years of professional experience

Work History

ASM

Parle Biscuits Pvt. Ltd.
South Bengal
03.2023 - Current
  • Managing sales operations in South Bengal.
  • Handling a turnover of 50 crore annually.
  • Lead a team of five Sales Officers and a field force of more than fifty across 44 wholesale distributors.
  • Forecast and achieve the budgeted volume and market share for the given area.
  • Execute schemes, monitor competitor activities, market trends, opportunities, and future prospects, and build strategies accordingly in consultation with DSM and RSM.
  • Achieving category targets by 25% month over month.
  • Doubled outlet coverage through strategic allocation of WDs, Salesmen.
  • Set annual performance goals for the sales team, monitor performance, and provide constructive feedback to improve performance.
  • Ensure channel partner engagement for distributors through timely claim settlement, stock management, and hygiene.
  • Ensuring weekly reviews with 5 on-roll and 51 off-roll employees to ensure optimal satisfaction and productivity.

Sales Executive

Parle Biscuits Pvt. Ltd.
Kolkata Metro & Howrah
11.2019 - 02.2023
  • Grown secondary business by 20%.
  • Monitoring the sale of the assigned territory for the biscuits and snacks business through a dedicated WD's sales team.
  • Managing WD's to expand territory in terms of width and depth.
  • To ensure the WD's inventory system and maintain profitability.
  • Supervising the function of WD's sales force.
  • Develop a competitive sales strategy for the territory, and drive it through FOS.
  • Track and analyze brand-wise trends, and preempt their impact on the overall business.

Senior Manager

Dishnet Wireless Ltd.(Aircel)
Kolkata
04.2015 - 08.2019
  • Single-handedly monitoring the functioning of areas in South Kolkata.
  • Achieve budgeted numbers for prepaid sales.
  • Meet the AOP target of collection for the zone.
  • Channel Expansion and Monitoring (mass retail, preferred retailers, and own outlets)
  • Distributor management drives the focus SKUs of the region.
  • Looking after BTL activity.
  • Training, Motivation, and Retention of Team Members (10 on-roll TSMs)

Cluster Sales Lead-Prepaid Business

Reliance Communications Ltd.
04.2015 - 08.2019
  • Achieving quality gross adds in 2G, 3G, and CDMA through activating outlets.
  • Planning for retail growth for handsets, HSD dongles.
  • Adding and monitoring of Unique Acquisition Outlets (UAO) and Unique Recharge Outlets (URO).
  • Achievement of the month's gross activation and primary target.
  • Handled a team of 6 on-role TSMs.

Area Sales Executive

Ranbaxy Laboratories Ltd.
North Bengal & Kolkata
09.2002 - 09.2004
  • Total infrastructure development for the new division, starting from campaigning for the division, distributor appointment, training of salesmen, and sales and distribution planning within a specific time frame.
  • Organizing a zonal market survey for the brands and creating a demand for the brands in FMCG outlets.
  • Planning the launch, outlet coverage, beat plan, distribution, as well as below-the-line activity in my zone.
  • Allocation, control, execution, and evaluation of the trade scheme in the market.
  • Induction, training, and retention of sales representatives (2 on roll and 3 off roll).
  • Organized promotional events at fairs that showcased company products and captured the attention of target audiences, driving brand awareness.
  • Lastly, achieving the month's primary and secondary targets.

Sales Officer

Nestle India Ltd.
Bengal & Bihar
08.1996 - 08.2002
  • Direct selling of products to conventional and non-conventional outlets, along with FOS in the beat.
  • Outlet Expansion.
  • Overall control and management of the distributor.
  • Achievement of the month's primary and secondary targets in terms of value and tonnage.

Sales Representative

MRF Ltd.
02.1996 - 08.1996
  • Selling tires through dealers.
  • Handling of promotional activities, like Tractor Owners' Meet and Fleet Owners' Meet.
  • Payment and Outstanding Collection.

Officer

Telco Dealers Leasing & Finance Co. Ltd.
Ahmedabad & Patna
09.1995 - 01.1996
  • Mobilization of FDs through agents and brokers, and thereby achieving the month's collection target.

Education

Master of Business Administration - Marketing

Manipal University
North Bengal
09.2004

Bachelor of Commerce - Accountancy

Calcutta University
Bengal
08.2002

Skills

  • Business development and sales management
  • Channel strategy and execution
  • Sales target achievement
  • Retail management expertise
  • Sales promotion strategies
  • Effective communication skills
  • Opportunity identification
  • Sales force leadership

Accomplishments

  • Parle
  • Ranked 3rd in the East at Parle
  • Awarded for the Outstanding Sales Performance for FY 2021-22
  • Awarded for Outstanding Sales Performance in the Confectionery category for FY 2021-22
  • Among the top five winners in the Platina category from November 2021 to December 2021
  • Contest winner of Milk Shakti and Rusk Ka Sultan in the first two months of joining in FY 2019-20
  • RCOM
  • Certified as a part of the Wireless Elite Club for outstanding performance in Prepaid GSM Sales in 2014-15
  • Commendable performance rating for 2012-2013
  • Rewarded as Best Performer for doubling handset sales through a self-created initiative in 2012
  • Exceptional performance rating for 2009-2010
  • Commendable performance rating for 2005-2006 and 2007-2008
  • Gold Rush Contest Award for Revenue Growth in March 2006
  • Foreign Trip Award for outstanding sales performance in Siliguri in November 2005
  • Nestle
  • In June 2002, won the sales contest, PROUD TO BE Nestlé
  • In April 1999, won an award as the best state performer
  • In January 1998, won an award for the outstanding performance in market development activity in Ranchi

Personal Information

  • Date of Birth: 06/15/71
  • Nationality: Indian
  • Marital Status: Married

Father's Name

Satya Brata Bhowmick

Timeline

ASM

Parle Biscuits Pvt. Ltd.
03.2023 - Current

Sales Executive

Parle Biscuits Pvt. Ltd.
11.2019 - 02.2023

Senior Manager

Dishnet Wireless Ltd.(Aircel)
04.2015 - 08.2019

Cluster Sales Lead-Prepaid Business

Reliance Communications Ltd.
04.2015 - 08.2019

Area Sales Executive

Ranbaxy Laboratories Ltd.
09.2002 - 09.2004

Sales Officer

Nestle India Ltd.
08.1996 - 08.2002

Sales Representative

MRF Ltd.
02.1996 - 08.1996

Officer

Telco Dealers Leasing & Finance Co. Ltd.
09.1995 - 01.1996

Master of Business Administration - Marketing

Manipal University

Bachelor of Commerce - Accountancy

Calcutta University

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